Bristol City Council have recently introduced a 9 month pilot car-sharing initiative, The Enterprise CarShare programme, for its employers based in central Bristol. The initiative is a bid to reduce the use of the ‘grey’ fleet whilst also relieving congestion and reducing CO2 emissions.

Adrian Bewley, Director of business rental UK & Ireland at Enterprise Rent-A-Car, has stated:

The council’s aim with this pilot is to test whether it is a viable alternative to employees using their own vehicles, and by doing so reduce mileage costs and carbon emissions.’ (Fleet World, 9th April 2014)

To have a look at some other strategies Enterprise has been involved in, check out their case study, Communication strategies to engage a variety of stakeholders.