Business Case Studies by Industry

- Pharmaceutical

Below is a list of Business Case Studies business case studies from companies within the Pharmaceutical sector of industry. Choose a case study from the lists alongside each company.

Business Case Studies pharmaceutical case studies

    AstraZeneca Logo

    AstraZeneca

    • Leading innovation in world healthcare

      This case study examines the benefits of the merger between Astra AB and Zeneca Group and the challenges of marketing pharmaceutical products in a global market. Edition 6

    Roche Logo

    Roche

    • Developing a communications strategy

      This case study examines the way that Roche developed an integrated Corporate Publicity Programme to improve communications both externally and internally. Edition 6