Case Studies Marketing

Marketing

Sponsoring the Nationwide Football League

Every day consumers come across a wide range of product names, images, stimuli and information which appear in many different formats - in the...

The Absolute. Tour

Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors. Customer service is an area that offers almost endless...

Using IT in sales and marketing

The Internet is a powerful means for organisations to communicate with customers. A well constructed website enhances marketing and selling activities. Marketing is concerned...

Maintaining The Competitiveness Of A Global Brand

Founded in Ada, Michigan in 1959, Amway has become one of the largest 'Direct Selling' companies in the world with nearly three million Independent...

Building a photographic system around the user

In its simplest form marketing answers the question - What does the customer want to buy? A key definition of marketing is: Marketing is...
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