Business Case Studies by Edition

- 16

Below is a list of case studies from Edition 16 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

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Business Case Studies: Edition 16

Lean production:

This case study will demonstrate how Aldi uses a lean approach to its business operations to offer its customers quality products at competitive prices.

Strategic planning:

This case study shows how Anglo American ensures it operates in the most efficient way possible. Since 2008 Anglo American has, through the implementation of its AO programme, been able to deliver on its stated target of saving $1 billion from core operations by 2011.

Motivation:

This case study will analyse motivational theory in the context of the employees of ARM Holdings PLC.

Developing people:

This case study focuses on how ASDA's training and development programmes enable its General Store Managers (GSMs) to develop the skills and experience they need to become the Regional Operations Managers (ROMs) and senior leaders of the future.

Communications:

This case study explores how Bernard Matthews has addressed the challenges of communicating with its customers and other important stakeholders.

Roles and responsibilities:

This case study illustrates the variety of career paths available within British Gas, the structures that employees work within and the levels of responsibility for each role.

Stakeholders:

This case study shows how BT engages with its stakeholders. It explains how the company is working with different stakeholder groups to reduce the environmental impact of its operations.

Location of business:

This case study examines how CEMEX locates and carries out its operations in a sustainable way.

Business cycle:

The case study illustrates how management accountants support business decision making during all the stages of the business cycle.

Organising people:

This case study illustrates how CMI, by training managers and leaders, supports the work of effective team-working within the workplace.

Location of business:

This case study focuses on how Enterprise Rent-A-Car decides where to locate its new or relocated branches.

Risk:

This case study examines how Eurostar proactively manages risk through its business continuity programmes.

Promotion:

This case study illustrates how Hi-Tec Sports developed a new approach to promoting its brand positioning and engaging with customers through a viral marketing campaign.

Marketing mix:

This case study describes how JD (part of the JD Sports Fashion PLC Group of companies), a large and well-known retailer, manages the balance of its marketing mix around its consumers' needs in order to achieve business growth.

Creating a winning marketing mix

  1. Introduction
  2. Product
  3. Price
  4. Place
  5. Promotion
  6. Conclusion

External influences:

This case study reviews the external factors that have had an impact on Jessops' operations and strategy.

Motivation:

This case study focuses on how Kellogg's motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’.

Building a better workplace through motivation

  1. Introduction
  2. Taylor
  3. Maslow
  4. Mayo
  5. Herzberg
  6. Conclusion

Marketing mix:

This case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market.

Customer service:

This case study shows how Morrisons uses customer service to differentiate itself from its competitors, motivate its colleagues and help the business to grow.

Roles and responsibilities:

This case study demonstrates how the right people with the right skills ensure that the sector can maximise the recovery of the remaining oil and gas reserves as well as remaining competitive and profitable.

Marketing mix:

This case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps.

Using the marketing mix to drive change

  1. Introduction
  2. Product
  3. Price
  4. Place
  5. Promotion
  6. Conclusion

Product portfolio:

This case study illustrates how Portakabin, a manufacturer of factory produced buildings, has developed a range of new products called Essential Business Solutions (EBS). The purpose of EBS was to develop products that more closely meet the needs of its customers.

Stakeholders:

This case study looks at how Primark engages with some of its key external stakeholders.

Promotion:

This case study illustrates how Red Bull, the manufacturer of the world's best selling energy drink, uses a range of innovative promotional techniques to improve the process of communication and drive consumer engagement and loyalty.

Investment appraisal:

This case study looks at how in 2008 Syngenta proposed an investment in new manufacturing capacity that would allow it to increase production of Amistar. It reviews the analyses that helped the company decide whether to proceed with this investment.

Diversity:

This case study demonstrates how Tarmac is benefiting from developing a diverse workforce.

Ethics:

This case study looks at how Tata Steel is committed to environmentally-sound practices and tackling the challenges of sustainability.

Organising people:

This case study will show how Tesco's leadership framework is fundamental to developing the qualities of leadership needed at every level in the business.

Strategic planning:

The case study explores how TNT delivers its business strategy and achieves consistently high standards of service through its people.

Promotion:

This case study focuses on how UNISON has promoted its A Million Voices for Public Services campaign. It has used a range of methods and technologies designed to reach a variety of different audiences.

Strategic planning:

This case study examines the customer-focused approach of Zurich, the insurance and financial services provider