Business Case Studies by Edition

- 7

Below is a list of case studies from Edition 7 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

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Business Case Studies: Edition 7

Business and the environment:

This case study looks at how AGFA, a leading player, is taking full advantage of the digital revolution.

Marketing strategies:

This case study illustrates how Amway, after analysing its business operations and performance, moved its business forward by choosing an appropriate marketing strategy.

Business and the environment:

This case study focuses upon how ARM has developed a global influence despite being a relatively small player in a fast-moving industry. It has achieved this through its technology, its unique business model and its investment in R&D.

Segmentation:

This case study focuses upon the strategies used by the Australian Tourist Commission to win over segments of tourism and travel business. In particular, it looks at how the ATC has developed a strategy for attracting young travellers to Australia.

Marketing strategies:

This case study concentrates on analysing how BBC Radio 2's remarkable turnround in fortunes was achieved.

Health & safety:

This case study concentrates on risks in the workplace and examines how a famous company has set out to minimise them in the case of its own potentially hazardous industry.

Motivation:

This case study looks at how one leading financial services company, Britannic Assurance, has met the challenges of the changing business environment by setting up a management development programme: Management Forum.

Business strategy:

This case study outlines how Bryant Homes, one of the UK’s leading home building companies, has developed a competitive strategy.

Branding:

This case study examines the creation of a new and exciting brand - Café Cadbury - which shows how detailed thought has been applied to making this a successful venture which extends the Cadbury reputation by providing a high profile presence and by giving consumers even more reasons to choose Cadbury.

Business and the environment:

Clearly, the National Lottery is ‘big business’. There remains the thorny question of just how far, and in what aspects of its operation, it needs to be regulated by government. This case study considers that question.

Stakeholders:

This case study focuses on the Center Parcs concept. It illustrates the importance of meeting the needs of all stakeholder.

Corporate responsibility:

This case study focuses on the approach The Coca-Cola Company (TCCC) takes to social responsibility. The Company is proud of the fact that in addition to being a world-famous global brand it also takes an active, responsible interest in individuals and communities at a local level wherever it operates.

Branding:

This case study shows how Corus has set about building a consistent, respected brand identity that can be quickly recognised, with a view to giving the company a worldwide competitive advantage.

Marketing mix:

This case study focuses on the way in which one of the world’s leading nutrition companies used a science-based research approach to develop a healthy milk product for babies and toddlers.

Vision:

This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees as its strengths while at the same time embracing new ways of doing things that are essential for driving the business forward.

Business strategy:

This case study illustrates the importance of design as part of the strategic process of innovation and shows how the design process helps to apply new thinking to fundamental questions that concern all businesses.

Growth:

This case study looks at why Dixons turned to the Internet, and why for them it is proving a success.

Supply chain:

This case study introduces some of the processes that go on behind the scenes at Exel by examining supply chain management.

Corporate responsibility:

The Quantity Surveyor is a key advisor at all stages of the property life-cycle for which there are many factors that influence it. This study will focus on just one, the issue of sustainable development - 'development that meets the needs of the present without compromising the needs of future generations to meet their own future needs'.

Product development:

This case study shows how the popularity of Heinz’ core icon products has been maintained and enhanced, by developing aspects of the product or brand, to keep them relevant and satisfying for modern consumers.

Government influence:

This case study illustrates how HM Customs & Excise, one of the oldest UK government departments, works supportively with small businesses by helping them to understand various laws and account for Value Added Tax (VAT) correctly and efficiently.

Business and the environment:

This case study outlines the nature of that challenge and shows how the packaging industry has itself created a body that works to encourage responsible attitudes towards packaging in modern society.

Marketing mix:

This case study examines how technology has enabled Intelligent Finance to revolutionise banking.

Motivation:

A successful business understands its market and how best to differentiate its product so as to appeal to its target audience. It also knows how to recruit, train, develop, retain and motivate its employees. This case study looks at a company that is achieving all these goals.

Efficiency:

This case study examines ways in which Jaguar has transformed its new assembly plant at Halewood to guarantee World Class Performance in its production systems.

Promotion:

This case study concentrates on one of those brands, Bloo, in the UK market and shows how Jeyes has been successful in giving it new life.

Promotion:

Frosties is one of Kellogg's core products. With Frosties comes Tony the Tiger. This case study focuses on how and why Kellogg's recently decided to revitalise Tony.

Innovation:

This case study examines the positive way in which McDonald’s is responding to changing customer habits and increased levels of competition. Keeping ahead involves continuous hard work to enhance the reputation of the brand, coupled with product innovation based on detailed market research that indicates how to please customers.

Growth:

This case study looks at how Nasdaq aims to achieve its vision to create a truly global securities market, without geographic boundaries or time limits, that will put leading companies in contact with a broadening pool of investors worldwide.

Product life cycle:

This case study provides a classic example of how to put new life into a favourite, leading brand: Kit Kat.

Marketing planning:

This case study looks at how the Portakabin operations exhibit the kind of good practice that the Construction Task Force wants to see the whole industry adopt. In particular, it demonstrates how Portakabin is 'ahead of the game' by being customer-led and responsive to the changing business environment.

Corporate responsibility:

Sustainability is a broad concept. This case study focuses on both what companies do, as well as how they do them - looking at the impact on the environment and communities in which the organisation operates.

Branding:

This case study shows how Rexam is working to build its brand.

Growth:

This case study shows how Rolls-Royce has identified key areas of the marine markets on which to focus. Today, marine activity accounts for about 15% of the Rolls-Royce group’s turnover. It has the potential to move to about 30% of the group’s turnover over the next 10 years.

Customer focus:

This case study shows how Royal & SunAlliance has applied successful customer segmentation and relationship management to achieve successful partnerships with its key customers.

Efficiency:

This case study shows how one large company, Singapore Airlines, organises itself to make the most effective use of its resources, particularly its human and fiscal resources to achieve its organisational goals.

Developing people:

This case study examines ways in which Sodexho UK is developing its staff, particularly at managerial level, so that they are better placed to produce high levels of commercial performance (high sales, good profitability) as well as high quality service to customers.

Delivering business objectives - staff development

  1. Introduction
  2. Business strategy
  3. HR strategy
  4. Changing the culture at Sodhexo UK
  5. Conclusion

Protecting people:

This case study covers the role played by Trade Associations in the UK economy. It draws on examples from four contrasting industrial and service sectors: travel, financial services, electrical contracting and road haulage.

Recruitment and selection:

This case study emphasises the importance of training. In doing so it focuses upon the management trainee programme developed by Travis Perkins. This illustrates how its training scheme has been used to build a fast-growing business in a competitive business sector.

Promotion:

This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands.

Customer focus:

The study focuses on the development of a retail strategy based on identifying different customer needs and on devising ways of meeting these different needs.