Business Case Studies by Industry

- Travel & transport

Below is a list of Business Case Studies business case studies from companies within the Travel & transport sector of industry. Choose a case study from the lists alongside each company.

Business Case Studies travel & transport case studies

    ADtranz Logo


    • A classic solution

      This case study focuses on a transportation joint venture between Adtranz, a manufacturer of railway vehicles and equipment, and Angel Train Contracts, a rolling stock leasing company. Edition 4

    • Creating a new transport system

      This case study outlines the way in which Adtranz has created the tram of the future, the EUROTRAM, for Strasbourg - the European city lying at the hub of the European Union. Edition 3

    Alstom Logo


    Australia Logo


    • Targeting a market segment

      This case study focuses upon the strategies used by the Australian Tourist Commission to win over segments of tourism and travel business. In particular, it looks at how the ATC has developed a strategy for attracting young travellers to Australia. Edition 7

    Eurostar Logo


    • Calculating and managing risk

      This case study examines how Eurostar proactively manages risk through its business continuity programmes. Edition 16

    First Group Logo

    First Group

    • Investing in safety

      This case study shows how FirstGroup, the worlds leading transport company, has developed a safety culture. Edition 14

    • Managing external influences

      This case study looks at how PESTEL analysis helps a business to identify which factors in its business environment may be threats or opportunities and to plan for them. Edition 13

    • Introducing an established brand - bringing Yellow Bus to Britain

      This case study focuses on the Yellow Bus concept and how First is introducing them to the UK. Launching the service in the UK has been made easier by the existing brand recognition and by the strong positive image nurtured through years of exposure in American films and TV series. Edition 8

    Go-Ahead Logo


    Great North Eastern Railway Logo

    Great North Eastern Railway

    • Creating an ultimate travel experience

      This case study looks at the way in which an organisation can make a fundamental change in the way it approaches its business and the processes necessary to translate the ideas on paper into the realities of day-to-day business practice. Edition 4

    National Express Logo

    National Express

    Network Rail Logo

    Network Rail

    Railtrack Logo


    • A business case for investing in rail

      This case study sets out the factors Railtrack needed to consider when creating the business case for investing in the railway service. Edition 4

    • Change since privatisation

      This case study examines the effects of privatisation on the core organisation in the UK railway industry - Railtrack. Edition 3

    • Assessing a major infrastructure project

      This case study focuses on a recent appraisal of a key infrastructure project involving the West Coast Main Line and examines how such a development could significantly change the competitive position of the railway industry. Edition 3

    Singapore Airlines Logo

    Singapore Airlines

    • People in organisations

      This case study shows how one large company, Singapore Airlines, organises itself to make the most effective use of its resources, particularly its human and fiscal resources to achieve its organisational goals. Edition 7

    • Developing a competitive edge

      This case study highlights how SIA is achieving an advantage in the competitive airline industry. Edition 6

    United Airlines Logo

    United Airlines

    • Responding to a changing external business environment

      As a result of carefully reading the Case Study, students should be able to: appreciate the complexity of a typical organisation’s business environment, understand the importance of using marketing activities to match the competitive position of an organisation with the environment it serves, understand the various elements of a SLEPT analysis. Edition 9

    • Using global segmentation to grow a business

      This case study focuses upon how United Airlines uses customers’ motivations for different types of services to segment the market and improve its competitiveness. By offering a range of customer-focused products and services, it has become an industry innovator. Edition 8

    Virgin Atlantic Logo

    Virgin Atlantic

    • Building an airline through brand values

      This case study focuses on how Virgin Atlantic, a comparatively young international airline, has, over a relatively short period, developed a series of brand values which have enabled it to reflect these improvements in service provision. Edition 3

    Virgin Trains Logo

    Virgin Trains

About the travel & transport industry

Travel and transport is a sector that plays a major role in the global economy. The sector's activities include national public transport and goods freight, as well as meeting the demands for leisure travel by land, sea and air. The UK passenger transport industry is huge and comprises a small number of large employers together with many SMEs, sole traders and self-employed operators.

There are approximately 126,000 people working in aviation, 159,000 in rail and 10,000 in transport planning. Key examples of companies involved in this sector include British Airways, Virgin Trains, FirstGroup and Enterprise Rent-A-Car.There is currently significant investment into the transport infrastructure in the UK leading into the 2012 Olympics. Projects include tram and light rail schemes, integrated public transport hubs, cycle routes and much more.


Tourism and its related industries in the UK cover businesses involved in holidays, leisure pursuits or events. These generate around £19 billion annually in foreign revenue for the UK. Around 1.4 million jobs relate directly to tourism activity in the UK, accounting for 5% of total UK employment.

Tourism is an unpredictable industry. Events such as economic recession, natural disasters, industrial action or even the weather may all have an effect on, for example, where and how people spend their holidays. In the UK, the Tourist Information Centres around the country play a major part in promoting and marketing tourism to visitors national and international. Key players in this industry include major travel agents and tour operators, such Thomas Cook, as well as low-cost airlines like Jet2, EasyJet, Monarch and Ryanair.


The aerospace industry is responsible for researching, designing, manufacturing and operating vehicles that move through the Earth's atmosphere and surrounding space. The aerospace industry includes both public and private industries, countries such as the USA have government funded programmes such as NASA.

The aerospace industry is very diverse and is made up a variety of sectors including commercial, industrial and military. The UK's aerospace industry is one of the largest in the world. Companies such as BAE Systems, the world's second largest defence contractor, have a huge presence in the UK's aerospace industry.