Sponsoring the Nationwide Football League
Every day consumers come across a wide range of product names, images, stimuli and information which appear in many different formats - in the...
The Absolute. Tour
Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors. Customer service is an area that offers almost endless...
Using IT in sales and marketing
The Internet is a powerful means for organisations to communicate with customers. A well constructed website enhances marketing and selling activities. Marketing is concerned...
Maintaining the competitivenessof a global brand
Founded in Ada, Michigan in 1959, Amway has become one of the largest 'Direct Selling' companies in the world with nearly three million Independent...
Building a photographic system around the user
In its simplest form marketing answers the question - What does the customer want to buy? A key definition of marketing is: Marketing is...