The role of a multi-national in developing markets
A Cargill case study

Page 1: Introduction

This case study shows how a multi-national corporation, Cargill, enables people throughout the world to enjoy a variety of food products and other commodities, which have often passed along distribution channels covering thousands of miles. The study also focuses on the way in which Cargill has encouraged emerging markets in Africa to develop since 1981. The growth of such markets has supported...
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Page 2: Increasingly global markets

Today, lifestyles are increasingly global. If you visit an English supermarket in early summer, you will be able to buy fresh coffee beans from Zimbabwe. If you want to send fresh cut flowers in the middle of winter then they are likely to have been grown in Kenya. As never before, we live in an international economy based on the transfer of information, resources and goods around the globe. In...
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Page 3: Vision and mission

Cargill has grown to its present scale as a result of long-term planning. Bringing together producer and consumer by: finding new and innovative ways to process and transport basic goods and services efficiently and economically drawing upon years of knowledge and experience to meet the needs of today and prepare for the challenges of tomorrow. These are the traditions and commitments of...
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Page 4: Emerging markets

Cargill has been active in agricultural merchanting and consulting, commodity trading and food ingredient processing in Africa since 1981. Business activities include commodity trading - from cocoa and coffee beans to petroleum; breeding, production and sales of high-yielding, early-producing, disease-resistant maize and sunflower seed; processing food and agricultural products - cotton, rice...
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Page 5: Investments

In 1996, Cargill acquired two cotton ginning operations from the government-owned Cotton Company of Zimbabwe. The cotton gins are located in Chegutu and Tafuna, respectively 108 miles south and 50 miles north of the capital of Harare in central Zimbabwe. The cotton gins were CargillÕs first processing plant investments in the country and in financial terms, the most significant in...
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Page 6: Conclusion

The Cargill case study provides a fascinating insight into the way in which large intelligent enterprises lie at the heart of the international trading system. By growing in a careful and balanced way, they enable basic products to be introduced and developed in world trading markets in an effective way, thus helping to ensure higher living standards for more and more people.
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