People case studies
Edition 18: This case study will demonstrate how Enterprise Rent-A-Car uses a variety of communication strategies to create brand awareness amongst key stakeholders and ensure operational excellence.
Edition 17: This case study examines how Kellogg’s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign. This was in support of its ‘Help give a child a breakfast’ campaign launched in October 2011.
Edition 16: This case study explores how Bernard Matthews has addressed the challenges of communicating with its customers and other important stakeholders.
Edition 14: This case study shows how building societies communicate with their own members on many different levels.
Edition 12: This case study looks at how ethical Business Principles can overcome the challenges of communicating effectively with employees and external stakeholders.
Edition 12: This case study helps students understand communication processes and the benefits for an organisation of effective communication.
Edition 9: As a result of carefully reading the Case Study, students should be able to: distinguish between internal and external communications, understand what is meant by customer focus, explain how the Inland Revenue uses market research to inform its new way of working.
Edition 8: This case study looks at the reasons why Coca-Cola supports 'the world game'. Coca-Cola focuses on the football fan rather than football itself, i.e. promoting the playing and watching of football rather than helping to fund professional clubs. Coca-Cola has a long-standing commitment to encourage young people to participate in team sports and live a healthy and active lifestyle.
Edition 6: This case study examines the way that Roche developed an integrated Corporate Publicity Programme to improve communications both externally and internally.
Edition 3: This case study focuses on how Amway uses a range of communication methods and processes to help individual distributors develop their own business opportunities.
Edition 3: This case study demonstrates how effective communications are vital to any business or organisation.
Edition 3: This case study focuses on the Halifax’s decision to invest in a business television (BTV) system.
Edition 2: This case study focuses on the issue of communications. It describes a range of ways in which organisations communicate with its workforce.
Edition 18: This case study looks at the methods adopted by Harrods’ Human Resources department to increase employee engagement.
Edition 17: This case study show how Harrods develops its employees so they can achieve a rewarding career in retail.
Edition 17: This case study looks in more detail at SFIL’s apprenticeship programme. It draws on the experiences of three current apprentices: Dan, Kurt and Rebecca. It also considers the broader training challenge for a modern engineering business such as SFIL.
Edition 17: This case study will demonstrate how Aldi’s training and development programmes help ensure its employees have the skills and competencies that the business requires both now and in the future.
Edition 17: This case study examines the role of people in improving the rail network and the British economy.
Edition 16: This case study focuses on how ASDA's training and development programmes enable its General Store Managers (GSMs) to develop the skills and experience they need to become the Regional Operations Managers (ROMs) and senior leaders of the future.
Edition 15: This case study shows how NDA has put in place a training and development strategy to ensure it has the best people to help deliver its mission.
Edition 14: The case study will show how training and development is central to the work of the Forestry Commission and how it benefits the career development of its people.
Edition 14: This case study looks at how Tesco provides training and development opportunities for its employees.
Edition 13: This case study shows how Siemens manages its ongoing need for skills and the contribution that training and development makes to its business growth.
Edition 12: This case study shows how training and development support new business strategies and company values and help a company to cope with change.
Edition 12: This case study outlines how training and development ensures employees have appropriate skills to meet the current and future needs of the organisation.
Edition 10: As a result of carefully reading the Case Study, students should be able to: identify the important contribution that human resources make to brand image, know the difference between training and development, understand the importance of motivation in career progression.
Edition 10: As a result of carefully reading the Case Study, students should be able to: understand how being dynamic and innovative helps Polestar to keep ahead of the competition, explain the importance of maintaining a skilled workforce, describe how appropriate training can motivate staff.
Edition 7: This case study examines ways in which Sodexho UK is developing its staff, particularly at managerial level, so that they are better placed to produce high levels of commercial performance (high sales, good profitability) as well as high quality service to customers.
Edition 3: This case study focuses on methods used by a leading UK company to move decision making ‘down the line.’ It examines how British Steel Strip Products, Integrated Works at Llanwern, engaged in a training programme based on empowerment, resulting in the company winning the National Training Award in 1995.
Edition 3: This case study has shown how The Equitable Life Assurance Society has adapted positively to the changing world of work. Through its training, development and recruitment schemes, the Society is building a more knowledgeable and competent workforce for the future.
Edition 3: This case study looks at how Marks & Spencers recruits high-quality graduates from other countries. Having appointed such graduates, the organisation must then cater for the cultural differences in order to provide them with scope for progression which meets their personal requirements.
Edition 2: This case study focuses on the way in which ICI, one of the UK’s best known companies, has maximised the potential of its people in recent times.
Edition 2: This case study focuses upon the commitment of Great Mills, a leading DIY retailer, to the recruitment and development of its employees.
Edition 2: This case study focuses on how training and development at an organisational level, was used by Northern Rock during this process of change to equip the Society for the many challenges of the 21st century.
Edition 17: This case study looks at how Tesco benefits by focusing on diversity and inclusion in its employment strategies.
Edition 16: This case study demonstrates how Tarmac is benefiting from developing a diverse workforce.
