Business Case Studies by Edition

- 5

Below is a list of case studies from Edition 5 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

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Business Case Studies: Edition 5

New product development:

This case study examines how Akzo Nobel's customer-orientated service and product development programme maintains its strong market position.

Product life cycle:

This case study examines this growth which has helped Amway to become one of the industry's market-leaders influenced by changing lifestyles, demographics and economic recession.

Business strategy:

This case study examines the way Autoglass developed strategies and day-to-day tactics in order to evaluate and monitor progress while advancing its established corporate objectives.

Growth:

This case study focuses on how Bass is growing its core business organically as well as through acquisition and how branding is a cornerstone of its business strategy.

Sources of finance:

The case study examines the source of finance and the way SMEs find access to it.

Business start up:

This case study focuses upon the development of the Ruby & Millie brand, a range of personality-driven make-up.

Health & safety:

This case study examines how British Steel Engineering Steels (BSES) used Total Quality Management principles to establish a training framework to increase the knowledge and skills of Health and Safety.

International business:

This case study looks at British Trade International and its aim to help UK firms compete successfully overseas.

New technology:

This case study focuses on the use of an Intranet service to help customers make informed choices when buying Bryant Homes properties.

Customer service:

This case study focuses on how BUPA, the independent health and care company uses call centres to help provide customer satisfaction which helps it to maintain its market position.

Branding:

This case study focuses on the repositioning of C&A and how it has changed customer focus to become a value-driven retailer.

Stakeholders:

This case study focuses on how Cadbury Schweppes creates long-term value for its shareholders. Cadbury Schweppes has introduced a business process called Managing for Value, which now underpins every business decision made and unites every business unit within the group behind this objective.

Skills and competencies:

This case study examines how it is necessary for you to look into the future, both in the short and long-term, to think realistically about all you hope to achieve from work and what skills you will need to do so

Marketing strategies:

This study examines how the Company's marketing strategy has enabled Coca-Cola to build a strong global presence across the world.

Supply chain:

This case study focuses upon how the CBI, through the establishment of the National Manufacturing Council, works with manufacturing companies to help them to raise performance levels.

Skills and competencies:

This case study looks at the importance of acquiring key skills to support career development.

Economy:

This case study illustrates how the development of a knowledge-driven economy is helping the UK to close the performance gap on its competitors.

Branding:

This case study focuses on how Dixons Group has built its existing brands and created new brands to strengthen its market position.

Product development:

This case study looks at the strategies involved in developing and manufacturing a pan-European product.

Competitive advantage:

This case study examines how Freeserve became the UK’s largest Internet service provider after only nine months of operation.

Location of business:

This case study focuses upon the relocation of a Gala Club within Ashton, in the North-west of England. It shows how selecting the best site for relocation involved analysing a Membership Information Database Analysis System (MIDAS) and a demographic profile of the area.

Business and the environment:

This study focuses on one issue of sustainable development - the property life cycle.

Business strategy:

This case study examines how Gardner Merchant re-invented itself from contract caterer to become a true multi-service provider for a wide range of people-based services.

Product launch:

The case study highlights the logic of operating globally and examines the 1999 Heinz Tomato Ketchup re-launch.

Economy:

This case study focuses on the key role of HM Treasury in implementing Government economic policies.

International business:

This case study focuses on the HSBC Group, which develops partnerships with organisations either trading or wishing to trade overseas.

Promotion:

This case study shows how an organisation can develop a personal relationship with customers by focusing on their individual needs and then providing them with the ‘benefits’ that they are seeking.

Lean production:

This case study focuses on the way in which Jaguar, one of the world’s most prestigious car manufacturers, has employed lean manufacturing processes.

Promotion:

This case study examines how J&J took an advertising campaign for the product Clean & Clear from the USA and transformed it to produce a positive effect in the UK market.

Product development:

This case study illustrates how Marconi Communications has developed leading-edge products that have enabled it to position itself as world leader in key areas of the telecommunications market.

Marketing strategies:

This case study focuses on one of Marks & Spencer’s current business objectives - to accelerate the growth of its international business. It examines how Marks & Spencer has increased the momentum of its European expansion and focuses on the opening of the first store in Germany.

New technology:

This case study considers Microsoft’s development of e-commerce and its impact on some of Microsoft’s customers.

New technology:

This case study focuses on how information technology enables Morgan Stanley Dean Witter to operate within the global financial market place and maintain a competitive advantage.

Business and the environment:

This case study examines how organisations with strong traditional retail presence, such as Murco and SPAR, benefit when united.

Supply chain:

This case study explains why Nestlé needs a first class supply chain, with high quality linkages from where the coffee is grown in the field, to the way in which it reaches the consumer.

Product launch:

This case study examines how one of the country’s most innovative companies, Patak (Spices) Ltd, has identified a market opportunity and launched a new range of ‘curry bases’.

New product development:

This case study focuses on Philips and how a competitive edge can be built through design. The Philips-Alessi Line was the creation of a new set of products designed to ‘re-humanise the kitchen’.

Growth:

This case study focuses on the expansion of Provident Financial into markets outside the United Kingdom and Ireland.

Risk:

This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts and increase its market share.

Marketing strategies:

This case study examines how Samsung develops new high-tech products and brings them to the mass market on an international level.

Business strategy:

This case study focuses upon Securicor’s strategy for developing PFIs that enable it to provide high value services in return for developing long-term revenue streams for its business.

Marketing planning:

This case study examines Sky Television’s new youth initiative - 'Reach For The Sky' - and explains how a social marketing programme is important in the growth of a company’s brand.

Innovation:

This case study looks at the ways in which Sony has been able to stay at the leading edge of the new technologies.

Customer focus:

This case study focuses on how Standard Life has extended its marketing mix beyond the traditional four Ps, Product, Price, Promotion and Place to create a modern focus on Customers, Process and People.

Business and the environment:

This case study focuses on changes to the gas industry in recent years.

Business organisation:

This case study looks at why Waterstone’s chose to decentralise and examines the impact that this has had upon the business.