Strategy theory

Strategy illustration


A company has responsibilities to a wide range of interested parties, people who have a 'stake' in what the company does. A company's 'stakeholders' so defined include not only its customers and owners, its workforce and suppliers (and their families), but also those living near its sites, as well as special interest groups, and of course society as a whole, including society in its role as 'steward' of the environment.

Here is a list of stakeholders in a printing company like Polestar and an example of their stake in a company.

Balancing the interests of stakeholders is important. This typically involves getting the balance right between needing to make a healthy profit and a number of wider social objectives such as respect for the environment and a commitment to communities.