Business Case Studies by Edition

Stakeholders:

Building On Stakeholder Support To Achieve Dynamic Growth & Success

1. Introduction
2. Employees
3. Suppliers
4. Ethical Working Conditions
5. Customers
6. Communities
7. Conclusion

Driving change through values and culture

1. Introduction
2. Drivers for change
3. Values
4. Organisational Culture
5. The role of leadership in managing change
6. Conclusion

The Importance of Effective Communication in a Competitive Market

1. Introduction
2. Communication Process
3. Internal Stakeholders and Channels of Communication
4. External Stakeholders and Channels of Communication
5. Barriers to Communication
6. Conclusion

Vision:

This case study explores National Express’s overall business strategy and shows how its Youth Promise initiative supports the company vision and values.

Vision, values and their influence on business strategy

1. Introduction
2. Business Strategy
3. Vision and Values
4. Growth
5. Conclusion

Managing change:

Managing change to meet market challenges

1. Introduction
2. Market Challenges
3. Deploying SESAR and Change in NATS
4. Conclusion

Corporate responsibility:

This case study looks at Primark’s involvement in the HERproject (Health Enables Returns) which is raising awareness and delivering healthcare education to female workers in supplier countries.

Beyond corporate social responsibility

1. Introduction
2. What is CSR?
3. Why Primark embraces CSR
4. Making CSR happen
5. The value of the HERproject
6. Conclusion

Stakeholders:

This case study shows how Reed Elsevier’s business benefits from meeting the needs of all of its stakeholders.

Corporate responsibility and stakeholders

1. Introduction
2. Internal stakeholders
3. External stakeholders
4. Potential stakeholder conflict
5. The benefits of a stakeholder focus
6. Conclusion