Strategy case studies
Aims and objectives
Edition 18: This case study explores the strategies NATS is employing to achieve its vision of being a global provider of air traffic solutions.
Edition 15: This case study shows how Anglo American, through its aims and objectives, is driving forward its approach to sustainable development.
Edition 13: This case study focuses on the way businesses impact on the environment. One of UNISON's aims is to help to improve the environment at work and, by so doing, contribute to efforts to tackle climate change.
Edition 12: This case study shows how the use of SMART objectives is an essential part of creating a successful business strategy.
Edition 10: As a result of carefully reading the Case Study, students should be able to: explain the relationship between aims, objectives, values, and plans, identify Michelin’s mission and its economic objectives, understand the importance of organisational values.
Edition 8: This case study examines how one of the UK’s most important regions, the West Midlands, with a long history of industrial innovation is undergoing development and regeneration in order to meet with changes in demand and supply and to consolidate its position at the heart of the UK economy.
Edition 6: This case study looks at Freeserve, its corporate objectives and the strategies it has developed to achieve them.
Edition 4: This case study examines how one organisation dealt effectively with a key funding issue when faced with the loss of funds from a major area. It describes how British Waterways has re-aligned its activities in a way that maximises revenue potential from a range of sources in order to create financial stability.
Edition 4: This case study focuses on an innovative information technology-based development in the communications systems of Independent Insurance which was designed to pave the way towards a paperless business environment.
Edition 4: This case study focuses upon how the Dixons Group developed a business strategy which enabled it to achieve its corporate aim ‘to be number one in the electrical and electronic market-place’.
Edition 4: This case study focuses on a joint venture between Castrol, Burmah Castrol’s lubricants business, and Vietnam’s Saigon Petroleum. It sets out the rationale for the joint venture and examines the benefits to the two parties.
Edition 4: This case study focuses on how Nokia has become a key global player in the telecommunications industry.
Edition 10: As a result of carefully reading the Case Study, students should be able to: understand that the organisational structure of The Coca-Cola Company is designed to meet its own particular requirements, explain how a regional structure can support both centralised and localised decision making, describe the regional structure of The Coca-Cola Company.
Edition 5: This case study looks at why Waterstone’s chose to decentralise and examines the impact that this has had upon the business.
Edition 4: This case study focuses on the way in which Heinz, one of the world’s major global companies, has set out to reinvent itself at a time when it is already preeminent in a range of global food markets.
Edition 4: This case study examines how War Child, one of this country’s fastest growing influential charities, ensures it works in an effective way.
Edition 4: This case study sets out the factors Railtrack needed to consider when creating the business case for investing in the railway service.
Business start up
Edition 14: This case study looks at the challenges of setting up a new business and at some of the decisions that must be made by a budding entrepreneur.
Edition 6: This case study focuses on the way in which Marconi has transformed itself into a producer of new technology products.
Edition 5: This case study focuses upon the development of the Ruby & Millie brand, a range of personality-driven make-up.
Edition 19: This case study examines how Sheffield Forgemasters environmental strategy is implemented throughout the business.
Edition 18: This case study examines how CIMA qualified management accountants apply ethical standards to help support and direct strategic decision making and the setting of business strategies.
Edition 18: This case study examines Tesco strategies, the reasons behind each component and how vision, aims and cultural value interrelate to make the strategies successful.
Edition 17: This case study looks at how IMI has developed its strategy of ‘Engineering Advantage’, combining its skills and knowledge, customer insight and innovation to achieve global market leadership.
Edition 13: This case study focuses on how Mott MacDonald stands out in its competitive environment by using the skills and knowledge of its people to achieve its business purpose.
Edition 10: As a result of carefully reading the Case Study, students should be able to: appreciate the importance of carefully planning any new initiative, understand the relationship between aims and objectives, and ends and means, value the importance of making objectives SMART.
Edition 10: As a result of carefully reading the Case Study, students should be able to: know that the Insolvency Service is a public body, identify key functions of the Insolvency Service, know what insolvency, bankrupt, administration, and liquidation mean.
