Business Case Studies by Edition

- 19

Below is a list of case studies from Edition 19 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

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Business Case Studies: Edition 19

Protecting people:

This case study helps students understand how Acas improves employer/employee relations so workplaces become more effective and productive.


This case study shows how Enterprise uses its vision, aims and values to improve its customer service and market competitiveness.

Developing clear strategies to fulfil objectives within cultural aims and values

  1. Introduction
  2. Vision and values
  3. Culture
  4. Vision, objective, strategy and tactic
  5. Monitoring and Evaluating
  6. Conclusion

Marketing strategies:

This case study shows how Harrods uses social media as a form of internal communication, a way of engaging with the external environment and as a means of recruitment.

Increasing Brand Awareness Through Social Media Communications

  1. Introduction
  2. Public Relations
  3. External Communications
  4. Internal Communications
  5. Recruitment
  6. Conclusion

Vision, Values and Mission in Driving Strategy

  1. Introduction
  2. Vision
  3. Values
  4. Mission
  5. Strategy
  6. Conclusion

Marketing mix:

This marketing case study demonstrates the importance and application of the marketing mix.


This case study shows how NATS communicates with its stakeholders to maintain future success

Using stakeholder partnerships to maintain success and secure the future

  1. Introduction
  2. Stakeholders
  3. Communicating with stakeholders
  4. Employees
  5. Customers
  6. Conclusion

Recruitment and selection:

This case study examines the role of training and development in delivering excellent workforce planning, career development and long-term customer satisfaction.

The role of training and development in career progression

  1. Introduction
  2. Workforce planning
  3. Training
  4. Development
  5. Roles and responsibilities
  6. Conclusion

Business strategy:

This case study examines how Sheffield Forgemasters environmental strategy is implemented throughout the business.

Business cycle:

This case study looks at the phases of the business cycle and how these influence UNISON’s There for You, both operationally as a charity and also with the provision of support services its members require.

Providing support through the stages of the business cycle

  1. Introduction
  2. The business cycle
  3. Boom
  4. Downturn and recession
  5. Recovery
  6. Conclusion