Edition 14: The case study shows that developing good positive working practices that deal with disability benefits both employers and employees.
Edition 12: This case study describes how Lloyds TSB uses a sexual orientation strategy as part of its diversity programme to deliver improved business benefits.
Edition 6: This case study focuses upon the Diversity Initiative developed by Cummins. In doing so, it shows how the initiative has enabled the company to create an inclusive culture beyond equal opportunities legislation.
Edition 3: This case study focuses on equal opportunities at Ford Motor Company. Ford has been committed to the principles behind equal opportunities in employment and has been involved in many initiatives designed to improve equal opportunities within the workplace.
Edition 17: This case study illustrates how CMI supports the development of effective managers.
Edition 15: This case study focuses on how Corus Strip Products UK has overcome barriers to change in order to secure a more prosperous future for the business.
Edition 8: This case study looks at how trade unions still play a vital role in promoting fairness in the workplace and how they achieved big improvements in the lives of working women. It also looks at why they are trying to persuade young members that becoming a union member brings them enormous advantages in the workplace.
Edition 2: This case study focuses on the AA’s core business activity, namely providing a personal service to members at the roadside. It shows how the AA has built a range of value-added benefits to this core service, which has supported and enhanced its reputation and quality image.
Edition 2: This case study focuses on changes which took place in Blue Circle Cement’s Cauldon Works in Staffordshire.
Edition 2: This study focuses on the way in which Philips has transformed its organisation and culture in order to flourish in the modern competitive world.
Edition 18: This case study shows how Virgin Media understands the impact motivated and engaged employees have on its business’ performance.
Edition 16: This case study focuses on how Kellogg's motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’.
Edition 16: This case study will analyse motivational theory in the context of the employees of ARM Holdings PLC.
Edition 15: This case study looks at ways in which Enterprise Rent-A-Car (Enterprise) managers find out about what motivates their staff.
Edition 15: This case study looks at how Tesco motivates its employees by increasing their knowledge, skills and job satisfaction through training and development and providing relevant and timely reward and recognition.
Edition 15: This case study demonstrates how Siemens provides an innovative environment as part of its overall focus on motivating its people.
Edition 14: This case study will show how developing a motivated workforce enables NDA to deliver safe and sustainable solutions to nuclear clean-up and waste management.
Edition 13: This case study shows how Lloyds TSB uses flexible working patterns to attract, appoint, motivate and retain its staff in order to deliver the highest levels of customer service.
Edition 12: This case study helps students understand how companies motivate their staff recognising how individual employee's needs are different.
Edition 12: This case study shows motivation theory in action and describes how a company can achieve the highest level of commitment from its employees.
Edition 7: This case study looks at how one leading financial services company, Britannic Assurance, has met the challenges of the changing business environment by setting up a management development programme: Management Forum.
Edition 7: A successful business understands its market and how best to differentiate its product so as to appeal to its target audience. It also knows how to recruit, train, develop, retain and motivate its employees. This case study looks at a company that is achieving all these goals.
Edition 18: This case study shows how the organisational structure at Capco helped develop an innovative and entrepreneurial culture to facilitate its success.
Edition 17: This case study looks at organisational structures and how UNISON’s structure is designed to allow it to make decisions and respond to changes quickly in order to help its members.
Edition 16: This case study will show how Tesco's leadership framework is fundamental to developing the qualities of leadership needed at every level in the business.
Edition 16: This case study illustrates how CMI, by training managers and leaders, supports the work of effective team-working within the workplace.
Edition 15: This case study shows how the important roles played by people who work for the Commission are structured. It outlines how this structure helps the Forestry Commission in its vital role in protecting Britain's forests.
Edition 15: This case study looks at the theoretical basis behind CMI's highly regarded practices and shows how CMI ensures its members have the practical skills to make an impact in business.
Edition 15: This case study looks at why the FCO needs people with transferable skills who can adapt easily and undertake many different roles and responsibilities within the organisation.
Edition 15: This case study shows how a dynamic and growing company needs to recruit new people with new skills to meet the energy challenges of the 21st century.
Edition 15: This case study explores how British Gas manages the recruitment and selection of new employees.
Edition 15: This case study focuses on Human Resource Management within Tarmac. It looks at how workforce planning and other HR strategies enable Tarmac to meet its mission.
Edition 14: This case study examines how different management styles may be necessary to support the variety of job roles within the oil and gas industry.
Edition 14: The case study shows how Syngenta operates though a matrix structure. This involves staff from different departments working together in teams on specific projects and tasks.
Edition 13: This case study shows how the Audit Commission has implemented flexible working practices to improve its services and meet the changing needs of its staff.
Edition 13: This case study focuses on leadership within Enterprise. It shows how its managers use a range of management and leadership styles to support Enterprise's focus on customers.
Edition 12: This case study examines how organisational structure and departmental functions all contribute to the achievement of business objectives.
Edition 10: As a result of carefully reading the Case Study, students should be able to: appreciate the importance of customer service as part of the overall product offered by organisations, understand how customer service helps to give an organisation a competitive advantage, illustrate how customer service enables an organisation to build a strong business capable of growing faster than its competitors.
