Case studies in Business Case Studies
Edition 5 Creating value - brand management
This branding case study focuses on the repositioning of C&A and how it has changed customer focus to become a value-driven retailer.
Edition 4 Implementing Codes of Conduct
This ethics case study examines how C&A has created Codes of Conduct, not only for dealing with suppliers but also for the conduct of its own executives. These Codes of Conduct have been clearly researched to achieve a clear focus on specific ethical standards.