Building a joint venture in an emerging market
A Burmah Castrol case study

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Page 6: Conclusion

Burmah Castrol 4 Image 6At the end of the day, running a successful joint venture is a matter of give and take. One disadvantage, of course, is that Castrol does not have 100% of the ownership and takes only a
part share of profits and dividends. However, this is counterbalanced by the benefits of working in partnership with a local company - a better understanding of the culture, market and ways of operating in an emerging nation.

Castrol Vietnam is almost exclusively run by local Vietnamese people, who have the best understanding of the local market and of appropriate ways of dealing with local customers. The Vietnamese Government is also far more likely to favour business organisations in which the power and decision-making basis has a strong local flavour.

Burmah Castrol | Building a joint venture in an emerging market
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