Business Case Studies by Edition

- 3

Below is a list of case studies from Edition 3 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1

Business Case Studies: Edition 3

Growth:

In this case study, we look at a very important relationship for an increasing number of small and medium sized businesses in this country - the one that they build up with investors. In particular, we focus on the role of 3i Group, the leading specialist investor in unquoted companies in the UK.

New technology:

This case study outlines the way in which Adtranz has created the tram of the future, the EUROTRAM, for Strasbourg - the European city lying at the hub of the European Union.

Branding:

This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large operating area, is developing a common thread of relationships between its business units based on corporate branding that reflects the central values of the company.

Communications:

This case study demonstrates how effective communications are vital to any business or organisation.

Communications:

This case study focuses on how Amway uses a range of communication methods and processes to help individual distributors develop their own business opportunities.

Growth:

This case study looks at Bass Group’s acquisition of Holiday Inn Worldwide and how the Group has brought focused strategic thinking to Holiday Inn hotels.

Marketing strategies:

This case study examines how Bernard Matthews Plc decided to consolidate within its present market and develop its product portfolio, specifically pre-packed sliced meats. This strategy of product development, it was hoped, would spread the product base and hopefully provide a more secure business.

Stakeholders:

This case study focuses on how The Body Shop assesses its own business performance whilst taking into account its different stakeholder groups and their various aims and objectives.

The Body Shop approach to stakeholder auditing

  1. Introduction
  2. Stakeholders
  3. Customers
  4. Shareholders
  5. Stakeholder auditing
  6. Conclusion

Financial risk:

This case study examines the mortgage lending process and the detailed set of considerations that must be taken into account before granting a mortgage.

Developing people:

This case study focuses on methods used by a leading UK company to move decision making ‘down the line.’ It examines how British Steel Strip Products, Integrated Works at Llanwern, engaged in a training programme based on empowerment, resulting in the company winning the National Training Award in 1995.

External influences:

This case study focuses on the issues of one organisation’s adaptation to its environment.

Efficiency:

This case study focuses on the Burton Group’s strategic project to reconfigure its supply chain. The initiative was launched in 1994 and is called Fastflow.

Product:

This case study focuses on the launch of Cadbury's Fuse. In the face of strong competition from well-known brands in an already busy market sector, the launch of Fuse represented a significant investment in a new brand.

Supply chain:

This case study shows how a multi-national corporation, Cargill, enables people throughout the world to enjoy a variety of food products and other commodities, which have often passed along distribution channels covering thousands of miles. The study also focuses on the way in which Cargill has encouraged emerging markets in Africa to develop since 1981.

Customer focus:

This case study examines the CIS approach to customer relationships and the steps it is taking to bring a modern face to the traditional values of personal selling.

Types of organisation:

This case study focuses on the ways in which high quality relationships have been established with bottling franchisees across the globe to make sure that consumers' needs and wants can be met in the most effective way.

Organising people:

This case study looks at how managers treating employees as full working partners helps create an atmosphere of open co-operation.

Continuous improvement:

This case study focuses on the major re-structuring of R Griggs Group Ltd's shoe making business. Its aim was to improve control over its operational and selling activities across the world. It shows that planning is an ongoing process of continuous improvement.

Product launch:

This case study outlines why it is important to take out a pension and details the main types of pension which are available. It examines how Eagle Star has launched a radical new pension, specifically designed to meet consumer needs in today’s market place.

Developing people:

This case study has shown how The Equitable Life Assurance Society has adapted positively to the changing world of work. Through its training, development and recruitment schemes, the Society is building a more knowledgeable and competent workforce for the future.

Ethics:

This case study examines the recent launch of the Children’s Ethical Trust which provides the opportunity for savings for young people to be put into ethical investments.

Business and the environment:

This case study examines how First Direct became the catalyst for change in the banking industry. From the beginning, First Direct has been breaking the mould of traditional banking and maintains a philosophy of providing and anticipating the financial services people require.

