Case studies in Business Case Studies
Edition 11 Financial statements and reporting
This accounts case study helps students understand the process of setting, reporting and evaluating financial performance.
Edition 10 Engaging stakeholders in a business
As a result of carefully reading theCase Study, students should be able to: understand why it is important for organisations to engage with their stakeholders, be able to identify key stakeholders, suggest ways of engaging with stakeholders.
Edition 9 Ethical business practices
As a result of carefully reading the Case Study, students should be able to: understand what is meant by ethical behaviour within business, explain the possible broad-ranging benefits of ethical behaviour, describe the ways in which Cadbury Schweppes behaves ethically towards its stakeholders.
Edition 8 Stakeholders and Corporate Community Investment
This stakeholders case study focuses on how Cadbury Trebor Bassett - the UK confectionery division of Cadbury Schweppes provides a positive role model and acts as a benchmark in how to exercise Corporate Community Involvement.
Edition 7 Creating a new and exciting brand - Cafe Cadbury
This branding case study examines the creation of a new and exciting brand - Café Cadbury - which shows how detailed thought has been applied to making this a successful venture which extends the Cadbury reputation by providing a high profile presence and by giving consumers even more reasons to choose Cadbury.
Edition 6 Branding strategies to create value
This branding case study looks at how Cadbury Schweppes applied an adopted business philosophy (Managing for Value - refer to The Times 100 Edition 5) to one of its core business activities: selling chocolate products to children either directly or through their parents.
Edition 5 Growing the value of a business for shareholders
This stakeholders case study focuses on how Cadbury Schweppes creates long-term value for its shareholders. Cadbury Schweppes has introduced a business process called Managing for Value, which now underpins every business decision made and unites every business unit within the group behind this objective.
Edition 4 The importance of cause related marketing
This branding case study examines an exciting new product idea from Australia - the Yowie - and shows how it is a good example of Cause Related Marketing.
Edition 3 Launching a new product into a developed market
This product case study focuses on the launch of Cadbury's Fuse. In the face of strong competition from well-known brands in an already busy market sector, the launch of Fuse represented a significant investment in a new brand.
Edition 2 Poland - a developing market
This study is about Cadbury Schweppes' investment in a greenfield site in Poland and its entry into the Polish confectionery market.
Edition 1 The acquisiton of Dr Pepper/Seven-Up company inc