Business Case Studies by Edition

- 8

Below is a list of case studies from Edition 8 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

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Business Case Studies: Edition 8


This case study examines how 3M UK has turned ideas throughcreative thinking into realistic, affordable solutions that peoplewant. This process in known as innovation, a mix of ingenuityand enterprise marking every stage of 3M’s 100 year history.

Aims and objectives:

This case study examines how one of the UK’s most important regions, the West Midlands, with a long history of industrial innovation is undergoing development and regeneration in order to meet with changes in demand and supply and to consolidate its position at the heart of the UK economy.

Financial risk:

This case study concentrates on longer-term funds. Through Investment Trusts, well-managed businesses have access to secure finance. Whilst those investing, whether individuals or groups, can have confidence in the management of their funds.

Strategic planning:

This case study looks at how Amway has developed a strategy for taking full advantage of the opportunities that the Internet offers for e-commerce within the UK and the rest of Europe. It also explains the relationship between Amway and Independent Business Owners and the benefits of direct selling.


This case study looks at the growth of a producers co-operative to become the largest dairy group in Europe and how rapid growth required a values-driven culture and identity. This has enabled Arla Foods to create leading brands across a range of markets.


This case study focuses on how Cadbury Trebor Bassett - the UK confectionery division of Cadbury Schweppes provides a positive role model and acts as a benchmark in how to exercise Corporate Community Involvement.

New technology:

This case study illustrates ways in which organisations like schools and businesses can become more efficient by integrating their Information & Communications Technology effort. Society also stands to gain; students who become familiar with good Information Management practice are better equipped to become effective members of the workforce of the future.


This case study illustrates the benefits of the Connexions Card to 16-19 year olds. It also focuses on how the Department for Education & Skills (DfES), a public service business, has joined forces with Capita, a private sector service business, to form a public private partnership (PPP).


This case study looks at the reasons why Coca-Cola supports 'the world game'. Coca-Cola focuses on the football fan rather than football itself, i.e. promoting the playing and watching of football rather than helping to fund professional clubs. Coca-Cola has a long-standing commitment to encourage young people to participate in team sports and live a healthy and active lifestyle.

Lean production:

This case study illustrates how Cummins uses an initiative, ‘Six Sigma’ for process improvement to significantly improve its business processes. Using statistical tools and data as a base for analysis, Six Sigma enables Cummins to improve its understanding of critical business and operational processes, generating major cost savings.

Market research:

This case study looks at how the England and Wales Cricket Board (ECB) recently undertook a substantial piece of market research. The ECB’s aim was to research how to increase audiences at cricket matches, stimulate interest in cricket in general and encourage more people to play the game.

External influences:

This case study focuses on the Yellow Bus concept and how First is introducing them to the UK. Launching the service in the UK has been made easier by the existing brand recognition and by the strong positive image nurtured through years of exposure in American films and TV series.

Introducing an established brand - bringing Yellow Bus to Britain

  1. Introduction
  2. First
  3. Why bring the Yellow Bus to the UK
  4. The service
  5. Piloting the scheme in the UK
  6. Conclusion

Types of organisation:

This case study examines the work of FTSE Group, one of the world’s best-known data providers. FTSE manages over 20,000 financial indices including its best known product: the FTSE 100. It also focuses on the new family of indices, FTSE4Good, a new standard for socially responsible investment.

Customer service:

This case study examines the development of the Gala Group’s Customer Service Strategy as a total business concept. It illustrates how developing and integrating a Customer Service Strategy across the business is helping Gala to position itself for further growth.

Market research:

This case study looks at an important part of market research. It illustrates how one of the UK’s leading bakery related retailers researches the market and uses the information it gains to influence its decisions about product development.

Government influence:

This case study focuses on the use of environmental taxes, and the important role played by HM Customs & Excise in administering these taxes in support of the UK government’s hopes and plans for environmental improvement.


This case study looks at the central role of the Inland Revenue in helping to ensure that governments are adequately funded. It also examines the work of the Inland Revenue as service-provider, enabler and regulator and the steps the Inland Revenue has taken to become more customer focused.


This case study considers the importance of branding and the value of an established brand name when a company such as HMV is looking to expand and to adapt its business in response to changing market conditions.


This case study illustrates how Kraft Foods' management accountants act as financial planning analysts to support the process of brand development. It highlights how Kraft's forward planning and supporting processes of investment/forecast analysis supports its core brands in a fast-changing market place.

Product launch:

This case study explains the reasons why Masterfoods had to re-position the Mars bar. It also focuses on how it used public relations to gain the positive support of new and existing customers when it re-launched the Mars bar in March 2002.

Types of organisation:

This case study examines the success and reasons of franchising and investigates the special three-way relationship that exists between franchisee, franchisor and the suppliers at McDonald’s Restaurants.


This case study examines how in 1999 MFI recognised the need to make key changes in order to develop a successful competitive strategy. In particular it focuses on how the organisation has managed its finances more effectively.

Strategic planning:

This case study examines the work undertaken by Morgan Stanley to ensure that it is making the best possible use of the opportunities offered by new technology and the benefits to itself and its customers resulting from its conspicuous success.

Supply chain:

This case study looks at the massive, complex worldwide operations that ensures that chocolate products are on the shelves of retail outlets 365 days a year. In reality, it represents a triumph for careful planning and meticulous organisation.

Consumer protection:

This case study looks at how the OFT helps to make markets work better for consumers through its roles of investigation, enforcement and communication. We can support the work of the OFT by becoming more discriminating and by seeking and demanding excellent products and high standards of service.


This case study looks at the work of Pittards, a British company that uses skilled buying and high-tech production methods to produce world class leathers for superbrands. It also focuses on the Japanese quality system - 20 Keys.

New technology:

This case study looks at how Polestar has responded to the opportunities presented by new digital technology. It has adopted CTP technology so as to provide its brand-leading customers with a competitive edge.

Marketing strategies:

This case study examines how Portakabin has developed new products in response to growth in its existing markets. In particular, it focuses on Portakabin WardSpace accommodation: an efficient way of meeting increasingly demanding and highly specific requirements of the healthcare industry.

Organising people:

This case study shows how Taylor Woodrow, is creating a benchmark for human resource development by matching its objectives with the needs of its employees. This places human resource development at the centre of the company’s culture.

Business and the environment:

This case study shows how Travis Perkins has built an EMS based on the International Standard ISO 14001 in order to reduce costs and make a major contribution to ‘sustainability’. Therefore, it intends to minimise its impact on the environment.

Managing change:

This case study looks at how trade unions still play a vital role in promoting fairness in the workplace and how they achieved big improvements in the lives of working women. It also looks at why they are trying to persuade young members that becoming a union member brings them enormous advantages in the workplace.


This case study focuses upon how United Airlines uses customers’ motivations for different types of services to segment the market and improve its competitiveness. By offering a range of customer-focused products and services, it has become an industry innovator.

Product life cycle:

This case study focuses on one of the UK’s leading savoury snacks, Phileas Fogg. This case study analyses how United Biscuits reinvented Phileas Fogg in an attempt to retain its innovative culture and individuality within a much larger group.


This case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in activities that provide a ‘buzz’ and a sense of adventure.

Market research:

This case study illustrates customer orientation by showing how Yorkshire Building Society has carried out detailed research into the financial requirements of young people with a view to offering them products that most meet their needs.