Business Case Studies by Industry

- Fashion

Below is a list of Business Case Studies business case studies from companies within the Fashion sector of industry. Choose a case study from the lists alongside each company.

Business Case Studies fashion case studies Logo

    Ben Sherman Logo

    Ben Sherman

    C&A Logo


    • Creating value - brand management

      This case study focuses on the repositioning of C&A and how it has changed customer focus to become a value-driven retailer. Edition 5

    • Implementing Codes of Conduct

      This case study examines how C&A has created Codes of Conduct, not only for dealing with suppliers but also for the conduct of its own executives. These Codes of Conduct have been clearly researched to achieve a clear focus on specific ethical standards. Edition 4

    Diesel Logo


    Dr Martens Logo

    Dr Martens

    • Building a fashionable brand image

      This case study focuses on how Dr. Martens has built brand awareness through sponsorship links to music, fashion and theatre and outlines the promotional activities which support these areas. Edition 4

    • Re-engineering a business process

      This case study focuses on the major re-structuring of R Griggs Group Ltd's shoe making business. Its aim was to improve control over its operational and selling activities across the world. It shows that planning is an ongoing process of continuous improvement. Edition 3

    • Development of a brand through trade mark protection

      This case study looks at the need for some brands to use Trade Marks. Edition 2

    Levi's Logo


    • Reclaiming the identity of a brand

      This case study has shown how Levi’s has used effective brand management planning to reclaim the brand and to turn around the fortunes of the company. Edition 6

    Primark Logo


    • Beyond corporate social responsibility

      This case study looks at Primark’s involvement in the HERproject (Health Enables Returns) which is raising awareness and delivering healthcare education to female workers in supplier countries. Edition 20

    • Engaging with stakeholders

      This case study looks at how Primark engages with some of its key external stakeholders. Edition 16

    • Providing consumers with ethically sourced garments

      This case study shows how Primark sources the clothes it sells in its shops in an ethical and fair way, often at added cost to itself. Edition 15

    Tencel Logo


    • Developing a product

      This case study focuses upon the translation of an idea into a highly marketable product. Edition 3

About the fashion industry

The fashion industry is responsible for designing and manufacturing clothing. Fashion is a term used to describe clothing, footwear or accessories which are currently popular. Primarily the fashion industry is made up of the production of the raw materials, the design of fashion products, manufacturing of goods and then the sale of goods including advertising. Advancements in technology have played a crucial part in the development of the fashion industry. Clothing is now produced in large quantities using specialist machinery.

The fashion industry is becoming increasingly globalised, many large retailers now use suppliers from all over the world. Fashion items are often produced in countries like China and India where materials and labour costs are lower. For example, Primark work with a variety of manufacturers from around the world to provide consumers with what they want.