Business Case Studies by Edition

- 11

Below is a list of case studies from Edition 11 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

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Business Case Studies: Edition 11

Corporate responsibility:

This case study helps students understand strategies for meeting stakeholders' needs.

Corporate responsibility:

This case study helps students understand sustainability, stakeholders and ethics as well as the links between these topics.

Recruitment and selection:

This case study helps students understand recruitment, selection, training and development.

The recruitment, selection and training of people at Arcadia

  1. Introduction
  2. Recruitment
  3. Selection
  4. Training and development
  5. Educational links
  6. Conclusion

Stakeholders:

This case study helps students understand how companies meet their stakeholders needs through community involvement.

Roles and responsibilities:

This case study helps students understand how training and development can improve service.

Achieving Better Public Services - The Work of the Audit Commission

  1. Introduction
  2. Roles
  3. Mini studies
  4. Competencies
  5. Training and development
  6. Conclusion

Supply chain:

This case study helps students understand why a sustainable supply chain is important for manufacturers.

Product:

This case study helps students understand how developing products and markets influences business growth.

Financial risk:

This case study helps students understand investment appraisal and decision making.

Quality:

This case study helps students understand the importance of quality and how standards help organisations delivery quality.

Accounts:

This case study helps students understand the process of setting, reporting and evaluating financial performance.

Promotion:

This case study helps students understand how organisations promote with customers and communicate with other stakeholders.

Using promotional strategies to connect with stakeholders

  1. Introduction
  2. Stakeholders
  3. Below-the-line
  4. Above-the-line
  5. Conclusion

Continuous improvement:

This case study helps students understand how companies train, develop and communicate with staff to delivery continuous improvement.

Consumer protection:

This case study helps students understand consumer protection and how companies need to exceed legal requirements in competitive market places.

Vision:

This case study helps students understand how companies develop and communicate their vision and values to improve performance.

External influences:

This case study helps students understand how effective planning is developed by understanding changes in the external environment.

Marketing mix:

This case study helps students understand how effective sponsorship involves all 4Ps of the marketing mix.

Government influence:

This case study helps students understand how integration in the public sector benefits stakeholders, mirroring private sector mergers and acquisitions.

Marketing strategies:

This case study helps students understand how companies grow by creating new markets and products.

Promotion:

This case study helps students understand how companies promote above and below the line.

Promotion:

This case study helps students understand how the scales and marketing functions work together.

Business cycle:

This case study helps students understand the business cycle and how companies manage risk and investment by understanding the external environment.

Marketing planning:

This case study helps students understand essential elements of marketing including marketing objectives, the 4Ps and market research.

Stakeholders:

This case study helps students understand the difference between stakeholders and shareholders and how companies must respect their values.

Marketing mix:

This case study helps students understand the marketing mix including product, price, place and promotion.

Creating the right marketing mix

  1. Introduction
  2. Product
  3. Price
  4. Place
  5. Promotion
  6. Conclusion

Corporate responsibility:

This case study helps students understand how companies research, develop and launch new products.

Decision making:

This case study highlights the importance of planning for major projects and how using Critical Path Analysis contributes to efficient and effective use of resources.

Enterprise:

This case study helps students understand entrepreneurship and its importance to the economy as well as types of ownership.

Segmentation:

This case study helps students understand how companies segment the market to meet consumers' needs.

Growth:

This case study helps students understand how companies grow by meeting needs.

Branding:

This case study helps students understand how companies re-position themselves to consumers through communication and product development/enhancement.

Customer service:

This case study helps students understand the importance of understanding what customers want to improve customer service.

Globalisation:

This case study helps students understand companies by meeting needs across markets.

Health & safety:

This case study helps students understand the role of unions understanding their work in Health and Safety.

Marketing strategies:

This case study helps students understand cause marketing and its role within marketing.

Health & safety:

This case study helps students understand operations management – balancing safety, quality, customer service and cost.

Success through managing quality, safety, customer service and cost

  1. Introduction
  2. Safety
  3. Quality
  4. Customer service
  5. Cost
  6. Conclusion