Page 4: Creating stakeholder value through Corporate Social Responsibility
Corporate Social Responsibility (CSR) covers the voluntary actions a company can take that contribute towards the wider social goals associated with sustainable development.
BT believes that long term stakeholder valueis best achieved through focusing on a 'triple bottom line'. Its website (www.bt.com/betterworld) provides BT's Social and Environmental Report in which impacts are quantified and targets set for future action.
It is uncommon for all stakeholders to reach a consensus view, so BT must select the appropriate balance between these targets, and be seen to make responsible decisions. Corporate Social Responsibility is then about being held to account for those decisions in an open, transparent way.