Business Case Studies by Edition

- 6

Below is a list of case studies from Edition 6 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

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Business Case Studies: Edition 6

Business strategy:

This case study examines how Akzo Nobel is building on the heritage of some of its established coatings for timbers to reflect the importance of sustainable production and effects on the environment.

Segmentation:

This case study looks at how Amway has invested in research and development to create one of its most successful lines - hair care products.

Research and development:

This case study examines the benefits of the merger between Astra AB and Zeneca Group and the challenges of marketing pharmaceutical products in a global market.

Branding:

This case study looks at how Avery set about increasing its product portfolio whilst developing a wider range of new customers.

Product:

This case study shows how Bank of Scotland was looking to grow and strengthen its market position in England with an affinity credit card.

Enterprise:

This case study focuses upon the development of Bloomberg as a unique entrepreneurial organisation supplying a range of services for investors and businesses across the world.

Promotion:

The case study examines some of the lessons that Bryant Homes has learned from its venture with the Internet to date.

Types of organisation:

This case study explores the two different organisational forms, mutual and plc, which now operate in the same financial market.

Branding:

This case study looks at how Cadbury Schweppes applied an adopted business philosophy (Managing for Value - refer to The Times 100 Edition 5) to one of its core business activities: selling chocolate products to children either directly or through their parents.

Business and the environment:

This case study looks at Capita, a company working at the forefront of the modernisation of education, helping teachers to make the most of new opportunities.

Product:

This case study answers these questions by outlining the manufacturing processes for Coca-Cola - the most widely recognised global brand from London to Lagos, Los Angeles to Lahore. It is sold in more and more markets, creating thousands of new jobs in the local economies.

Management of change:

This case study looks at how Corus, one of the world’s leading steel companies, has developed a market focused approach.

Diversity:

This case study focuses upon the Diversity Initiative developed by Cummins. In doing so, it shows how the initiative has enabled the company to create an inclusive culture beyond equal opportunities legislation.

Government influence:

This case study outlines the DfEE’s action programme for employment.

Growth:

This case study looks at the Group’s approach to growth, first in the context of the UK domestic market and then in relation to its recent moves into Ireland and continental Europe.

Promotion:

This case study concentrates on how the F.A. raises revenue for investment through sponsorship.

Government influence:

This case study focuses on the Foreign & Commonwealth Office's (FCO) involvement in world trade policy.

Aims and objectives:

This case study looks at Freeserve, its corporate objectives and the strategies it has developed to achieve them.

Growth:

This case study analyses how and why Glynwed's strategy of divestment and acquisition has enabled it to obtain a market leadership position in two key markets.

Product launch:

This case examines how Heinz created a marketing campaign for its salad cream which focused on winning new customers and increasing demand within the salad cream sector as a whole.

Corporate responsibility:

This case study examines the nature and purpose of SRI and the contribution it can make to society. At the same time it demystifies SRI and corrects some common misconceptions.

Business strategy:

This case study examines how IBM, one of the world’s leading Information Technology and Communications businesses, is enabling a variety of other businesses to take the “e” revolution further.

Promotion:

This case study focuses upon the way in which Independent Insurance has used sponsorship to create a key partnership with The Grosvenor House Art & Antiques Fair to enhance the Company’s reputation as an insurer of high value homes and their contents.

Culture:

This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to create new ways of working for the twenty-first century.

Marketing mix:

This case study looks at the Kellogg's brands and considers both the branding of the corporate image and the individual products. How have they developed and how are they maintained?

Recruitment and selection:

This case study focuses on Kingfisher’s belief that employees are assets requiring growth and development.

Supply chain:

This case study looks at how a major food company has built a Customer ServiceExcellence Programme to ensure that its products are in the right place, at the right time, in the right quantity, in excellent condition and at the lowest possible supply chain cost.

Branding:

This case study has shown how Levi’s has used effective brand management planning to reclaim the brand and to turn around the fortunes of the company.

Business strategy:

This case study shows how LINK is now at a crossroads in terms of its ongoing development. LINK is therefore building a strategy to secure its future. This is where strategic thinking is necessary.

Business start up:

This case study focuses on the way in which Marconi has transformed itself into a producer of new technology products.

Roles and responsibilities:

This case study examines the role of the Financial Manager at Marks & Spencer.

Business and the environment:

This case study examines the background to sustainable development, the environment and its protection. It also looks at how Nestlé S.A., the world's leading food company, developed a policy and current business practices that reduce the company's effect on the environment.

Enterprise:

This case study shows how many young people have been encouraged to improve their numeracy, literacy and communication skills by learning through ‘enterprise’ under the NFTE initiative.

Government influence:

This case study explores the advantages and disadvantages of de-regulation in the energy sector.

Business and the environment:

This case study demonstrates how protecting intellectual property through the services of the Patent Office can benefit businesses and inventors.

Innovation:

This case study focuses on how building an innovative culture has enabled Procter & Gamble to meet wider business objectives and maintain its competitive advantage in a rapidly changing market place.

Branding:

This case study shows how one of the world’s major consumer packaging companies, Rexam, is seeking to build its brand.

Communications:

This case study examines the way that Roche developed an integrated Corporate Publicity Programme to improve communications both externally and internally.

External influences:

This case study provides an analysis of the competitive environment affecting Rolls-Royce using Porter's Five Forces model.

Customer service:

This case study shows how Royal & SunAlliance has applied the principles of customer focus to provide business-related (‘commercial’) insurance to small businesses.

Competitive advantage:

This case study highlights how SIA is achieving an advantage in the competitive airline industry.

Branding:

The case study highlights how a strong brand can aid consumer recognition and add value.

Promotion:

This case study outlines how Travelodge established itself as the leading brand in the budget hotel market and how it is embracing Internet technologies to create competitive advantage

Promotion:

This case study focuses on the development of a sporting e-business called UMBRO.COM. It shows how it has created new business opportunities for the football specialist Umbro.