Business Case Studies by Industry

- Retail

Below is a list of Business Case Studies business case studies from companies within the Retail sector of industry. Choose a case study from the lists alongside each company.

Business Case Studies retail case studies

    Aldi Logo


    Amway Logo


    • The role of stakeholders

      This case study explores the relationship between Amway and its stakeholders. Edition 13

    • Corporate Social Responsibility

      This case study describes how the work Amway does with UNICEF supports its Corporate Social Responsibility strategy. Edition 12

    • Creating a corporate social responsibility strategy

      This case study helps students understand strategies for meeting stakeholders' needs. Edition 11

    • Meeting global responsibilities by caring for communities

      As a result of carefully reading the Case Study, Students should be able to: know the meaning of Corporate Social Responsibility (CSR), give examples of CSR activities, understand the importance to business of being involved with communities on a local and global scale. Edition 10

    • Meeting customers' needs through the Internet

      As a result of carefully reading the Case Study, students should be able toidentify key elements involved in setting up a commercial website, explain how using electronic media helps organisations to meet customer needs, understand how the Internet can be used to support customers. Edition 9

    • Combining an offline and online business

      This case study looks at how Amway has developed a strategy for taking full advantage of the opportunities that the Internet offers for e-commerce within the UK and the rest of Europe. It also explains the relationship between Amway and Independent Business Owners and the benefits of direct selling. Edition 8

    • Developing competitive marketing strategies

      This case study illustrates how Amway, after analysing its business operations and performance, moved its business forward by choosing an appropriate marketing strategy. Edition 7

    • Focusing a brand product range

      This case study looks at how Amway has invested in research and development to create one of its most successful lines - hair care products. Edition 6

    • Maintaining The Competitiveness Of A Global Brand

      This case study examines this growth which has helped Amway to become one of the industry's market-leaders influenced by changing lifestyles, demographics and economic recession. Edition 5

    • Successful products - successful solutions

      This case study focuses on the launch of a new cleaning product by Amway. It considers some of the processes which are essential to the successful launch of a product, such as the marketing strategy for the product, the product's positioning, the launch strategy and post-launch analysis. Edition 4

    • Using communications to develop business opportunities

      This case study focuses on how Amway uses a range of communication methods and processes to help individual distributors develop their own business opportunities. Edition 3

    • Reaching customers through direct selling

      This case study focuses on Amway and the success it has achieved using the oldest form of distribution - direct selling. Edition 2

    Arcadia Logo


    Argos Logo


    • Identifying customers and meeting their needs

      As a result of carefully reading the Case Study, students should be able to: understand the importance of a mission statement, and know that Argos’ mission statement focuses on giving customers value for money by providing them with a convenient shopping experience, explain why segmentation helps an organisation to identify and meet the needs of customers and understand how frequency of visitors to an Argos store or site is a good way of segmenting customers, know what is meant by a growth strategy and give a brief explanation of how Argos is seeking to grow. Edition 10

    • Re-focussing a company's culture and marketing mix

      As a result of carefully reading the Case Study, students should be able to: understand the cultural change brought about at Argos to boost sales, be able to identify the 7 Ps of the extended marketing mix, understand the changes made to the marketing mix at Argos, Edition 9

    Asda Logo


    • Effective recruitment and selection

      This case study demonstrates how Asda’s recruitment and selection processes, teamed with effective leadership and its colleague engagement strategies, are helping the company to achieve its mission. Edition 18

    • Meeting business needs through training and development

      This case study focuses on how ASDA's training and development programmes enable its General Store Managers (GSMs) to develop the skills and experience they need to become the Regional Operations Managers (ROMs) and senior leaders of the future. Edition 16

    • Meeting stakeholder needs through community involvement

      This case study helps students understand how companies meet their stakeholders needs through community involvement. Edition 11

    Body Shop Logo

    Body Shop

    • The Body Shop approach to stakeholder auditing

      This case study focuses on how The Body Shop assesses its own business performance whilst taking into account its different stakeholder groups and their various aims and objectives. Edition 3

