Meeting customer needs
In 2000 Corus identified a new opportunity in the CES market. Previously, the company would laminate material and then sell this material...
A story of global success
No study of business success in the twentieth century would be complete without mentioning Coca-Cola. Coca-Cola is the product which...
Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated...