Business Case Studies by Edition

- 12

Below is a list of case studies from Edition 12 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

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Business Case Studies: Edition 12

Management of change:

This case study shows how AEGON has responded to its changing business environment to achieve its goals.

Corporate responsibility:

This case study describes how the work Amway does with UNICEF supports its Corporate Social Responsibility strategy.

Corporate responsibility:

This case study highlights how Anglo American contributes to sustainable development through being socially and environmentally responsible.

Market research:

This case study describes the stages of market research which contribute to successful new product development and launch.

Quality:

This case study shows the importance of quality standards and how BSI supports organisations in achieving them.

Stakeholders:

This case study outlines how Corus contributes to sustainable development and good business practice through its steel recycling initiatives.

Motivation:

This case study helps students understand how companies motivate their staff recognising how individual employee's needs are different.

Customer service:

This case study demonstrates the importance that Enterprise Rent-A-Car places on the role of excellent customer service in growing the business.

Marketing mix:

This case study helps students understand the range of choices available to companies for market and product development.

Government influence:

This case study describes the role of HMRC in managing taxation an dhow this supports Government financial policies.

Product life cycle:

This case study shows how use of the product life cycle as part of a marketing strategy can lead to market leadership.

Aims and objectives:

This case study shows how the use of SMART objectives is an essential part of creating a successful business strategy.

Using aims and objectives to create a business strategy

  1. Introduction
  2. The market
  3. Creating business objectives
  4. Strategy
  5. Communicating the strategy
  6. Conclusion

Stakeholders:

This case study describes the role of business planning in providing clear direction for an organisation and the importance of Key Performance Indicators as measures of success.

Continuous improvement:

This case study looks at how use of Kaizen can achieve improved productivity and a culture of continuous improvement.

Diversity:

This case study describes how Lloyds TSB uses a sexual orientation strategy as part of its diversity programme to deliver improved business benefits.

Developing people:

This case study shows how training and development support new business strategies and company values and help a company to cope with change.

External influences:

This case study highlights how use of a SLEPT analysis helps a company respond to changes in its external environment and remain competitive.

Supply chain:

This case study shows how important effective management of stock is for an organisation in both meeting customer needs and controlling costs.

Developing people:

This case study outlines how training and development ensures employees have appropriate skills to meet the current and future needs of the organisation.

Developing skills in a large organisation through training and development

  1. Introduction
  2. Workforce planning and identifying training needs
  3. On-the-job training
  4. Off-the-job training
  5. Development
  6. Conclusion

Mission :

This case study shows how a clear mission statement, SMART objectives, strategy and tactics all contribute to a successful planning framework for an organisation.

Ethics:

This case study shows how market research has helped Nestlé understand what consumers wanted to know about Nestlé products so they can make informed choices. This has enabled Nestle to exercise corporate responsibility and demonstrate its business principles.

External influences:

This case study describes how PESTEL analysis helps Network Rail to respond to changes in its business environment.

Enterprise:

This case study looks at the work of The Network for Teaching Entrepreneurship (NFTE) in schools. It focuses the link between NFTE and a range of small businesses set up by students within one school and helps to show students what areas of business need to be understood before starting up a small enterprise.

Market research:

This case study helps students understand the importance of market research to successful, customer-led product development.

Motivation:

This case study shows motivation theory in action and describes how a company can achieve the highest level of commitment from its employees.

Culture:

This case study highlights how committed employees contribute to the growth of an organisation and describes how a high performance culture delivers business benefits.

Research and development:

This case study looks at the research and development process as part of product development and its importance to environmental sustainability.

Organising people:

This case study examines how organisational structure and departmental functions all contribute to the achievement of business objectives.

Tarmac's functions - working together towards its mission statement

  1. Introduction
  2. Important functions within Tarmac
  3. Support functions
  4. Strategy, Marketing and Technical
  5. Finance
  6. Conclusion

Communications:

This case study helps students understand communication processes and the benefits for an organisation of effective communication.

Communications:

This case study looks at how ethical Business Principles can overcome the challenges of communicating effectively with employees and external stakeholders.