Product development:

This case study focuses on how FKI created an innovative new product which yielded outstanding benefits to its customers - the electricity supply industry.

Equal opportunities:

This case study focuses on equal opportunities at Ford Motor Company. Ford has been committed to the principles behind equal opportunities in employment and has been involved in many initiatives designed to improve equal opportunities within the workplace.

Innovation:

This case study focuses upon a pan-European project which involves GEC ALSTHOM and Lödige who are currently developing a Materials Handling System for British Airways at its New World Cargocentre at London Heathrow Airport.

Communications:

This case study focuses on the Halifax’s decision to invest in a business television (BTV) system.

Innovation:

This case study examines the way in which one successful company has planned to surf the wave of change.

New technology:

The case study shows how new technology, developed by ICI, enabled the conversion of agricultural waste by-products into high value materials for building and other industrial uses.

Product:

This case study examines the means by which the Jefferson Smurfit Group’s basic product – the box – is designed and manufactured, considering the ways in which value is added at each step of the process, and how, with the central importance of recycling, the Group’s businesses are conducted in an environmentally responsible manner.

Branding:

This case study focuses on Jeyes, a household name which creates a series of attributes, beliefs and values in the minds of consumers. It examines the value of the Jeyes name and shows how the business has been revitalised through the process of 'brand stretching' and new brand initiatives.

Developing people:

This case study looks at how Marks & Spencers recruits high-quality graduates from other countries. Having appointed such graduates, the organisation must then cater for the cultural differences in order to provide them with scope for progression which meets their personal requirements.

Training and development for cultural diversity

  1. Introduction
  2. The problem
  3. The process
  4. The aim
  5. Developing communication
  6. Conclusion

Promotion:

This case study examines how one organisation, Nationwide Building Society, has used sponsorship as a means of communicating more about the value of its customer proposition to consumers.

Promotion:

This case study charts the success of the Gold Blend television saga in achieving the marketing aim of making the product accessible to the majority of coffee buyers.

Business and the environment:

This case study demonstrates how the aim of this integration of services is to meet customer needs more effectively and to improve the competitiveness of local businesses.

Business strategy:

This case study looks at how PoweGen has created strategies to help it compete in a changing market.

Business and the environment:

This case study examines the effects of privatisation on the core organisation in the UK railway industry - Railtrack.

Investment appraisal:

This case study focuses on a recent appraisal of a key infrastructure project involving the West Coast Main Line and examines how such a development could significantly change the competitive position of the railway industry.

Promotion:

This case study looks at sporting sponsorship, in particular, Royal & SunAlliance’s sponsorship of Tracy Edwards MBE and her crew as they pursue three yachting world records on board Royal & SunAlliance - a 92 foot catamaran.

Customer focus:

This case study shows how Safeway formulated a strategy that refocused its 'customer offering' to appeal to families, particularly those with young children.

Branding:

This case study focuses on the turn-around in the fortunes of a well-known motor manufacturer - Skoda. It examines how Skoda has increased its brand equity through changing its image.

Promotion:

This case study focuses on how one market conscious organisation, BSkyB Ltd, provides over 300 hours of sport per week for millions of sports enthusiasts in this country. For many people, subscribing to Sky Sports, is their primary reason for buying into Sky TV.

Research and development:

This case study focuses upon the translation of an idea into a highly marketable product.

Product launch:

This case study focuses on the launch of one of these new generations of cinema at Blanchardstown, on the outskirts of Dublin.

Customer service:

This case study focuses on how Virgin Atlantic, a comparatively young international airline, has, over a relatively short period, developed a series of brand values which have enabled it to reflect these improvements in service provision.

Business and the environment:

This case study focuses on regulation in the water services industry in England and Wales and shows how the Office of Water Services (OFWAT), the Department of the Environment, the Environment Agency and the Drinking Water Inspectorate, play a crucial role in regulating the industry in this country.