Edition 7: This case study outlines how Bryant Homes, one of the UK’s leading home building companies, has developed a competitive strategy.
Edition 7: This case study illustrates the importance of design as part of the strategic process of innovation and shows how the design process helps to apply new thinking to fundamental questions that concern all businesses.
Edition 6: This case study examines how Akzo Nobel is building on the heritage of some of its established coatings for timbers to reflect the importance of sustainable production and effects on the environment.
Edition 6: This case study examines how IBM, one of the world’s leading Information Technology and Communications businesses, is enabling a variety of other businesses to take the “e” revolution further.
Edition 6: This case study shows how LINK is now at a crossroads in terms of its ongoing development. LINK is therefore building a strategy to secure its future. This is where strategic thinking is necessary.
Edition 5: This case study examines the way Autoglass developed strategies and day-to-day tactics in order to evaluate and monitor progress while advancing its established corporate objectives.
Edition 5: This case study examines how Gardner Merchant re-invented itself from contract caterer to become a true multi-service provider for a wide range of people-based services.
Edition 5: This case study focuses upon Securicor’s strategy for developing PFIs that enable it to provide high value services in return for developing long-term revenue streams for its business.
Edition 4: This case study focuses on how ICI, an intelligent, modern company, has altered the way in which it does business in order to create more value for customers.
Edition 3: This case study looks at how PoweGen has created strategies to help it compete in a changing market.
Edition 2: This case study epitomises the transformation of a business over a relatively short period of time, to become a world niche market leader in materials technology.
Edition 2: This case study focuses upon the rebirth of a much-loved brand with a unique British heritage - the MG.
Edition 2: This case study therefore focuses on the way in which one such organisation - ScottishPower has developed a multiutility strategy that will enable it to keep ahead of the field in serving customers in the next century and beyond.
Edition 2: This case study looks at Ford 2000's strategies for leadership which allowed Dagenham 2000 to develop its own plans to be a ‘centre of excellence’, within a world class manufacturer.
Edition 12: This case study highlights how committed employees contribute to the growth of an organisation and describes how a high performance culture delivers business benefits.
Edition 6: This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to create new ways of working for the twenty-first century.
Edition 17: This case study illustrates how management accountants use financial data to help make informed decisions.
Edition 14: This case study looks at a structured approach to decision making. It shows how CIMA-trained management accountants have the skills to offer strategic and practical advice and can contribute to effective decision making at all levels in a business.
Edition 13: This case study highlights the skills necessary for creative problem solving and effective decision making at RWE npower.
Edition 13: This case study looks at the roles and duties that management accountants cover in a business and at CIMA, an organisation which supports management accountants through training and certification.
Edition 11: This case study highlights the importance of planning for major projects and how using Critical Path Analysis contributes to efficient and effective use of resources.
Edition 4: This case study focuses on the decision-making processes at Chevron, which operates only upstream in the UK.
Edition 17: This case study examines the relationship between engineering and enterprise and the role that the IET has played in developing engineer entrepreneurs.
Edition 14: This case study focuses on Duncan Bannatyne, one of the UK's best-known entrepreneurs.
Edition 14: This case study focuses on the entrepreneur, Peter Cruddas, who set up his own business CMC Markets in the early 1990s with just £10,000 capital.
Edition 13: This case study shows how the UK Intellectual Property Office (UK IPO) helps owners and entrepreneurs to protect their ideas or concepts by registering their intellectual property rights.
Edition 12: This case study looks at the work of The Network for Teaching Entrepreneurship (NFTE) in schools. It focuses the link between NFTE and a range of small businesses set up by students within one school and helps to show students what areas of business need to be understood before starting up a small enterprise.
Edition 11: This case study helps students understand entrepreneurship and its importance to the economy as well as types of ownership.
Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the concept of franchising , understand the advantages to the franchisee , understand the advantages to the franchisor.
