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Case Studies Marketing

Marketing

bringing an innovative product to market: assure®

 Meeting customer needs In 2000 Corus identified a new opportunity in the CES market. Previously,...

Who dares wins success through intelligent risk

A story of global success No study of business success in the twentieth century would be complete without mentioning...

Coca-Cola and sports partnership through competition

The importance of image Our image is the way in which others see us. People quickly form opinions about...

Within an arm's reach of desire - global marketing

Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former...

Making the world's best-known product

How is the most widely recognised product in the world made? How are the required quality standards met for every single unit...