Business Case Studies by Industry

- Automotive

Below is a list of Business Case Studies business case studies from companies within the Automotive sector of industry. Choose a case study from the lists alongside each company.

Business Case Studies automotive case studies

    Audi UK Logo

    Audi UK

    • Investing in people and in brands

      As a result of carefully reading the Case Study, students should be able to: identify the important contribution that human resources make to brand image, know the difference between training and development, understand the importance of motivation in career progression. Edition 10

    Autoglass Logo


    • Making life easier for the motorist

      This case study examines the way Autoglass developed strategies and day-to-day tactics in order to evaluate and monitor progress while advancing its established corporate objectives. Edition 5

    Automobile Association (AA) Logo

    Automobile Association (AA)

    • Enhancing customer service

      This case study focuses on the AA’s core business activity, namely providing a personal service to members at the roadside. It shows how the AA has built a range of value-added benefits to this core service, which has supported and enhanced its reputation and quality image. Edition 2

    Chevron Logo


    Ford Logo


    • Sponsorship as part of the marketing mix

      This case study helps students understand how effective sponsorship involves all 4Ps of the marketing mix. Edition 11

    • The role of an equal opportunities policy

      This case study focuses on equal opportunities at Ford Motor Company. Ford has been committed to the principles behind equal opportunities in employment and has been involved in many initiatives designed to improve equal opportunities within the workplace. Edition 3

    • Strategies for leadership

      This case study looks at Ford 2000's strategies for leadership which allowed Dagenham 2000 to develop its own plans to be a ‘centre of excellence’, within a world class manufacturer. Edition 2

    Infiniti Logo


    • Using sponsorship to increase brand awareness

      This case study illustrates how Infiniti formed its partnership with the Red Bull Racing F1 team to increase its global brand awareness, enter new markets and increase its market share in the luxury car market. Edition 18

    Jaguar Logo


    • Creating world class performance in a Jaguar assembly plant

      This case study examines ways in which Jaguar has transformed its new assembly plant at Halewood to guarantee World Class Performance in its production systems. Edition 7

    • Changing the culture at Jaguar

      This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to create new ways of working for the twenty-first century. Edition 6

    • Lean production

      This case study focuses on the way in which Jaguar, one of the world’s most prestigious car manufacturers, has employed lean manufacturing processes. Edition 5

    • Building the Jaguar S-Type

      This case study examines how Jaguar has reconstructed a factory at Castle Bromwich in Birmingham to build its new Jaguar S-Type. range. Edition 4

    Kia Motors Logo

    Kia Motors

    Leyland Trucks Logo

    Leyland Trucks

    MG Car Company Logo

    MG Car Company

    • The rebirth of the MGF

      This case study focuses upon the rebirth of a much-loved brand with a unique British heritage - the MG. Edition 2

    Michelin Logo


    • Respecting stakeholder values

      This case study helps students understand the difference between stakeholders and shareholders and how companies must respect their values. Edition 11

    • Business aims, objectives, and values

      As a result of carefully reading the Case Study, students should be able to: explain the relationship between aims, objectives, values, and plans, identify Michelin’s mission and its economic objectives, understand the importance of organisational values. Edition 10

    Nissan Logo


    • Planning for quality and productivity

      As a result of carefully reading the Case Study, students should be able to: explain why continuous flow methods are appropriate to car manufacturing, show how Total Quality Management (TQM) is a customer focused approach to production, describe examples of just-in-time manufacturing and Kaizen. Edition 9

    Skoda Logo


    • SWOT analysis in action

      The case study shows how Å koda UK transformed its brand image and built its competitive edge using SWOT analysis. Edition 13

    • The role of PR in changing perceptions

      This case study looks at how Skoda used PR to change consumer perceptions of the brand. Edition 4

    • Building brand equity

      This case study focuses on the turn-around in the fortunes of a well-known motor manufacturer - Skoda. It examines how Skoda has increased its brand equity through changing its image. Edition 3

    • The rebirth of Skoda

      This case study looks at the turn-round in the fortunes of Skoda which has come about through investment in new technology, management training, product development and effective marketing. Edition 2

About the automotive industry

The automotive industry is responsible for designing, manufacturing and selling motor vehicles. This includes cars, motorbikes, vans and specialist vehicles. The term automotive industry covers the vehicle up to the point of sale to the consumer. The industries huge revenue makes it one of the most important economic sectors. It is a global industry driven by the development of new technologies. As car markets in different countries reach maturity the need for a competitive advantage becomes increasingly important.

The UK automotive industry is mature with many key manufacturers. Kia is a relatively new entrant to the UK car industry and as such must differentiate its products from the competition to increase its market share. Kia uses a 7 year warranty as its unique selling point to create a competitive advantage.