Edition 6: This case study focuses upon the development of Bloomberg as a unique entrepreneurial organisation supplying a range of services for investors and businesses across the world.
Edition 6: This case study shows how many young people have been encouraged to improve their numeracy, literacy and communication skills by learning through ‘enterprise’ under the NFTE initiative.
Edition 18: This case study shows how IMI uses a variety of strategies to grow each platform of its business to work towards achieving its mission and goal.
Edition 17: This case study looks at the strategies used by Bibby Line Group to grow the business, whilst retaining a strong family ethos.
Edition 13: This case study outlines how deregulation, organisational structure and planning can support growth of a company.
Edition 13: This case study describes and analyses the growth of the Davis Service Group.
Edition 13: This case study looks at how asos.com uses the Internet as a channel for business growth.
Edition 11: This case study helps students understand how companies grow by meeting needs.
Edition 10: As a result of carefully reading the Case Study, students should be able to: identify the four Factors of Production and their importance, understand the nature of enterprise, and its central role in producing goods and services efficiently.
Edition 9: As a result of carefully reading the Case Study, students should be able to: differentiate between Ansoff’s four growth strategies, show why market research was important to Dixons in choosing strategies, understand how a SLEPT analysis helps to inform strategic decision making.
Edition 9: As a result of carefully reading the Case Study, students should be able to: understand why businesses need ongoing investment in plant, people and products, identify three main ways of appraising/evaluating investment opportunities, describe ways in which Hazlewood Sandwiches has invested in its employees.
Edition 9: As a result of carefully reading the Case Study, students should be able to: distinguish between short term and long term assets, understand the need for a strategy for growth, identify some indicators of financial success.
Edition 8: This case study examines how in 1999 MFI recognised the need to make key changes in order to develop a successful competitive strategy. In particular it focuses on how the organisation has managed its finances more effectively.
Edition 7: This case study looks at why Dixons turned to the Internet, and why for them it is proving a success.
Edition 7: This case study shows how Rolls-Royce has identified key areas of the marine markets on which to focus. Today, marine activity accounts for about 15% of the Rolls-Royce group’s turnover. It has the potential to move to about 30% of the group’s turnover over the next 10 years.
Edition 7: This case study looks at how Nasdaq aims to achieve its vision to create a truly global securities market, without geographic boundaries or time limits, that will put leading companies in contact with a broadening pool of investors worldwide.
Edition 6: This case study analyses how and why Glynwed's strategy of divestment and acquisition has enabled it to obtain a market leadership position in two key markets.
Edition 6: This case study looks at the Group’s approach to growth, first in the context of the UK domestic market and then in relation to its recent moves into Ireland and continental Europe.
Edition 5: This case study focuses on how Bass is growing its core business organically as well as through acquisition and how branding is a cornerstone of its business strategy.
Edition 5: This case study focuses on the expansion of Provident Financial into markets outside the United Kingdom and Ireland.
Edition 4: This case study examines the three central strategies of the Smurfit story - focused growth, global scope, and integrated development.
Edition 3: In this case study, we look at a very important relationship for an increasing number of small and medium sized businesses in this country - the one that they build up with investors. In particular, we focus on the role of 3i Group, the leading specialist investor in unquoted companies in the UK.
Edition 3: This case study looks at Bass Group’s acquisition of Holiday Inn Worldwide and how the Group has brought focused strategic thinking to Holiday Inn hotels.
Edition 2: This case study shows how and why Spillers Petfoods acquired Quaker European Petfoods for £465m in April 1995 to create Europe’s second largest petfood manufacturer.
Edition 14: This case study examines how the FCO meets its goals through the skills and competencies of its people.
Edition 12: This case study shows how a clear mission statement, SMART objectives, strategy and tactics all contribute to a successful planning framework for an organisation.
Edition 4: This case study focuses on a particularly successful business idea which resulted in the foundation of IKEA, one of the largest home furnishing companies in the world. It examines IKEA’s vision/mission statements and considers how consumer needs can be met.
