Business Case Studies by Edition

- 2

Below is a list of case studies from Edition 2 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

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Business Case Studies: Edition 2

Types of organisation:

This case study looks at the process behind Abbey National's decision to convert from a building society to a plc.

Marketing planning:

This case study focuses on Amway and the success it has achieved using the oldest form of distribution - direct selling.

Managing change:

This case study focuses on the AA’s core business activity, namely providing a personal service to members at the roadside. It shows how the AA has built a range of value-added benefits to this core service, which has supported and enhanced its reputation and quality image.

Managing change:

This case study focuses on changes which took place in Blue Circle Cement’s Cauldon Works in Staffordshire.

Product launch:

This case study focuses on the most recent relaunch of the Boots No 7 brand in 1995.

Customer service:

This case study focuses on the way in which Britannia Building Society has continued to place its customers at the centre of all its activities in order to produce the benefits that guarantee a successful future.

Costs:

This case study focuses upon the processes involved in costing aircraft components.

Supply chain:

This case study looks at how an organisation, utilising a range of strategies, added value to each part of the supply chain and won market share in a highly competitive market.

International marketing:

This study is about Cadbury Schweppes' investment in a greenfield site in Poland and its entry into the Polish confectionery market.

Marketing mix:

This case study focuses upon just one of the many products from the diverse businesses of American home products - Chap Stick. From its early origins as a simple health care product, it has become, today, a highly sophisticated and successful product in an extremely competitive market.

Business and the environment:

This case study looks at the ways that organisations in the finance industry are having to adapt their business operations and strategies in the face of changes in the external environment.

Business and the environment:

This case study focuses on how Coats Viyella Thread Division has achieved success in a dynamic global market environment which has experienced considerable changes in recent time.

Balancing a fine line in an environment of change

  1. Introduction
  2. The external environment
  3. Value chain
  4. Objectives
  5. Quality management
  6. Conclusion

Promotion:

This case study shows how Coca-Cola and sports share a tradition of close association which dates back nearly a century.

Coca-Cola and sports - partnership through competition

  1. The importance of image
  2. A natural fit
  3. The Olympic Games
  4. Football
  5. Tennis
  6. Special Olympics
  7. Conclusion

Growth:

This case study shows how and why Spillers Petfoods acquired Quaker European Petfoods for £465m in April 1995 to create Europe’s second largest petfood manufacturer.

Innovation:

This case study looks at how innovation is the cornerstone on which organisations who wish to attain and retain success are built.

New product development:

This case study tells the story of the design and development of the One 2 One handset.

Supply chain:

This case study focuses upon how one organisation, Dexion, uses its skills and abilities to provide help for businesses of all shapes and sizes with their supply chain management problems.

This case study highlights the way in which DHL has filled an important gap in the market in express delivery services.

Branding:

This case study looks at the need for some brands to use Trade Marks.

Business and the environment:

This case study focuses on First Direct's recognition of a gap in the financial services industry, which was exploited through the development of a unique customer proposition.

Communications:

This case study focuses on the issue of communications. It describes a range of ways in which organisations communicate with its workforce.

Business strategy:

This case study looks at Ford 2000's strategies for leadership which allowed Dagenham 2000 to develop its own plans to be a ‘centre of excellence’, within a world class manufacturer.

Business and the environment:

This case study shows how efficient project management provides Metro Cammell with the flexibility to respond to project requirements from the offer of tender until the project is completed and is the key to future success.

Developing people:

This case study focuses upon the commitment of Great Mills, a leading DIY retailer, to the recruitment and development of its employees.

Marketing strategies:

This case study focuses on the way in which Heinz decided to alter the way in which it promoted its brands in order to be most effective in the market place in which it operates.

Developing people:

This case study focuses on the way in which ICI, one of the UK’s best known companies, has maximised the potential of its people in recent times.

Product launch:

This case study shows how the world’s leading name in imaging researched and produced the photographic system that consumers asked for.

