Business Case Studies by Company

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

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C&A Logo

Case studies

  • Creating value - brand management

    This case study focuses on the repositioning of C&A and how it has changed customer focus to become a value-driven retailer. Edition 5

  • Implementing Codes of Conduct

    This case study examines how C&A has created Codes of Conduct, not only for dealing with suppliers but also for the conduct of its own executives. These Codes of Conduct have been clearly researched to achieve a clear focus on specific ethical standards. Edition 4

Cadbury Schweppes Logo

Case studies

  • Financial statements and reporting

    This case study helps students understand the process of setting, reporting and evaluating financial performance. Edition 11

  • Engaging stakeholders in a business

    As a result of carefully reading theCase Study, students should be able to: understand why it is important for organisations to engage with their stakeholders, be able to identify key stakeholders, suggest ways of engaging with stakeholders. Edition 10

  • Ethical business practices

    As a result of carefully reading the Case Study, students should be able to: understand what is meant by ethical behaviour within business, explain the possible broad-ranging benefits of ethical behaviour, describe the ways in which Cadbury Schweppes behaves ethically towards its stakeholders. Edition 9

  • Stakeholders and Corporate Community Investment

    This case study focuses on how Cadbury Trebor Bassett - the UK confectionery division of Cadbury Schweppes provides a positive role model and acts as a benchmark in how to exercise Corporate Community Involvement. Edition 8

  • Creating a new and exciting brand - Cafe Cadbury

    This case study examines the creation of a new and exciting brand - Café Cadbury - which shows how detailed thought has been applied to making this a successful venture which extends the Cadbury reputation by providing a high profile presence and by giving consumers even more reasons to choose Cadbury. Edition 7

  • Branding strategies to create value

    This case study looks at how Cadbury Schweppes applied an adopted business philosophy (Managing for Value - refer to The Times 100 Edition 5) to one of its core business activities: selling chocolate products to children either directly or through their parents. Edition 6

  • Growing the value of a business for shareholders

    This case study focuses on how Cadbury Schweppes creates long-term value for its shareholders. Cadbury Schweppes has introduced a business process called Managing for Value, which now underpins every business decision made and unites every business unit within the group behind this objective. Edition 5

  • The importance of cause related marketing

    This case study examines an exciting new product idea from Australia - the Yowie - and shows how it is a good example of Cause Related Marketing. Edition 4

  • Launching a new product into a developed market

    This case study focuses on the launch of Cadbury's Fuse. In the face of strong competition from well-known brands in an already busy market sector, the launch of Fuse represented a significant investment in a new brand. Edition 3

  • Poland - a developing market

    This study is about Cadbury Schweppes' investment in a greenfield site in Poland and its entry into the Polish confectionery market. Edition 2

  • The acquisiton of Dr Pepper/Seven-Up company inc
Camelot Logo

Case study

  • Competing in a highly regulated environment

    Clearly, the National Lottery is ‘big business’. There remains the thorny question of just how far, and in what aspects of its operation, it needs to be regulated by government. This case study considers that question. Edition 7

Canon Logo

Case study

  • Integrated information systems: seeing the whole picture

    This case study illustrates ways in which organisations like schools and businesses can become more efficient by integrating their Information & Communications Technology effort. Society also stands to gain; students who become familiar with good Information Management practice are better equipped to become effective members of the workforce of the future. Edition 8

Capco Logo

Case study

Capita/DfES Logo

Case studies

  • Developing a partnership to support the interests of young people

    This case study illustrates the benefits of the Connexions Card to 16-19 year olds. It also focuses on how the Department for Education & Skills (DfES), a public service business, has joined forces with Capita, a private sector service business, to form a public private partnership (PPP). Edition 8

  • The message is in the medium

    This case study looks at Capita, a company working at the forefront of the modernisation of education, helping teachers to make the most of new opportunities. Edition 6

  • Developing Key Skills For Literature Of Opportunity

    This case study examines how it is necessary for you to look into the future, both in the short and long-term, to think realistically about all you hope to achieve from work and what skills you will need to do so Edition 5

  • Making the labour market work better

    This case study examines the importance of creating an effective labour market in order to reduce unemployment. In particular, it focuses on a specific government economic measure, the New Deal, as an example of the way in which governments can use policy measures to create a more efficient labour market and increase employability. Edition 4