Edition 8: This case study shows how Taylor Woodrow, is creating a benchmark for human resource development by matching its objectives with the needs of its employees. This places human resource development at the centre of the company’s culture.
Edition 4: This case study examines the importance of creating an effective labour market in order to reduce unemployment. In particular, it focuses on a specific government economic measure, the New Deal, as an example of the way in which governments can use policy measures to create a more efficient labour market and increase employability.
Edition 3: This case study looks at how managers treating employees as full working partners helps create an atmosphere of open co-operation.
Edition 19: This case study helps students understand how Acas improves employer/employee relations so workplaces become more effective and productive.
Edition 15: This case study shows how UNISON is working with employers to support and develop high quality apprenticeship schemes for young people in line with government policy.
Edition 10: As a result of carefully reading the Case Study, students should be able to: understand why employers and employees need to agree on what is fair in the workplace, explain the role of unions in both protecting and representing workers at both local and national level, give examples of cases where UNISON has been successful on behalf of workers.
Edition 9: As a result of carefully reading the Case Study, students should be able to: explain the benefits for the employer and employee of working together harmoniously for the common good, outline the work of UNISON in protecting public sector workers’ rights, understand that union membership is a hard-won right that employees should exercise.
Edition 7: This case study covers the role played by Trade Associations in the UK economy. It draws on examples from four contrasting industrial and service sectors: travel, financial services, electrical contracting and road haulage.
Recruitment and selection
Edition 19: This case study examines the role of training and development in delivering excellent workforce planning, career development and long-term customer satisfaction.
Edition 18: This case study demonstrates how Asda’s recruitment and selection processes, teamed with effective leadership and its colleague engagement strategies, are helping the company to achieve its mission.
Edition 14: This case study explores how Enterprise ensures it has the right people and skills to achieve its business aims and objectives.
Edition 14: This case study focuses on how ScottishPower manages its recruitment and selection processes to attract people with relevant skills and competencies into the energy industry.
Edition 13: This case study looks at how Tesco ensures it has the right number of people in the right jobs and at its structured process for recruitment and selection.
Edition 11: This case study helps students understand recruitment, selection, training and development.
Edition 10: As a result of carefully reading the Case Study, Students should be able to: identify Arcadia’s main brands, explain the meaning of management, explain different styles of management.
Edition 10: As a result of reading the Case Study, students should be able to: explain the importance of employee recruitment procedures as a means of maintaining competitive advantage, understand the purpose of a vision supported by values as a focus for corporate strategy, appreciate the need for business organisations to develop their core competences.
Edition 10: As a result of carefully reading the Case Study, students should be able to: outline the key stages and processes involved in a recruitment process, understand why McDonald’s places high emphasis on its people and the recruitment process, know that McDonald’s is committed to training its employees.
Edition 7: This case study emphasises the importance of training. In doing so it focuses upon the management trainee programme developed by Travis Perkins. This illustrates how its training scheme has been used to build a fast-growing business in a competitive business sector.
Edition 6: This case study focuses on Kingfisher’s belief that employees are assets requiring growth and development.
Roles and responsibilities
Edition 18: This case study demonstrates the various roles needed around the world to ensure the efficient running of big oil and gas projects.
Edition 16: This case study demonstrates how the right people with the right skills ensure that the sector can maximise the recovery of the remaining oil and gas reserves as well as remaining competitive and profitable.
Edition 16: This case study illustrates the variety of career paths available within British Gas, the structures that employees work within and the levels of responsibility for each role.
Edition 15: The case study shows how different job roles are structured within the organisation and how they support Specsavers' business.
Edition 14: This case study focuses on how the people in Tarmac Quarry Materials deliver the highest value for customers, communities, employees and investors.
Edition 14: This case study shows how these different roles can be organised within the structure of KBR to enable it to achieve its mission, which is 'to safely deliver any project, any time, in any environment for the benefit of our customers, shareholders, employees and the communities we serve'.
Edition 14: This case study explores the way in which RWE npower delegates responsibility to extend the capabilities of its employees.
Edition 13: This case study shows how Tarmac focuses on attracting and keeping the right staff and ensuring its employees have the right skills and expertise to grow the company.
Edition 11: This case study helps students understand how training and development can improve service.
Edition 10: As a result of carefully reading the Case Study, students should be able to: understand the range of activities involved in supply chain and logistics management, explain the nature of Wincanton’s business activity, explain the way in which different teams within Wincanton work together to meet customer needs.
Edition 9: As a result of carefully reading the Case Study, students should be able to: understand why businesses need and value insurance cover, understand Lloyd’s role in insurance, understand the concept of a market.
Edition 6: This case study examines the role of the Financial Manager at Marks & Spencer.
Skills and competencies
Edition 5: This case study examines how it is necessary for you to look into the future, both in the short and long-term, to think realistically about all you hope to achieve from work and what skills you will need to do so
Edition 5: This case study looks at the importance of acquiring key skills to support career development.