Business Case Studies by Edition

- 17

Below is a list of case studies from Edition 17 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

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Business Case Studies: Edition 17

Developing people:

This case study will demonstrate how Aldi’s training and development programmes help ensure its employees have the skills and competencies that the business requires both now and in the future.

Research and development:

This case study will look at the processes of research and development at ARM and show how these support the company’s leading market position.


This case study looks at the strategies used by Bibby Line Group to grow the business, whilst retaining a strong family ethos.

Decision making:

This case study illustrates how management accountants use financial data to help make informed decisions.

Managing change:

This case study illustrates how CMI supports the development of effective managers.

Marketing strategies:

This case study illustrates how Enterprise Rent-A-Car has expanded its operations beyond its core business of car hire. The case study uses Ansoff's matrix to illustrate how it has developed its strategies to improve and grow the business, creating new products and extending its services into new markets.

Developing people:

This case study show how Harrods develops its employees so they can achieve a rewarding career in retail.


This case study examines the relationship between engineering and enterprise and the role that the IET has played in developing engineer entrepreneurs.

Business strategy:

This case study looks at how IMI has developed its strategy of ‘Engineering Advantage’, combining its skills and knowledge, customer insight and innovation to achieve global market leadership.

Market research:

This case study focuses on how JD (part of JD Sports Fashion PLC), the UK’s leading retailer of fashionable sports and leisure wear, uses market research to support and develop its business.


This case study examines how Kellogg’s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign. This was in support of its ‘Help give a child a breakfast’ campaign launched in October 2011.

Supply chain:

This case study will explore how Lafarge UK is active in all three sector of industry and how it manages the need to develop the business alongside protecting the environment and respect for local communities.

External influences:

This case study illustrates how Logica monitors its external environment using PEST analysis to adapt its own business and generate innovative and unique solutions for its clients.

Marketing mix:

This case study looks at how the National Trust is now adopting a new strategy and modern marketing techniques to excite a younger audience, generate new members and enhance its position as an employer with young people.

Supply chain:

This case study looks at the importance of applying the principles of corporate social responsibility to a business’ activities. It will demonstrate how Nestlé creates shared value within its cocoa supply chain to enhance the lives of cocoa farmers whilst also improving the quality of its products for consumers.

Developing people:

This case study examines the role of people in improving the rail network and the British economy.

Managing change through training and development

  1. Introduction
  2. HR Strategy
  3. Training
  4. Development
  5. Careers at Network Rail
  6. Conclusion

Health & safety:

This case study explains in detail how Portakabin implements health and safety policy and highlights the benefits this brings to the business.

Developing people:

This case study looks in more detail at SFIL’s apprenticeship programme. It draws on the experiences of three current apprentices: Dan, Kurt and Rebecca. It also considers the broader training challenge for a modern engineering business such as SFIL.


This case study demonstrates how Syngenta’s vision, mission and values help drive the company’s culture.


This case study looks at how Tesco benefits by focusing on diversity and inclusion in its employment strategies.

Customer service:

This case study examines how TNT’s Customer Promise reflects its core strategy of customer focus and aligns with its corporate values to influence the organisation’s culture.

Organising people:

This case study looks at organisational structures and how UNISON’s structure is designed to allow it to make decisions and respond to changes quickly in order to help its members.

Investment appraisal:

This case study examines one major wastewater quality improvement investment made by United Utilities. It shows how important non-financial considerations, such as the impact on the environment, were in arriving at the best decision.


This case study examines how Zurich brings quality to life in the care it provides for its customers every day.


This case study shows how Zurich’s careful approach to budgeting is a contributory factor in gaining competitive advantage.