Using IT in sales and marketing
A Bryant Homes case study

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Page 6: Conclusion

Bryant Homes 7 Image 3Bryant Homes has moved with the times to embrace the new technology of the Internet in creating a website that enables better ongoing communication with customers.

The site enables more elaborate marketing - finding out what customers want - and selling – providing customers with appropriate solutions.

Bryant Homes must now evaluate the way in which it uses its website to ensure continuous improvement and maximum benefit from this resource.

Bryant Homes | Using IT in sales and marketing
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