Cargill Logo

Case study

  • The role of a multi-national in developing markets

    This case study shows how a multi-national corporation, Cargill, enables people throughout the world to enjoy a variety of food products and other commodities, which have often passed along distribution channels covering thousands of miles. The study also focuses on the way in which Cargill has encouraged emerging markets in Africa to develop since 1981. Edition 3

Castrol Logo

Case study

  • Responding to a changing marketing environment

    As a result of Carefully reading the Case Study, students should be able to: know that Castrol’s heritage is based on a combination of technical excellence in the development and production of oils and a focus on meeting the needs of customers, understand key elements of the dynamic marketing environment in which Castrol operates, and that Castrol has responded to this environment by providing technically superior products, know that Castrol’s oils and lubricants are designed to meet the need of a variety of market segments. Edition 10


Case study

Center Parcs Logo

Case study

Chap Stick Logo

Case study

  • Positioning the brand

    This case study focuses upon just one of the many products from the diverse businesses of American home products - Chap Stick. From its early origins as a simple health care product, it has become, today, a highly sophisticated and successful product in an extremely competitive market. Edition 2

Chevron Logo

Case study

Chartered Institute of Management Accountants Logo

Case studies

  • Developing ethical business strategies

    This case study examines how CIMA qualified management accountants apply ethical standards to help support and direct strategic decision making and the setting of business strategies. Edition 18

  • Decision making techniques

    This case study illustrates how management accountants use financial data to help make informed decisions. Edition 17

  • Decision making across the business cycle

    The case study illustrates how management accountants support business decision making during all the stages of the business cycle. Edition 16

  • Controlling cash flow for business growth

    This case study looks at how management accountants forecast, monitor and control cash flow in order to maintain the ongoing financial health of businesses. Edition 15

  • Improving strategic decision making

    This case study looks at a structured approach to decision making. It shows how CIMA-trained management accountants have the skills to offer strategic and practical advice and can contribute to effective decision making at all levels in a business. Edition 14

  • Financial information in decision making

    This case study looks at the roles and duties that management accountants cover in a business and at CIMA, an organisation which supports management accountants through training and certification. Edition 13

CMC Markets Logo

Case study

  • Enterprise in the fast lane

    This case study focuses on the entrepreneur, Peter Cruddas, who set up his own business CMC Markets in the early 1990s with just £10,000 capital. Edition 14

Chartered Management Institute Logo

Case studies

Co-operative Food Group Logo

Case study

  • Ethically serving stakeholders

    This case study shows how The Co-operative Group's values contribute to improving the diet and health of the UK. Edition 14

Co-operative Insurance Society Logo

Case studies

  • Applying the personal touch to financial services

    This case study examines the CIS approach to customer relationships and the steps it is taking to bring a modern face to the traditional values of personal selling. Edition 3

  • Maintaining the Co-operative difference

    This case study looks at the ways that organisations in the finance industry are having to adapt their business operations and strategies in the face of changes in the external environment. Edition 2

Coats Viyella Logo

Case study

Coca-Cola Great Britain Logo

Case studies

  • Creating an effective organisational structure

    As a result of carefully reading the Case Study, students should be able to: understand that the organisational structure of The Coca-Cola Company is designed to meet its own particular requirements, explain how a regional structure can support both centralised and localised decision making, describe the regional structure of The Coca-Cola Company. Edition 10

  • Using market research to develop a product range

    As a result of carefully reading the Case Study, students should be able to: understand what is meant by a product range, know the meaning of marketing and its importance to an organisation, appreciate why market research should shape the product range. Edition 9

  • Communicating through the "world game", for brand and corporate reputation

    This case study looks at the reasons why Coca-Cola supports 'the world game'. Coca-Cola focuses on the football fan rather than football itself, i.e. promoting the playing and watching of football rather than helping to fund professional clubs. Coca-Cola has a long-standing commitment to encourage young people to participate in team sports and live a healthy and active lifestyle. Edition 8

  • The importance of social responsibility

    This case study focuses on the approach The Coca-Cola Company (TCCC) takes to social responsibility. The Company is proud of the fact that in addition to being a world-famous global brand it also takes an active, responsible interest in individuals and communities at a local level wherever it operates. Edition 7

  • Making the world's best known product

    This case study answers these questions by outlining the manufacturing processes for Coca-Cola - the most widely recognised global brand from London to Lagos, Los Angeles to Lahore. It is sold in more and more markets, creating thousands of new jobs in the local economies. Edition 6

