Business Case Studies by Edition

- 1

Below is a list of case studies from Edition 1 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1

Business Case Studies: Edition 1

Location of business:

This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal.

Managing a store relocation project

  1. Introduction
  2. Why relocate?
  3. Research
  4. Planning
  5. Objectives
  6. Conclusion

Marketing strategies:

This case study focuses on a particular sector of the ice cream market - impulse ice cream - and outlines some of the challenges Mars has faced in entering this market.

"If it doesn't benefit the customer - We don't do it"

  1. Introduction
  2. The MFI organisation
  3. The importance of training
  4. Sustaining a customer focus