Business Case Studies by Industry

- Manufacturing

Below is a list of Business Case Studies business case studies from companies within the Manufacturing sector of industry. Choose a case study from the lists alongside each company.

Business Case Studies manufacturing case studies

    3M United Kingdom Logo

    3M United Kingdom

    • Growth through ingenuity and enterprise

      This case study examines how 3M UK has turned ideas throughcreative thinking into realistic, affordable solutions that peoplewant. This process in known as innovation, a mix of ingenuityand enterprise marking every stage of 3M’s 100 year history. Edition 8

    Avery Logo


    Beiersdorf Logo


    BIC Logo


    • Linking promotional activity to the product life cycle

      As a result of carefully reading the Case Study, students should be able to: explain how and why companies extend their product range, show how promotional activity links to stages in the product life cycle, explain how BIC has sought to add value to its products. Edition 10

    • Honour the past ... invent the future

      As a result of carefully reading the Case Study, students should be able to: understand the importance of customer focus, innovation and brand developmentexplain the link between rationalisation and economies of scale, explain the meaning and value of market segmentation. Edition 9

    Cargill Logo


    • The role of a multi-national in developing markets

      This case study shows how a multi-national corporation, Cargill, enables people throughout the world to enjoy a variety of food products and other commodities, which have often passed along distribution channels covering thousands of miles. The study also focuses on the way in which Cargill has encouraged emerging markets in Africa to develop since 1981. Edition 3

    Coats Viyella Logo

    Coats Viyella

    Corus Logo


    • Overcoming barriers to change

      This case study focuses on how Corus Strip Products UK has overcome barriers to change in order to secure a more prosperous future for the business. Edition 15

    • Product development through continuous improvement

      This case study focuses on how Corus used its knowledge and experience of continuous improvement (CI) to win new business. Edition 14

    • Continuous improvement as a business strategy

      This case study focuses on the process of Continuous Improvement (CI) at the CCI steel plate manufacturing mill at Scunthorpe. It will show how Corus is finding new ways of achieving its objectives from existing resources. Edition 13

    • Sustainable business at Corus

      This case study outlines how Corus contributes to sustainable development and good business practice through its steel recycling initiatives. Edition 12

    • Continuous Improvement - The Corus Way

      This case study helps students understand how companies train, develop and communicate with staff to delivery continuous improvement. Edition 11

    • Bringing an innovative product to market: Assure®

      As a result of carefully reading the Case Study, students should be able to: explain the innovative nature of Assure by Corus, outline the significance of testing in a research and development process, apply the Ansoff Matrix to Corus Colors development strategy. Edition 10

    • Competitive advantage through sustainable product development in construction

      As a result of carefully reading the Case Study, students should be able to: understand the nature of competitive markets, appreciate how the external environment should provide the basis for planning strategy, appreciate how sustainability creates opportunities for businesses. Edition 9

    • The importance of building a strong brand image

      This case study shows how Corus has set about building a consistent, respected brand identity that can be quickly recognised, with a view to giving the company a worldwide competitive advantage. Edition 7

    • Developing a stronger customer focus

      This case study looks at how Corus, one of the world’s leading steel companies, has developed a market focused approach. Edition 6

    Dalgety Logo


    • Creating a European branded business

      This case study shows how and why Spillers Petfoods acquired Quaker European Petfoods for £465m in April 1995 to create Europe’s second largest petfood manufacturer. Edition 2

    Gillette Logo


    • Developing new products

      As a result of carefully reading the Case Study, students should be able to: outline key stages in new product development, differentiate between qualitative and quantitative market research, explain the significance of market segments. Edition 10

    Glynwed Logo


    • Strategically repositioning a business

      This case study analyses how and why Glynwed's strategy of divestment and acquisition has enabled it to obtain a market leadership position in two key markets. Edition 6

    Jefferson Smurfit Group Logo

    Jefferson Smurfit Group

    • Focused, global and integrated

      This case study examines the three central strategies of the Smurfit story - focused growth, global scope, and integrated development. Edition 4

    • The making of a box

      This case study examines the means by which the Jefferson Smurfit Group’s basic product – the box – is designed and manufactured, considering the ways in which value is added at each step of the process, and how, with the central importance of recycling, the Group’s businesses are conducted in an environmentally responsible manner. Edition 3

    Jeyes Logo


    • Using advertising to connect with consumers

      This case study concentrates on one of those brands, Bloo, in the UK market and shows how Jeyes has been successful in giving it new life. Edition 7

    • Creating and launching a new product range

      This case study focuses on Jeyes, a household name which creates a series of attributes, beliefs and values in the minds of consumers. It examines the value of the Jeyes name and shows how the business has been revitalised through the process of 'brand stretching' and new brand initiatives. Edition 3

    Kellogg's Logo


    • The Importance of Effective Communication in a Competitive Market
    • Balancing the marketing mix through creative and innovative strategies