  • Within an arm's reach of desire

    This study examines how the Company's marketing strategy has enabled Coca-Cola to build a strong global presence across the world. Edition 5

  • Corporate citizenship and the community

    This case study focuses on corporate citizenship - i.e. the obligations which organisations have to their communities. Concern for the environment will be considered as an example of corporate citizenship. Edition 4

  • Working with bottling franchisees around the world

    This case study focuses on the ways in which high quality relationships have been established with bottling franchisees across the globe to make sure that consumers' needs and wants can be met in the most effective way. Edition 3

  • Coca-Cola and sports - partnership through competition

    This case study shows how Coca-Cola and sports share a tradition of close association which dates back nearly a century. Edition 2

  • Who dares wins - success through intelligent risk
Confederation of British Industry Logo

Case study

  • Improving the performance of manufacturers

    This case study focuses upon how the CBI, through the establishment of the National Manufacturing Council, works with manufacturing companies to help them to raise performance levels. Edition 5

Connexions Card Logo

Case study

Corus Logo

Case studies

  • Overcoming barriers to change

    This case study focuses on how Corus Strip Products UK has overcome barriers to change in order to secure a more prosperous future for the business. Edition 15

  • Product development through continuous improvement

    This case study focuses on how Corus used its knowledge and experience of continuous improvement (CI) to win new business. Edition 14

  • Continuous improvement as a business strategy

    This case study focuses on the process of Continuous Improvement (CI) at the CCI steel plate manufacturing mill at Scunthorpe. It will show how Corus is finding new ways of achieving its objectives from existing resources. Edition 13

  • Sustainable business at Corus

    This case study outlines how Corus contributes to sustainable development and good business practice through its steel recycling initiatives. Edition 12

  • Continuous Improvement - The Corus Way

    This case study helps students understand how companies train, develop and communicate with staff to delivery continuous improvement. Edition 11

  • Bringing an innovative product to market: Assure®

    As a result of carefully reading the Case Study, students should be able to: explain the innovative nature of Assure by Corus, outline the significance of testing in a research and development process, apply the Ansoff Matrix to Corus Colors development strategy. Edition 10

  • Competitive advantage through sustainable product development in construction

    As a result of carefully reading the Case Study, students should be able to: understand the nature of competitive markets, appreciate how the external environment should provide the basis for planning strategy, appreciate how sustainability creates opportunities for businesses. Edition 9

  • The importance of building a strong brand image

    This case study shows how Corus has set about building a consistent, respected brand identity that can be quickly recognised, with a view to giving the company a worldwide competitive advantage. Edition 7

  • Developing a stronger customer focus

    This case study looks at how Corus, one of the world’s leading steel companies, has developed a market focused approach. Edition 6

Cow & Gate Logo

Case study

  • Innovation in infant nutrition

    This case study focuses on the way in which one of the world’s leading nutrition companies used a science-based research approach to develop a healthy milk product for babies and toddlers. Edition 7

Cummins Logo

Case studies

  • Using effective recruitment to retain competitive advantage

    As a result of reading the Case Study, students should be able to: explain the importance of employee recruitment procedures as a means of maintaining competitive advantage, understand the purpose of a vision supported by values as a focus for corporate strategy, appreciate the need for business organisations to develop their core competences. Edition 10

  • Online connectivity to meet stakeholder needs

    As a result of carefully reading the Case Study, students should be able to: explain what is meant by B2B (Business to Business) marketing , distinguish between internal and external customers, show how online connectivity confers competitive advantage in a fast moving industry. , Edition 9

  • Using Six Sigma statistical thinking to improve business processes

    This case study illustrates how Cummins uses an initiative, ‘Six Sigma’ for process improvement to significantly improve its business processes. Using statistical tools and data as a base for analysis, Six Sigma enables Cummins to improve its understanding of critical business and operational processes, generating major cost savings. Edition 8

  • Powering forward with a new vision

    This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees as its strengths while at the same time embracing new ways of doing things that are essential for driving the business forward. Edition 7

  • Establishing a diversity initiative

    This case study focuses upon the Diversity Initiative developed by Cummins. In doing so, it shows how the initiative has enabled the company to create an inclusive culture beyond equal opportunities legislation. Edition 6