People theory

People illustration

Skills and Competencies

Corecompetencies are theskills that allow a business to deliver a benefit to customers, capabilities that are critical for a business to achieve a competitive advantage. In order to correctly analyse core competencies, competition between businesses needs to be seen as much a race for dominance of competence as it is for market position and power.

Seniormanagement simply can’t focus on the activities of an entire business and the competencies required to undertake them, therefore management need to focus their attention of competencies that really affect competitive advantage. A simple way to identify core competencies in any given market is to question why a customer is willing to pay more or less for one product/service than another. In order to be considered a core competency, it needs to be creatively unique and able to differentiate the business from others in a similar field.