Business Case Studies by Edition

- 15

Below is a list of case studies from Edition 15 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1

Business Case Studies: Edition 15

Aims and objectives:

This case study shows how Anglo American, through its aims and objectives, is driving forward its approach to sustainable development.

Social responsibility - using resources more efficiently

  1. Introduction
  2. Aims and objectives
  3. SMART objectives
  4. Strategy
  5. Tactics
  6. Conclusion

Market research:

The case study shows how market research enabled Barclays to improve its student account offer.

Organising people:

This case study explores how British Gas manages the recruitment and selection of new employees.

Business cycle:

This case study illustrates how building societies manage theirbusiness during the various phases of the business cycle.

Cash flow:

This case study looks at how management accountants forecast, monitor and control cash flow in order to maintain the ongoing financial health of businesses.

Organising people:

This case study looks at the theoretical basis behind CMI's highly regarded practices and shows how CMI ensures its members have the practical skills to make an impact in business.

Managing change:

This case study focuses on how Corus Strip Products UK has overcome barriers to change in order to secure a more prosperous future for the business.

Budgeting:

This case study shows how the development and use of budgetscontribute to Davis Service Group meeting its objectives.

Marketing mix:

This case study looks at how Diesel promotes its products and the brand.

Live, breathe and wear passion

  1. Introduction
  2. Product
  3. Promotion
  4. Place
  5. Price
  6. People
  7. Conclusion

Motivation:

This case study looks at ways in which Enterprise Rent-A-Car (Enterprise) managers find out about what motivates their staff.

Organising people:

This case study looks at why the FCO needs people with transferable skills who can adapt easily and undertake many different roles and responsibilities within the organisation.

Meeting business needs through workforce planning

  1. Introduction
  2. Workforce planning
  3. Recruitment
  4. Selection
  5. Developing people
  6. Conclusion

Organising people:

This case study shows how the important roles played by people who work for the Commission are structured. It outlines how this structure helps the Forestry Commission in its vital role in protecting Britain's forests.

External influences:

The role of the IPO is to help manage intellectual property rightsto encourage innovation and creativity. Like all businesss, it needs to take account of and respond to influences in the external environment.

Market research:

This case study focuses on the importance of market research during the development and launch of Crunchy Nut Bites, a more recent extension to the Crunchy Nut brand.

Business organisation:

This case study looks at why and how a number of HR activities have recently been centralised at the Legal Services Commission and the benefits these changes have brought to staff, the public and the organisation.

Marketing mix:

This case study shows how McCain combines all four parts of the marketing mix to develop its marketing strategy.

The marketing mix in the food industry

  1. Introduction
  2. Product
  3. Price
  4. Place
  5. Promotion
  6. Conclusion

Developing people:

This case study shows how NDA has put in place a training and development strategy to ensure it has the best people to help deliver its mission.

Sectors of industry:

This case study shows the importance of primary sector activities in the oil and gas industry, highlighting the range of work and the skills required.

Marketing planning:

This case study shows how Portakabin uses marketing to identify and anticipate customer needs and then meet them.

Ethics:

This case study shows how Primark sources the clothes it sells in its shops in an ethical and fair way, often at added cost to itself.

Organising people:

This case study shows how a dynamic and growing company needs to recruit new people with new skills to meet the energy challenges of the 21st century.

Stakeholders:

The case study examines how stakeholders influence the achievement of these aims and how Shell seeks to meet the needs of all of its stakeholders and balance the social, economic and environmental impacts of its work.

Motivation:

This case study demonstrates how Siemens provides an innovative environment as part of its overall focus on motivating its people.

Roles and responsibilities:

The case study shows how different job roles are structured within the organisation and how they support Specsavers' business.

Research and development:

This case study shows how R&D is central to building Syngenta's product range.

Organising people:

This case study focuses on Human Resource Management within Tarmac. It looks at how workforce planning and other HR strategies enable Tarmac to meet its mission.

Motivation:

This case study looks at how Tesco motivates its employees by increasing their knowledge, skills and job satisfaction through training and development and providing relevant and timely reward and recognition.

Protecting people:

This case study shows how UNISON is working with employers to support and develop high quality apprenticeship schemes for young people in line with government policy.

Vision:

This case study looks at how the implementation of a new vision is transforming the culture and performance of Virgin Trains.

Supply chain:

This case study focuses on how the second largest grocery brand inthe UK - Warburtons - manages its supply chain.

Market research:

This case study focuses on how Zurich has used market research to develop a business strategy of 'delivering help when it matters so that customers feel valued and taken care of'.