Business Case Studies by Edition

- 9

Below is a list of case studies from Edition 9 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

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Business Case Studies: Edition 9

SWOT:

As a result of carefully reading the Case Study, students should be able to
  • explain the difference between a product-led and a customer-led approach to business
  • explain the importance of ongoing market research for identifying customer requirements and thereby enabling an organisation to deliver consumer focused benefits
  • give examples of ways in which Abbey has simplified its communications with customers.

Ethics:

As a result of carefully reading the Case Study, students should be able to:
  • understand the nature and purpose of accounting
  • appreciate the role of professional accountants in managing information and using knowledge for decision-taking purposes
  • understand the contribution made by accounting standards and a code of ethics towards providing a true and fair view of business performance.

Place:

As a result of carefully reading the Case Study, students should be able to
  • identify key elements involved in setting up a commercial website
  • explain how using electronic media helps organisations to meet customer needs
  • understand how the Internet can be used to support customers.

Marketing mix:

As a result of carefully reading the Case Study, students should be able to:
  • understand the cultural change brought about at Argos to boost sales
  • be able to identify the 7 Ps of the extended marketing mix
  • understand the changes made to the marketing mix at Argos

Investment appraisal:

As a result of carefully reading the Case Study, students should be able to:
  • understand the importance of examining detailed data in making investment decisions
  • know how to set out choices involved in decision making
  • understand how a calculation involving an investment decision is made.

Segmentation:

As a result of carefully reading the Case Study, students should be able to:understand the importance of customer focus, innovation and brand development
  • explain the link between rationalisation and economies of scale
  • explain the meaning and value of market segmentation.

Quality:

As a result of carefully reading the Case Study, students should be able to:
  • understand why it is important to establish standards
  • explain the meaning of standard, standardization, quality and quality management
  • outline the role of standardization in ensuring the safety of users of products and services.

Stakeholders:

As a result of carefully reading the Case Study, students should be able to:
  • describe the moral principles underpinning the pursuit of sustainable development
  • describe some benefits of sustainability
  • identify factors that are important to stakeholders.

Ethics:

As a result of carefully reading the Case Study, students should be able to:
  • understand what is meant by ethical behaviour within business
  • explain the possible broad-ranging benefits of ethical behaviour
  • describe the ways in which Cadbury Schweppes behaves ethically towards its stakeholders.

Market research:

As a result of carefully reading the Case Study, students should be able to:
  • understand what is meant by a product range
  • know the meaning of marketing and its importance to an organisation
  • appreciate why market research should shape the product range.

External influences:

As a result of carefully reading the Case Study, students should be able to:
  • understand the nature of competitive markets
  • appreciate how the external environment should provide the basis for planning strategy
  • appreciate how sustainability creates opportunities for businesses.

Stakeholders:

As a result of carefully reading the Case Study, students should be able to:
  • explain what is meant by B2B (Business to Business) marketing
  • distinguish between internal and external customers
  • show how online connectivity confers competitive advantage in a fast moving industry.

Growth:

As a result of carefully reading the Case Study, students should be able to:
  • differentiate between Ansoff’s four growth strategies
  • show why market research was important to Dixons in choosing strategies
  • understand how a SLEPT analysis helps to inform strategic decision making.

Growth:

As a result of carefully reading the Case Study, students should be able to:
  • understand why businesses need ongoing investment in plant, people and products
  • identify three main ways of appraising/evaluating investment opportunities
  • describe ways in which Hazlewood Sandwiches has invested in its employees.

Communications:

As a result of carefully reading the Case Study, students should be able to:
  • distinguish between internal and external communications
  • understand what is meant by customer focus
  • explain how the Inland Revenue uses market research to inform its new way of working.

Marketing mix:

As a result of carefully reading the Case Study, students should be able to:
  • appreciate the need to make decisions that help to manage, maintain and develop the value of brands
  • appreciate the importance of market research processes and the questions that market researchers seek to answer
  • link processes of market research with a range of products that closely meet consumers’ needs.

Budgeting:

As a result of carefully reading the Case Study, students should be able to:
  • define the term budget and explain the purpose of budgeting
  • outline the importance of identifying major variances and taking remedial actions
  • list the advantages and disadvantages of budgeting.

External influences:

As a result of carefully reading the Case Study, students should be able to:
  • identify different activities undertaken by commercial property companies such as Land Securities
  • understand the meaning and benefits of urban regeneration
  • appreciate the importance of external influences on a firm’s activities.

Regeneration: meeting needs in a changing environment

  1. Company structure
  2. Focus on development side of the business
  3. Urban regeneration
  4. Conclusion

SWOT:

As a result of carefully reading the Case Study, students should be able to:
  • explain the basic SWOT components involved at the time of establishing the PDS
  • outline key strategic elements of the PDS launch: location, customer service, recruitment, IT, and quality.
  • distinguish between criminal law and civil law.

Roles and responsibilities:

As a result of carefully reading the Case Study, students should be able to:
  • understand why businesses need and value insurance cover
  • understand Lloyd’s role in insurance
  • understand the concept of a market.

Enterprise:

As a result of carefully reading the Case Study, students should be able to:
  • understand the concept of franchising
  • understand the advantages to the franchisee
  • understand the advantages to the franchisor.

Growth:

As a result of carefully reading the Case Study, students should be able to:
  • distinguish between short term and long term assets
  • understand the need for a strategy for growth
  • identify some indicators of financial success.

Production process:

As a result of carefully reading the Case Study, students should be able to:
  • know the basic economic problem and how it is solved
  • understand the factors of production and opportunity cost
  • describe what is meant by sustainability.

Quality:

As a result of carefully reading the Case Study, students should be able to:
  • explain why continuous flow methods are appropriate to car manufacturing
  • show how Total Quality Management (TQM) is a customer focused approach to production
  • describe examples of just-in-time manufacturing and Kaizen.

Customer focus:

As a result of carefully reading the Case Study, students should be able to:
  • understand the sources of consumer power
  • understand how the forces of demand and supply work to determine market prices
  • describe how the OFT uses its powers to promote fair competition.

Promotion:

As a result of carefully reading the Case Study, students should be able to:
  • understand what is meant by business to business activities
  • understand the difference between commodity and added value products/services
  • understand the link between mission, the market and strategy.

Strategy, competitive advantage and the promotional mix

  1. Mission and market
  2. Strategy
  3. The marketing mix
  4. Conclusion

Customer focus:

As a result of carefully reading the Case Study, students should be able to:
  • define the term competitive advantage
  • understand the importance of differentiation as a competitive strategy
  • distinguish between private and public sector customers.

Marketing mix:

As a result of carefully reading the Case Study, students should be able to:
  • identify how the business maintains sustained financial growth through acquisition and development of the existing business
  • understand how a customer service programme can help to improve performance and ensure long term financial stability
  • explain the key components of the marketing mix and how implementation of the mix will enhance customer satisfaction.

Protecting people:

As a result of carefully reading the Case Study, students should be able to:
  • explain the benefits for the employer and employee of working together harmoniously for the common good
  • outline the work of UNISON in protecting public sector workers’ rights
  • understand that union membership is a hard-won right that employees should exercise.

External influences:

As a result of carefully reading the Case Study, students should be able to:
  • appreciate the complexity of a typical organisation’s business environment
  • understand the importance of using marketing activities to match the competitive position of an organisation with the environment it serves
  • understand the various elements of a SLEPT analysis.

This case study looks at Vodafone's marketing mix and how it uses David Beckham to promote the brand.