Edition 16: This case study examines how Eurostar proactively manages risk through its business continuity programmes.
Edition 5: This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts and increase its market share.
Edition 4: This case study describes how risk management has helped ALSTOM to supply a fleet of high speed tilting trains, maintenance and associated services.
Sectors of industry
Edition 16: The case study explores how TNT delivers its business strategy and achieves consistently high standards of service through its people.
Edition 16: This case study shows how Anglo American ensures it operates in the most efficient way possible. Since 2008 Anglo American has, through the implementation of its AO programme, been able to deliver on its stated target of saving $1 billion from core operations by 2011.
Edition 16: This case study examines the customer-focused approach of Zurich, the insurance and financial services provider
Edition 8: This case study looks at how Amway has developed a strategy for taking full advantage of the opportunities that the Internet offers for e-commerce within the UK and the rest of Europe. It also explains the relationship between Amway and Independent Business Owners and the benefits of direct selling.
Edition 8: This case study examines the work undertaken by Morgan Stanley to ensure that it is making the best possible use of the opportunities offered by new technology and the benefits to itself and its customers resulting from its conspicuous success.
Edition 4: The four school transport plans illustrated in this case study show how schools, teachers and students have worked together to develop plans to improve the journey to school.
Types of organisation
Edition 13: This case study outlines different types of business organisations and their purpose. It highlights the similarities and differences between other types of business and building societies.
Edition 10: As a result of carefully reading the Case Study, students should be able to: explain how strong business growth can benefit the UK by creating employment and raising tax revenues, describe ways in which the Inland Revenue/Customs and Excise supports business by providing advice and helping businesses to reduce costs, understand ways in which Inland Revenue/Customs and Excise communicates information about taxation, advice and support to the wider public.
Edition 10: As a result of carefully reading the Case Study, students should be able to: understand that all businesses have ownership and management structures, understand the need for an organisation’s structures to be appropriate to the organisation’s purpose and vision, appreciate how mutuality can provide mutual organisations with competitive advantage.
Edition 8: This case study examines the work of FTSE Group, one of the world’s best-known data providers. FTSE manages over 20,000 financial indices including its best known product: the FTSE 100. It also focuses on the new family of indices, FTSE4Good, a new standard for socially responsible investment.
Edition 8: This case study examines the success and reasons of franchising and investigates the special three-way relationship that exists between franchisee, franchisor and the suppliers at McDonald’s Restaurants.
Edition 6: This case study explores the two different organisational forms, mutual and plc, which now operate in the same financial market.
Edition 3: This case study focuses on the ways in which high quality relationships have been established with bottling franchisees across the globe to make sure that consumers' needs and wants can be met in the most effective way.
Edition 2: This case study focuses on the way in which one Building Society - The Yorkshire Building Society has remained loyal to its tradition and to its members - the virtuous circle of mutuality.
Edition 2: This case study looks at the process behind Abbey National's decision to convert from a building society to a plc.
Edition 20: This case study explores National Express’s overall business strategy and shows how its Youth Promise initiative supports the company vision and values.
Edition 19: This case study shows how Enterprise uses its vision, aims and values to improve its customer service and market competitiveness.
Edition 18: This case study will demonstrate how ARM’s strategies contribute to the achievement of its business vision, aims and objectives using an integrated approach focusing on innovation, its people and its network of partners.
Edition 17: This case study demonstrates how Syngenta’s vision, mission and values help drive the company’s culture.
Edition 15: This case study looks at how the implementation of a new vision is transforming the culture and performance of Virgin Trains.
Edition 14: This case study shows how creating a clear vision and set of values has made it possible to establish clear objectives for delivering an unforgettable Olympic and Paralympic Games in London 2012.
Edition 11: This case study helps students understand how companies develop and communicate their vision and values to improve performance.
