Business Case Studies by Edition

- 13

Below is a list of case studies from Edition 13 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

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Business Case Studies: Edition 13

Stakeholders:

This case study explores the relationship between Amway and its stakeholders.

Ethics:

This case study shows the challenges Anglo American faces in its industry and how it seeks to make ethical choices in its business practice.

Growth:

This case study looks at how asos.com uses the Internet as a channel for business growth.

Organising people:

This case study shows how the Audit Commission has implemented flexible working practices to improve its services and meet the changing needs of its staff.

Marketing mix:

This case study examines how Ben Sherman uses the marketing mix to help the business remain competitive and extend its market share and influence.

Using the marketing mix in the fashion industry

  1. Introduction
  2. Product
  3. Price
  4. Place
  5. Promotion
  6. Conclusion

Quality:

This case study shows how BSI British Standards (BSI), the UK's National Standards Body, supports businesses at every step of the research, development and manufacturing processes.

Types of organisation:

This case study outlines different types of business organisations and their purpose. It highlights the similarities and differences between other types of business and building societies.

Decision making:

This case study looks at the roles and duties that management accountants cover in a business and at CIMA, an organisation which supports management accountants through training and certification.

Continuous improvement:

This case study focuses on the process of Continuous Improvement (CI) at the CCI steel plate manufacturing mill at Scunthorpe. It will show how Corus is finding new ways of achieving its objectives from existing resources.

Growth:

This case study describes and analyses the growth of the Davis Service Group.

Organising people:

This case study focuses on leadership within Enterprise. It shows how its managers use a range of management and leadership styles to support Enterprise's focus on customers.

Market research:

This case study shows how first direct has used market research to revitalise its brand.

External influences:

This case study looks at how PESTEL analysis helps a business to identify which factors in its business environment may be threats or opportunities and to plan for them.

Market research:

This case study focuses on how the FSA uses scientific and market research to provide consumers with reliable up-to-date information, enabling them to make healthy choices about food.

Growth:

This case study outlines how deregulation, organisational structure and planning can support growth of a company.

Supply chain:

This case study looks in detail how IKEA has achieved its aim to be a responsible business in each of the three sectors of the supply chain.

New product development:

This case study focuses on how Intel takes an integrated approach to research, development and manufacturing to drive its business.

Enterprise:

This case study shows how the UK Intellectual Property Office (UK IPO) helps owners and entrepreneurs to protect their ideas or concepts by registering their intellectual property rights.

Product life cycle:

This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to growth in its market.

External influences:

This case study focuses on the work of the LSC and illustrates what factors affect its performance and how it responds to these factors.

Motivation:

This case study shows how Lloyds TSB uses flexible working patterns to attract, appoint, motivate and retain its staff in order to deliver the highest levels of customer service.

Investment appraisal:

This case study explores how McCain Foods evaluated the benefits of proposed sustainable energy projects before making major financial investment.

Business strategy:

This case study focuses on how Mott MacDonald stands out in its competitive environment by using the skills and knowledge of its people to achieve its business purpose.

Stakeholders:

This case study focuses on how the Nuclear Decommissioning Authority listens to and makes sure that it meets legal and other responsibilities to its stakeholders.

Marketing mix:

This case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market.

The use of the marketing mix in product launch

  1. Introduction
  2. Product
  3. Price
  4. Place
  5. Promotion
  6. Conclusion

Decision making:

This case study highlights the skills necessary for creative problem solving and effective decision making at RWE npower.

Customer service:

This case study examines how a strategy focused on customer service can contribute to longterm business development.

Promotion:

This case study explores how Portakabin uses market analysis to identify customer requirements and promote its brand.

Developing people:

This case study shows how Siemens manages its ongoing need for skills and the contribution that training and development makes to its business growth.

SWOT:

The case study shows how Škoda UK transformed its brand image and built its competitive edge using SWOT analysis.

External influences:

This case study looks at how Syngenta, one of the world's leading plant science businesses, is meeting the dual challenge of increasing crop yield and producing alternative fuels.

Roles and responsibilities:

This case study shows how Tarmac focuses on attracting and keeping the right staff and ensuring its employees have the right skills and expertise to grow the company.

Recruitment and selection:

This case study looks at how Tesco ensures it has the right number of people in the right jobs and at its structured process for recruitment and selection.

Aims and objectives:

This case study focuses on the way businesses impact on the environment. One of UNISON's aims is to help to improve the environment at work and, by so doing, contribute to efforts to tackle climate change.

Stakeholders:

This case study focuses on one area Vodafone and its stakeholders are interested in – the recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its users.

Marketing strategies:

This case study focuses on how Wilkinson created and implemented a marketing strategy to grow the business, using the findings of its market research.