Bringing an innovative product to market: assure®
Meeting customer needs
In 2000 Corus identified a new opportunity in the CES market. Previously, the company would laminate material and then sell this material...
Who dares wins success through intelligent risk
A story of global success
No study of business success in the twentieth century would be complete without mentioning Coca-Cola. Coca-Cola is the product which...
Coca-Cola and sports partnership through competition
The importance of image
Our image is the way in which others see us. People quickly form opinions about us from the way we dress,...
Within an arm's reach of desire - global marketing
Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated...
Making the world's best-known product
How is the most widely recognised product in the world made? How are the required quality standards met for every single unit of that...