Business Case Studies by Edition

- 10

Below is a list of case studies from Edition 10 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

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Business Case Studies: Edition 10

Stakeholders:

As a result of carefully reading the Case Study, students should be able to:
  • explain how share issues help companies to fund their activities
  • explore the relationship between companies and their shareholders
  • explain the advantages of being a shareholder.

Corporate responsibility:

As a result of carefully reading the Case Study, Students should be able to:
  • know the meaning of Corporate Social Responsibility (CSR)
  • give examples of CSR activities
  • understand the importance to business of being involved with communities on a local and global scale.

Recruitment and selection:

As a result of carefully reading the Case Study, Students should be able to:
  • identify Arcadia’s main brands
  • explain the meaning of management
  • explain different styles of management.

Customer focus:

As a result of carefully reading the Case Study, students should be able to:
  • understand the importance of a mission statement, and know that Argos’ mission statement focuses on giving customers value for money by providing them with a convenient shopping experience
  • explain why segmentation helps an organisation to identify and meet the needs of customers and understand how frequency of visitors to an Argos store or site is a good way of segmenting customers
  • know what is meant by a growth strategy and give a brief explanation of how Argos is seeking to grow.

Developing people:

As a result of carefully reading the Case Study, students should be able to:
  • identify the important contribution that human resources make to brand image
  • know the difference between training and development
  • understand the importance of motivation in career progression.

Supply chain:

As a result of carefully reading the Case Study, students should be able to:
  • explain BCCCA’s role in providing a focus for UK chocolate manufacturers to work together on non-competitive issues
  • describe the global nature of the market for chocolate
  • understand the importance of sustainability in providing a livelihood for small cocoa farmers.

Product life cycle:

As a result of carefully reading the Case Study, students should be able to:
  • explain how and why companies extend their product range
  • show how promotional activity links to stages in the product life cycle
  • explain how BIC has sought to add value to its products.

Quality:

As a result of carefully reading the Case Study, students should be able to:
  • understand the benefits to customers when businesses operate and produce to defined standards
  • explain the gains to producers and suppliers from being known to operate to defined standards
  • appreciate BSI’s role in creating standards for products, (including materials, hardware, software and services), processes and systems.

Marketing mix:

As a result of carefully reading the Case Study, students should be able to:
  • explain how broadband meets customers’ need for speed
  • identify key segments in the gaming market
  • explain how BT has developed a marketing mix for broadband gaming.

Meeting customers' needs in growth markets - online gaming

  1. Development of broadband markets
  2. Segmentation
  3. Competition and growth
  4. Marketing Mix
  5. Conclusion

Stakeholders:

As a result of carefully reading theCase Study, students should be able to:
  • understand why it is important for organisations to engage with their stakeholders
  • be able to identify key stakeholders
  • suggest ways of engaging with stakeholders.

External influences:

As a result of Carefully reading the Case Study, students should be able to:
  • know that Castrol’s heritage is based on a combination of technical excellence in the development and production of oils and a focus on meeting the needs of customers
  • understand key elements of the dynamic marketing environment in which Castrol operates, and that Castrol has responded to this environment by providing technically superior products
  • know that Castrol’s oils and lubricants are designed to meet the need of a variety of market segments.

Business organisation:

As a result of carefully reading the Case Study, students should be able to:
  • understand that the organisational structure of The Coca-Cola Company is designed to meet its own particular requirements
  • explain how a regional structure can support both centralised and localised decision making
  • describe the regional structure of The Coca-Cola Company.

Product launch:

As a result of carefully reading the Case Study, students should be able to:
  • explain the innovative nature of Assure by Corus
  • outline the significance of testing in a research and development process
  • apply the Ansoff Matrix to Corus Colors development strategy.

Bringing an innovative product to market: Assure®

  1. Meeting customer needs
  2. The market
  3. Research and development
  4. Ansoff matrix
  5. Conclusion

Recruitment and selection:

As a result of reading the Case Study, students should be able to:
  • explain the importance of employee recruitment procedures as a means of maintaining competitive advantage
  • understand the purpose of a vision supported by values as a focus for corporate strategy
  • appreciate the need for business organisations to develop their core competences.

Product launch:

As a result of carefully reading the Case Study, students should be able to:
  • outline key stages in new product development
  • differentiate between qualitative and quantitative market research
  • explain the significance of market segments.

Business strategy:

As a result of carefully reading the Case Study, students should be able to:
  • appreciate the importance of carefully planning any new initiative
  • understand the relationship between aims and objectives, and ends and means
  • value the importance of making objectives SMART.

Types of organisation:

As a result of carefully reading the Case Study, students should be able to:
  • explain how strong business growth can benefit the UK by creating employment and raising tax revenues
  • describe ways in which the Inland Revenue/Customs and Excise supports business by providing advice and helping businesses to reduce costs
  • understand ways in which Inland Revenue/Customs and Excise communicates information about taxation, advice and support to the wider public.