    Burton Group Logo

    Burton Group

    • Fastflow to fashion

      This case study focuses on the Burton Group’s strategic project to reconfigure its supply chain. The initiative was launched in 1994 and is called Fastflow. Edition 3

    Co-operative Food Group Logo

    Co-operative Food Group

    • Ethically serving stakeholders

      This case study shows how The Co-operative Group's values contribute to improving the diet and health of the UK. Edition 14

    Dixons Group Logo

    Dixons Group

    • On-line shopping

      This case study looks at why Dixons turned to the Internet, and why for them it is proving a success. Edition 7

    • Going for growth

      This case study looks at the Group’s approach to growth, first in the context of the UK domestic market and then in relation to its recent moves into Ireland and continental Europe. Edition 6

    • Revolution in retailing

      This case study focuses on how Dixons Group has built its existing brands and created new brands to strengthen its market position. Edition 5

    • Organisational change

      This case study focuses upon how the Dixons Group developed a business strategy which enabled it to achieve its corporate aim ‘to be number one in the electrical and electronic market-place’. Edition 4

    Great Mills Logo

    Great Mills

    • Recruitment as a business process

      This case study focuses upon the commitment of Great Mills, a leading DIY retailer, to the recruitment and development of its employees. Edition 2

    Harrods Logo


    HMV UK Logo

    HMV UK

    • Building on a brand

      This case study considers the importance of branding and the value of an established brand name when a company such as HMV is looking to expand and to adapt its business in response to changing market conditions. Edition 8

    Homebase Logo


    • The importance of customer service

      As a result of carefully reading the Case Study, students should be able to: explain what is meant by organisational ‘culture’ and illustrate what is meant by a customer focused culture through using examples of how Homebase employees operate, understand and explain the term ‘strategy’ and show how the review cycle of ‘review’, ‘plan’ and ‘do’ enables Homebase to put its strategic plan into practice, know why customer research is important in helping an organisation to understand the wants and needs of its customers. Edition 10

    IKEA Logo


    JD Sports Logo

    JD Sports

    • Balancing the product portfolio to satisfy customer demand

      This case study shows how JD balances its product portfolio to continually sell products that customers want to buy at prices they are prepared to pay. Edition 18

    • Using market research to support decision making

      This case study focuses on how JD (part of JD Sports Fashion PLC), the UK’s leading retailer of fashionable sports and leisure wear, uses market research to support and develop its business. Edition 17

    • Creating a winning marketing mix

      This case study describes how JD (part of the JD Sports Fashion PLC Group of companies), a large and well-known retailer, manages the balance of its marketing mix around its consumers' needs in order to achieve business growth. Edition 16

    Jessops Logo


    Kingfisher Logo


    Marks and Spencer Logo

    Marks and Spencer

    • The role of training and development in career progression

      This case study shows how training and development support new business strategies and company values and help a company to cope with change. Edition 12

    • Financial management in a retail setting

      This case study examines the role of the Financial Manager at Marks & Spencer. Edition 6

    • Building a business in Europe

      This case study focuses on one of Marks & Spencer’s current business objectives - to accelerate the growth of its international business. It examines how Marks & Spencer has increased the momentum of its European expansion and focuses on the opening of the first store in Germany. Edition 5

    • Using supplier relationships to serve customers better

      This case study focuses on how relationships with the supply base enables Marks & Spencer to serve customers better. Edition 4

    • Training and development for cultural diversity

      This case study looks at how Marks & Spencers recruits high-quality graduates from other countries. Having appointed such graduates, the organisation must then cater for the cultural differences in order to provide them with scope for progression which meets their personal requirements. Edition 3

    • Marketing solutions via technology

      This case study focuses upon one aspect of the physical distribution activities ‘behind the scenes’ at Marks & Spencer. Physical distribution involves all the essential activities required to make products available for customers and is a fundamental dimension of customer service. Edition 2