Edition 10: As a result of carefully reading the Case Study, students should be able to: know that direct public sector involvement in the UK economy has declined in the last 25 years, explain how government appointed bodies are responsible for contracting services to private businesses, understand how regulation and contract supervision promotes greater efficiency in public service.
Edition 8: This case study looks at the growth of a producers co-operative to become the largest dairy group in Europe and how rapid growth required a values-driven culture and identity. This has enabled Arla Foods to create leading brands across a range of markets.
Edition 7: This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees as its strengths while at the same time embracing new ways of doing things that are essential for driving the business forward.
Edition 20: This case study shows how Reed Elsevier’s business benefits from meeting the needs of all of its stakeholders.
Edition 19: This case study shows how NATS communicates with its stakeholders to maintain future success
Edition 18: This case study demonstrates how Kellogg’s business strategy is stakeholder-focused. The company’s decisions and actions are all made with the best interest of its stakeholders at the heart.
Edition 16: This case study shows how BT engages with its stakeholders. It explains how the company is working with different stakeholder groups to reduce the environmental impact of its operations.
Edition 16: This case study looks at how Primark engages with some of its key external stakeholders.
Edition 15: The case study examines how stakeholders influence the achievement of these aims and how Shell seeks to meet the needs of all of its stakeholders and balance the social, economic and environmental impacts of its work.
Edition 14: This case study shows how The Co-operative Group's values contribute to improving the diet and health of the UK.
Edition 13: This case study focuses on one area Vodafone and its stakeholders are interested in – the recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its users.
Edition 13: This case study explores the relationship between Amway and its stakeholders.
Edition 13: This case study focuses on how the Nuclear Decommissioning Authority listens to and makes sure that it meets legal and other responsibilities to its stakeholders.
Edition 12: This case study outlines how Corus contributes to sustainable development and good business practice through its steel recycling initiatives.
Edition 12: This case study describes the role of business planning in providing clear direction for an organisation and the importance of Key Performance Indicators as measures of success.
Edition 11: This case study helps students understand how companies meet their stakeholders needs through community involvement.
Edition 11: This case study helps students understand the difference between stakeholders and shareholders and how companies must respect their values.
Edition 10: As a result of carefully reading theCase Study, students should be able to: understand why it is important for organisations to engage with their stakeholders, be able to identify key stakeholders, suggest ways of engaging with stakeholders.
Edition 10: As a result of carefully reading the Case Study, students should be able to: explain how share issues help companies to fund their activities, explore the relationship between companies and their shareholders, explain the advantages of being a shareholder.
Edition 9: As a result of carefully reading the Case Study, students should be able to: describe the moral principles underpinning the pursuit of sustainable development, describe some benefits of sustainability, identify factors that are important to stakeholders.
Edition 9: As a result of carefully reading the Case Study, students should be able to: explain what is meant by B2B (Business to Business) marketing , distinguish between internal and external customers, show how online connectivity confers competitive advantage in a fast moving industry. ,
Edition 8: This case study focuses on how Cadbury Trebor Bassett - the UK confectionery division of Cadbury Schweppes provides a positive role model and acts as a benchmark in how to exercise Corporate Community Involvement.
Edition 8: This case study looks at the central role of the Inland Revenue in helping to ensure that governments are adequately funded. It also examines the work of the Inland Revenue as service-provider, enabler and regulator and the steps the Inland Revenue has taken to become more customer focused.
Edition 7: This case study focuses on the Center Parcs concept. It illustrates the importance of meeting the needs of all stakeholder.
Edition 5: This case study focuses on how Cadbury Schweppes creates long-term value for its shareholders. Cadbury Schweppes has introduced a business process called Managing for Value, which now underpins every business decision made and unites every business unit within the group behind this objective.
Edition 4: This case study examines how PLA, a public trust, manages its business and meets the needs of a wide range of stakeholders.
Edition 4: This case study examines how Abbey National has developed effective community partnerships.
Edition 3: This case study focuses on how The Body Shop assesses its own business performance whilst taking into account its different stakeholder groups and their various aims and objectives.