Case studies in Business Case Studies
Edition 7 Building a competitive advantage
This business strategy case study outlines how Bryant Homes, one of the UK’s leading home building companies, has developed a competitive strategy.
Edition 6 Using IT in sales and marketing
The promotion case study examines some of the lessons that Bryant Homes has learned from its venture with the Internet to date.
Edition 5 Using IT to energise sales and marketing
This new technology case study focuses on the use of an Intranet service to help customers make informed choices when buying Bryant Homes properties.
Edition 4 Pricing the product
This price case study sets out to examine a key aspect of house pricing - how Bryant Homes, one of this country’s leading builders of houses, goes about pricing its new properties.
Edition 3 Tackling the shortage of building land
This external influences case study focuses on the issues of one organisation’s adaptation to its environment.