Customer service:

As a result of carefully reading the Case Study, students should be able to:
  • explain what is meant by organisational ‘culture’ and illustrate what is meant by a customer focused culture through using examples of how Homebase employees operate
  • understand and explain the term ‘strategy’ and show how the review cycle of ‘review’, ‘plan’ and ‘do’ enables Homebase to put its strategic plan into practice
  • know why customer research is important in helping an organisation to understand the wants and needs of its customers.

Business strategy:

As a result of carefully reading the Case Study, students should be able to:
  • know that the Insolvency Service is a public body
  • identify key functions of the Insolvency Service
  • know what insolvency, bankrupt, administration, and liquidation mean.

Branding:

As a result of carefully reading the Case Study, students should be able to:
  • know what is meant by a product life cycle
  • understand research is needed to identify the best way of injecting new life into brands/products
  • explain the key components of a SWOT analysis.

Growth:

As a result of carefully reading the Case Study, students should be able to:
  • identify the four Factors of Production and their importance
  • understand the nature of enterprise, and its central role in producing goods and services efficiently.

Combining factors of production to achieve growth objectives

  1. Enterprise and risk
  2. Land and labour
  3. Workplace legislation
  4. Capital
  5. Conclusion

Vision:

As a result of carefully reading the Case Study, students should be able to:
  • know that direct public sector involvement in the UK economy has declined in the last 25 years
  • explain how government appointed bodies are responsible for contracting services to private businesses
  • understand how regulation and contract supervision promotes greater efficiency in public service.

External influences:

As a reult of carefully reading the Case Study, students should be able to:
  • understand that the business environment is uncertain and volatile
  • know that businesses cannot avoid taking risks
  • value the importance of businesses and households obtaining insurance cover against risk.

Recruitment and selection:

As a result of carefully reading the Case Study, students should be able to:
  • outline the key stages and processes involved in a recruitment process
  • understand why McDonald’s places high emphasis on its people and the recruitment process
  • know that McDonald’s is committed to training its employees.

Aims and objectives:

As a result of carefully reading the Case Study, students should be able to:
  • explain the relationship between aims, objectives, values, and plans
  • identify Michelin’s mission and its economic objectives
  • understand the importance of organisational values.

Types of organisation:

As a result of carefully reading the Case Study, students should be able to:
  • understand that all businesses have ownership and management structures
  • understand the need for an organisation’s structures to be appropriate to the organisation’s purpose and vision
  • appreciate how mutuality can provide mutual organisations with competitive advantage.

Customer focus:

As a result of carefully reading the Case Study, students should be able to:<ul><li>know that increasing numbers of people want healthier foods</li><li>understand how and why market focused companies (e.g. Nestl&eacute;) respond to such developments</li><li>know about Nestl&eacute: its size, its products and its worldwide reputation.</li></ul>

Responding to changing customer requirements: the drive towards Wellness

  1. Introduction
  2. Responding to market demands
  3. Strategic development
  4. Ensuring strategic fit
  5. Implementing the strategy
  6. Conclusion

Branding:

As a result of carefully reading the Case Study, students should be able to:
  • explain what is meant by repositioning and why Philips carried out qualitative and quantitative research to identify an appropriate position for the brand
  • understand why it is important to understand the strengths and weaknesses of an existing brand when deciding how to reposition it
  • describe how Philips had built a new position for its brand, based on creating products that are ‘designed around you’, ‘easy to experience’, and ‘advanced’.

Developing people:

As a result of carefully reading the Case Study, students should be able to:
  • understand how being dynamic and innovative helps Polestar to keep ahead of the competition
  • explain the importance of maintaining a skilled workforce
  • describe how appropriate training can motivate staff.

Quality:

As a result of carefully reading the Case Study, students should be able to:
  • know that quality relates to how well a product does what it is intended to do
  • explain how the ability to provide quality consistently gives some companies competitive advantage
  • demonstrate the importance of offering customers high quality service.

The importance of quality in creating competitive advantage

  1. Introduction
  2. Quality products
  3. Quality processes
  4. Quality Service
  5. Conclusion

Research and development:

As a result of carefully reading the Case Study, students should be able to : understand why businesses take a long-term view of sustainable business practice and investment appreciate the importance of research and development understand how R&D helps a company to develop sustainable solutions.

Organising people:

As a result of carefully reading the Case Study, students should be able to:
  • appreciate the importance of customer service as part of the overall product offered by organisations
  • understand how customer service helps to give an organisation a competitive advantage
  • illustrate how customer service enables an organisation to build a strong business capable of growing faster than its competitors.

Protecting people:

As a result of carefully reading the Case Study, students should be able to:
  • understand why employers and employees need to agree on what is fair in the workplace
  • explain the role of unions in both protecting and representing workers at both local and national level
  • give examples of cases where UNISON has been successful on behalf of workers.

Ethics:

As a result of carefully reading the Case Study, students should be able to:
  • explain the importance of ethics
  • understand how a strategic approach to ethics is more likely to be effective
  • understand how ethics can shape responses to change.

Roles and responsibilities:

As a result of carefully reading the Case Study, students should be able to:
  • understand the range of activities involved in supply chain and logistics management
  • explain the nature of Wincanton’s business activity
  • explain the way in which different teams within Wincanton work together to meet customer needs.