Building a photographic system around the user

  1. Introduction
  2. Customer requirements
  3. Research
  4. New products
  5. Customer focus
  6. Conclusion

Financial risk:

This case study focuses on the way in which a particular type of financial institution, Building Societies, are able to reduce their financial risks today by using the London International Financial Futures and Options Exchange (LIFFE).

New technology:

This case study focuses upon one aspect of the physical distribution activities ‘behind the scenes’ at Marks & Spencer. Physical distribution involves all the essential activities required to make products available for customers and is a fundamental dimension of customer service.

Customer service:

This case study focuses on MFI's Sales Division Strategy launched in 1993. This strategy is based on the simple realisation that the future success of MFI's business depended on MFI's ability to meet and exceed customer expectations profitably.

Business strategy:

This case study focuses upon the rebirth of a much-loved brand with a unique British heritage - the MG.

Business strategy:

This case study epitomises the transformation of a business over a relatively short period of time, to become a world niche market leader in materials technology.

Product life cycle:

This case study provides us with an interesting and exciting example of the way in which an innovative company can retain market leadership for its products through product development strategies.

Developing people:

This case study focuses on how training and development at an organisational level, was used by Northern Rock during this process of change to equip the Society for the many challenges of the 21st century.

Government influence:

This case study demonstrates how competition policy seeks to encourage and improve the competitive process, and to ensure consumers feel the benefits of that process. These aims are achieved in practice through competition law.

Managing change:

This study focuses on the way in which Philips has transformed its organisation and culture in order to flourish in the modern competitive world.

Marketing strategies:

This case study focuses upon the growth and development of the bestselling consumer magazine title in the world, Reader’s Digest, a magazine which has developed in a unique way to become a publishing phenomenon which has set itself apart from other magazines.

Business and the environment:

This case study looks at RMC's involvement in quarrying and how changes in demand and environmental considerations are a key influence to its operations.

Marketing strategies:

This case study looks at how the sponsorship of the activities of the National Trust has enabled Royal SunAlliance to put into practice the values and beliefs it supports to create a reputable partnership designed to provide a range benefits for many years to come.

Business strategy:

This case study therefore focuses on the way in which one such organisation - ScottishPower has developed a multiutility strategy that will enable it to keep ahead of the field in serving customers in the next century and beyond.

Marketing strategies:

This case study looks at the turn-round in the fortunes of Skoda which has come about through investment in new technology, management training, product development and effective marketing.

Marketing strategies:

This study shows how an innovative company, which has been instrumental in changing the lifestyles of many people, has engaged in a sophisticated marketing strategy, in order to maximise benefits to its customers.

Product launch:

This case highlights the way in which SmithKline Beecham relaunched their Dr.Best toothbrush to radically alter perceptions and buying patterns in the German toothbrush market.

Government influence:

This case study focuses upon how UK-based Tarmac has taken advantage of the opportunities created through the government’s Private Finance Initiative.

Branding:

This case study focuses on how Tesco has identified and anticipated changes in lifestyles in this country and how these impact on new requirements for healthy eating. It shows how Tesco has developed a highly successful 'Healthy Eating' brand.

Branding:

This case study looks at the Hula Hoops success story. It is a prime example of UB's commitment to focus on investment in existing portfolio brands.

Product launch:

This case study highlights the importance of developing the value chain and ensuring the highest possible quality standards. It also demonstrates the way in which a market conscious organisation can lead the field by identifying the type of premium products which increasingly sophisticated consumers are requiring today.

Government influence:

This case study looks at how regulation involves the development of rules or conditions which govern the behaviour of an organisation, by setting standards which are clearly defined, understood and designed to be achieved.

Corporate responsibility:

This case study focuses on one business organisation - Whitbread and shows how, through its commitment to the community, it has been able to develop a high reputation for quality and excellence in all that it does.

Types of organisation:

This case study focuses on the way in which one Building Society - The Yorkshire Building Society has remained loyal to its tradition and to its members - the virtuous circle of mutuality.

Customer focus:

This case study focuses upon service quality by illustrating how one organisation - Yorkshire Electricity - in a fundamentally reorganised electricity industry, has developed a customer service strategy to redefine the way it looks after its customers.

Government influence:

This case study looks at the privatisation of the water industry.