Not so long ago, many organisations were quite prepared to take production decisions without any proper analysis of their market. Sometimes decision-makers hit on...

Introduction This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands. Company vision Vodafone:...

Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that the two...

Introduction In the modern world brands are as important as the products they represent. Customers only trust reputable brands, so maintaining its brand's reputation is...

 Introduction It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers. This...

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

It is easy to take for granted everyday fast-moving consumer goods (FMCG) such as bread. When consumers go to a corner shop or the...

Introduction It is easy to think about the present without considering the future. Consumers want more goods and services to improve their standard of living....

Introduction The business environment of today is more complex, faster moving and more volatile than ever. In order to survive in such an environment, businesses...

Introduction This case study focuses on how The Body Shop assesses its own business performance whilst taking into account its different stakeholder groups and their...

The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...

There are a number of ways of developing new business opportunities and one of the most important of these is that of “recognising a...

If your business utilizes a fleet for your employees, you may be concerned about how much it is costing. Vehicles are expensive, and there...

Business can’t exist without customers. And customers need constant care if they are to continue working with your business. Making and keeping customers are always...