      This marketing case study demonstrates the importance and application of the marketing mix. Edition 19

    • Stakeholder engagement

      This case study demonstrates how Kellogg’s business strategy is stakeholder-focused. The company’s decisions and actions are all made with the best interest of its stakeholders at the heart. Edition 18

    • Devising a communications plan

      This case study examines how Kellogg’s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign. This was in support of its ‘Help give a child a breakfast’ campaign launched in October 2011. Edition 17

    • Building a better workplace through motivation

      This case study focuses on how Kellogg's motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’. Edition 16

    • New products from market research

      This case study focuses on the importance of market research during the development and launch of Crunchy Nut Bites, a more recent extension to the Crunchy Nut brand. Edition 15

    • Supply chain from manufacturing to shelf

      This case study shows how Kellogg's fulfils this mission in the later parts of the supply chain from manufacturing to shelf. Edition 14

    • Extending the product life cycle

      This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to growth in its market. Edition 13

    • Using aims and objectives to create a business strategy

      This case study shows how the use of SMART objectives is an essential part of creating a successful business strategy. Edition 12

    • Using promotion to boost sales and brand value

      This case study helps students understand how companies promote above and below the line. Edition 11

    • Building a brand in order to sustain its life cycle

      As a result of carefully reading the Case Study, students should be able to: know what is meant by a product life cycle, understand research is needed to identify the best way of injecting new life into brands/products, explain the key components of a SWOT analysis. Edition 10

    • Using new product development to grow a brand

      As a result of carefully reading the Case Study, students should be able to: appreciate the need to make decisions that help to manage, maintain and develop the value of brands, appreciate the importance of market research processes and the questions that market researchers seek to answer, link processes of market research with a range of products that closely meet consumers’ needs. Edition 9

    • Revitalising a valued character

      Frosties is one of Kellogg's core products. With Frosties comes Tony the Tiger. This case study focuses on how and why Kellogg's recently decided to revitalise Tony. Edition 7

    • Re-branding a Corporate Image

      This case study looks at the Kellogg's brands and considers both the branding of the corporate image and the individual products. How have they developed and how are they maintained? Edition 6

    Morgan Crucible Logo

    Morgan Crucible

    • Thinking global - acting local

      This case study epitomises the transformation of a business over a relatively short period of time, to become a world niche market leader in materials technology. Edition 2

    NIVEA  Logo


    • Developing a marketing plan

      The study focuses on how a company can respond to changes in consumer expectations, external influences and business aims to achieve those objectives. Edition 14

    • The use of the marketing mix in product launch

      This case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market. Edition 13

    • Segmentation

      This case study helps students understand how companies segment the market to meet consumers' needs. Edition 11

    Rexam Logo


    • Building a single brand

      This case study shows how Rexam is working to build its brand. Edition 7

    • The new world of Rexam

      This case study shows how one of the world’s major consumer packaging companies, Rexam, is seeking to build its brand. Edition 6

    SmithKline Beecham Logo

    SmithKline Beecham

    • Re-generating a mature market

      This case highlights the way in which SmithKline Beecham relaunched their Dr.Best toothbrush to radically alter perceptions and buying patterns in the German toothbrush market. Edition 2

About the manufacturing industry

Manufacturing is the process of adding value to raw materials by turning them into products. Manufacturing is an important part of the UK economy. It accounts for 12.8% of UK gross domestic product (GDP) and 55% of total exports.

This sector has been declining in the UK for some years. A major challenge is from emerging economies, such as China and India, which are able to produce goods more cheaply. The global economic slowdown and rising energy and materials costs have also affected manufacturers. However, UK manufacturing has established strengths in aerospace, pharmaceuticals, chemicals and electronics and over recent years, British manufacturing has become increasingly hi-tech.

No single industry dominates UK manufacturing output, as it encompasses a wide range of industries. Key manufacturing industries include:

  • Aerospace - maintenance, repair and overhaul of aircraft and spacecraft (e.g. British Aerospace, Rolls-Royce)
  • Automotive - manufacture of bodies (coachwork) and accessories for motor vehicles, engines, components and trailers (e.g. Kia, Skoda, Jaguar/Land Rover)
  • Chemicals - manufacture of pharmaceuticals, paints, toiletries, varnishes, plastics, synthetic rubber and industrial gases (e.g. British Oxygen, Akso Nobel)
  • Clothing and footwear - production of leather and textiles for the design and manufacture of clothes and footwear
  • Electrical equipment - including office and computer equipment, TV and radio (e.g. Dyson, DSG International)
  • Electronics - creation, design, production and sale of electronic systems, components and equipment (e.g. Siemens, Sony, Philips, Marconi)
  • Food and drink - including bakery, meat and poultry (e.g. Kellogg's, Bernard Matthews, Heinz, Coca-Cola, Nestlé)
  • Metals and engineered metal products - (e.g. Tata Steel)