    • Managing a store relocation project

      This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. Edition 1

    MFI Furniture Group Logo

    MFI Furniture Group

    • Growth through well-planned investment

      As a result of carefully reading the Case Study, students should be able to: distinguish between short term and long term assets, understand the need for a strategy for growth, identify some indicators of financial success. Edition 9

    • Generating cash for growth

      This case study examines how in 1999 MFI recognised the need to make key changes in order to develop a successful competitive strategy. In particular it focuses on how the organisation has managed its finances more effectively. Edition 8

    • Health & Safety in the modern workplace

      This case study examines MFI's commitment to Health and Safety and shows how, in recent years, the company has successfully developed new approaches to auditing and measuring Health & Safety performance standards in individual stores. Edition 4

    • Developing a customer focused sales strategy

      This case study focuses on MFI's Sales Division Strategy launched in 1993. This strategy is based on the simple realisation that the future success of MFI's business depended on MFI's ability to meet and exceed customer expectations profitably. Edition 2

    • "If it doesn't benefit the customer - We don't do it"
    Morrisons Logo


    Pittards Logo


    • Supporting superbrands: the role of high-tech suppliers

      This case study looks at the work of Pittards, a British company that uses skilled buying and high-tech production methods to produce world class leathers for superbrands. It also focuses on the Japanese quality system - 20 Keys. Edition 8

    Safeway Logo


    • Making shopping easier

      This case study shows how Safeway formulated a strategy that refocused its 'customer offering' to appeal to families, particularly those with young children. Edition 3

    Specsavers Logo


    • Job roles at Specsavers

      The case study shows how different job roles are structured within the organisation and how they support Specsavers' business. Edition 15

    Tesco Logo


    • Vision, values and business strategies

      This case study examines Tesco strategies, the reasons behind each component and how vision, aims and cultural value interrelate to make the strategies successful. Edition 18

    • Using diversity and inclusion to provide better service

      This case study looks at how Tesco benefits by focusing on diversity and inclusion in its employment strategies. Edition 17

    • Developing appropriate leadership styles

      This case study will show how Tesco's leadership framework is fundamental to developing the qualities of leadership needed at every level in the business. Edition 16

    • Motivational theory in practice at Tesco

      This case study looks at how Tesco motivates its employees by increasing their knowledge, skills and job satisfaction through training and development and providing relevant and timely reward and recognition. Edition 15

    • How training and development supports business growth

      This case study looks at how Tesco provides training and development opportunities for its employees. Edition 14

    • Recruitment and selection

      This case study looks at how Tesco ensures it has the right number of people in the right jobs and at its structured process for recruitment and selection. Edition 13

    • The healthy eating brand

      This case study focuses on how Tesco has identified and anticipated changes in lifestyles in this country and how these impact on new requirements for healthy eating. It shows how Tesco has developed a highly successful 'Healthy Eating' brand. Edition 2

    Waitrose Logo


    • Partnership in action

      This case study highlights the importance of developing the value chain and ensuring the highest possible quality standards. It also demonstrates the way in which a market conscious organisation can lead the field by identifying the type of premium products which increasingly sophisticated consumers are requiring today. Edition 2

    Waterstones Logo


    Wilkinson Logo


    • Marketing strategy for growth

      This case study focuses on how Wilkinson created and implemented a marketing strategy to grow the business, using the findings of its market research. Edition 13

About the retail industry

The retail industry is a wide-ranging sector with businesses of many different types involved. It is a dynamic and highly competitive industry, needing to respond to customers' demands - all retail businesses are driven by sales and profit. More than third of retail spending is done through shops. However it is becoming increasingly popular for UK customers to buy their products online.

The retail sector is the UK's largest private sector employer with a small number of large retailers who employ 65% of all people working in retail and have 69% of all the annual turnover of retail businesses. The retail sector includes companies as diverse as major supermarkets such as ASDA, Tesco, Morrisons and Aldi, high street names such as Marks & Spencer and IKEA, to specialist shops such as Jessops (photographic).