Developing a partnership to support the interests of young people
A Capita/DfES case study

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Page 7: Conclusion

The Connexions Card is the result of successful co-operation between the Government and the private sector. The initiative has clear aims and a defined target market. As its name suggests, the Connexions Card not only provides a range of incentives for young people to stay on in learning, it also links young people with organisations, helps them to improve their long term job prospects, and gives them opportunities that reflect their position within a commercial environment.

Opportunities for offering sponsorship, direct marketing materials (which Cardholders can opt out of), discounts, competitions and other commercial ventures provide a real incentive for the private sector to become involved in educational initiatives targeted at a particular group of consumers. At the same time, these developments help to reduce some of the financial barriers that prevent young people from staying in learning beyond 16.

Capita/DfES | Developing a partnership to support the interests of young people
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