Business Case Studies by Edition

- 4

Below is a list of case studies from Edition 4 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

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Business Case Studies: Edition 4

Stakeholders:

This case study examines how Abbey National has developed effective community partnerships.

Product:

This case study focuses on a transportation joint venture between Adtranz, a manufacturer of railway vehicles and equipment, and Angel Train Contracts, a rolling stock leasing company.

Risk:

This case study describes how risk management has helped ALSTOM to supply a fleet of high speed tilting trains, maintenance and associated services.

Achieving a competitive advantage through risk management

  1. Introduction
  2. The challenge
  3. Risk and return
  4. Managing risk
  5. Joint venture
  6. Conclusion

Product launch:

This case study focuses on the launch of a new cleaning product by Amway. It considers some of the processes which are essential to the successful launch of a product, such as the marketing strategy for the product, the product's positioning, the launch strategy and post-launch analysis.

SWOT:

This case study outlines the need for organisations to develop strategies which respond to changes in the external environment, not only to become successful, but to remain so.

Business and the environment:

This case study focuses on key aspects of the ‘stockbroking revolution’ and shows how Barclays Stockbrokers has embraced modern technology in order to give customers maximum control of their own stocks and shares trading.

Product life cycle:

This case study focuses on Boot’s 17 brand. It examines how Boots has re-positioned the brand to meet the changing needs of consumers in the youth market and used the re-positioning process to inject new life into the brand.

Assets :

This case study focuses on one small division of British Aerospace - Asset Management.

Customer focus:

This case study examines how one part of British Steel has responded to its changing business environment to become a centre of excellence. It describes how a range of initiatives and developments has helped British Steel’s staff at Shotton Works to improve their customer focus.

Aims and objectives:

This case study examines how one organisation dealt effectively with a key funding issue when faced with the loss of funds from a major area. It describes how British Waterways has re-aligned its activities in a way that maximises revenue potential from a range of sources in order to create financial stability.

Price:

This case study sets out to examine a key aspect of house pricing - how Bryant Homes, one of this country’s leading builders of houses, goes about pricing its new properties.

Business expansion:

This case study focuses on a joint venture between Castrol, Burmah Castrol’s lubricants business, and Vietnam’s Saigon Petroleum. It sets out the rationale for the joint venture and examines the benefits to the two parties.

Building a joint venture in an emerging market

  1. Introduction
  2. New markets
  3. Market research
  4. Partnerships
  5. Stakeholders
  6. Conclusion

Ethics:

This case study examines how C&A has created Codes of Conduct, not only for dealing with suppliers but also for the conduct of its own executives. These Codes of Conduct have been clearly researched to achieve a clear focus on specific ethical standards.

Branding:

This case study examines an exciting new product idea from Australia - the Yowie - and shows how it is a good example of Cause Related Marketing.

Organising people:

This case study examines the importance of creating an effective labour market in order to reduce unemployment. In particular, it focuses on a specific government economic measure, the New Deal, as an example of the way in which governments can use policy measures to create a more efficient labour market and increase employability.

Decision making:

This case study focuses on the decision-making processes at Chevron, which operates only upstream in the UK.

Corporate responsibility:

This case study focuses on corporate citizenship - i.e. the obligations which organisations have to their communities. Concern for the environment will be considered as an example of corporate citizenship.

Business and the environment:

This case study examines the importance of creating an effective labour market in order to reduce unemployment.

Strategic planning:

The four school transport plans illustrated in this case study show how schools, teachers and students have worked together to develop plans to improve the journey to school.

Business expansion:

This case study focuses upon how the Dixons Group developed a business strategy which enabled it to achieve its corporate aim ‘to be number one in the electrical and electronic market-place’.

Branding:

This case study focuses on how Dr. Martens has built brand awareness through sponsorship links to music, fashion and theatre and outlines the promotional activities which support these areas.

Innovation:

This case study looks at how Dyson developed and launched its innovative vacuum cleaner.

