Launching a new product into a developed market
A Cadbury Schweppes case study

Page 9: Further consumer testing

Testing is vital throughout the entire product development process. It helps to provide valuable information that can be used to fine-tune the product and minimise many of the launch risks.

In research, Fuse scored higher for texture, 'interesting eat' and combination of ingredients, than its competitors and achieved the highest rating ever for a new Cadbury product - 82 per cent of consumers rated Fuse as excellent or very good and 83 per cent said they would buy it regularly.

Cadbury Schweppes | Launching a new product into a developed market


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