Business and the environment:

This case study focuses on Enron - a dynamic company which is committed to innovation and change in order to provide solutions to the energy needs of consumers in the UK and elsewhere.

Customer service:

This case study focuses on how one of this country’s major service organisations, The Equitable Life Assurance Society, has harnessed modern technology in order to focus better on providing an excellent service to clients.

Client servicing in a customer-focused organisation

  1. Introduction
  2. Embracing innovation
  3. Vision
  4. Implementation
  5. The future
  6. Conclusion

Business and the environment:

This case study focuses on how Golden Wonder has responded to the constantly changing snack and crisp market.

Management of change:

This case study looks at the way in which an organisation can make a fundamental change in the way it approaches its business and the processes necessary to translate the ideas on paper into the realities of day-to-day business practice.

Business organisation:

This case study focuses on the way in which Heinz, one of the world’s major global companies, has set out to reinvent itself at a time when it is already preeminent in a range of global food markets.

Business strategy:

This case study focuses on how ICI, an intelligent, modern company, has altered the way in which it does business in order to create more value for customers.

Mission :

This case study focuses on a particularly successful business idea which resulted in the foundation of IKEA, one of the largest home furnishing companies in the world. It examines IKEA’s vision/mission statements and considers how consumer needs can be met.

Aims and objectives:

This case study focuses on an innovative information technology-based development in the communications systems of Independent Insurance which was designed to pave the way towards a paperless business environment.

Lean production:

This case study examines how Jaguar has reconstructed a factory at Castle Bromwich in Birmingham to build its new Jaguar S-Type. range.

Growth:

This case study examines the three central strategies of the Smurfit story - focused growth, global scope, and integrated development.

Marketing planning:

This case study focuses on the way in which Kent TEC has created a clear marketing plan to meet its training targets for young people.

Accounts:

This case study is intended to provide an understanding of the accounting process and how accounting information meets the needs and requirements of many different groups of people.

Financial risk:

This case study examines the importance of futures trading and focuses more specifically on commodity futures trading.

Business organisation:

This case study focuses on the challenges facing Lucent Technologies following its demerger in 1995 from AT&T.

Supply chain:

This case study focuses on how relationships with the supply base enables Marks & Spencer to serve customers better.

Product launch:

This case study examines how Pedigree Masterfoods relaunched the Dolmio brand to regain the initiative in the competitive market in which it operates.

Health & safety:

This case study examines MFI's commitment to Health and Safety and shows how, in recent years, the company has successfully developed new approaches to auditing and measuring Health & Safety performance standards in individual stores.

Product life cycle:

This case study focuses on the maintenance strategies Nestlé has used to sustain Kit Kat as a long term brand name and market leader for over sixty years.

Business expansion:

This case study focuses on how Nokia has become a key global player in the telecommunications industry.

Stakeholders:

This case study examines how PLA, a public trust, manages its business and meets the needs of a wide range of stakeholders.

Accounts:

This case study explains the role of professional consultancy services in helping companies meet rigorous accounting standards.

Sources of finance:

This case study explores the role of PWC's Financial Advisory Services with a focus on private finance initiatives.

Customer focus:

This case study focuses on how RM has developed hardware, software, training and support for primary schools by working in partnership with education.

Business planning:

This case study sets out the factors Railtrack needed to consider when creating the business case for investing in the railway service.

Product launch:

This case study examines the development of Sainsbury’s Bank, which pioneered and developed the concept of supermarket banking in the UK.

Promotion:

This case study looks at how Skoda used PR to change consumer perceptions of the brand.

Marketing strategies:

This case study examines BSkyB's marketing activities taking place alongside the advent of digital television

Marketing strategies:

This case study examines the way in which McVitie's has recently repositioned Hobnobs to target them at a younger audience of 18-34 year olds, as well as maintaining its established audience of consumers who like to treat themselves to high quality biscuits.

Business planning:

This case study examines how War Child, one of this country’s fastest growing influential charities, ensures it works in an effective way.