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Operations Case Studies by topic

Continuous improvement as a business strategy

The steel manufacturing company Corus focuses on meeting the needs of its worldwide customers and providing innovative solutions. It manufactures, processes and distributes steel...

Re-engineering a business process

All organisations are faced with periods of evolution and revolution. As they prepare for a period of change, there will undoubtedly be immense upheaval....

Continuous improvement within an organisation

Some business improvements involve a giant leap forward. An example of this would be the development of a revolutionary new product such as the...

Building an airline through brand values

Anybody who has bought a car will tell you that there are tangible points of difference which affect their decision to make a purchase....

An integrated approach to customer service

When customers buy a product or service they are increasingly aware that they are also buying an element of service that goes with it....

If it doesn’t benefit the customer – We don’t do it

Just think about how goods and services today are provided for our every need. In the 70s and 80s, who would have forecast that...

People in organisations

When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...

Creating world class performance in a Jaguar assembly plant

In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge...

Operating an effective Safety, Health and Environmental Policy

Living is a risky business. Taking risks begins in childhood, and continues throughout our lives and into old age, when many accidents are associated...

Health and safety in the workplace

Everyone has the right to be in a safe and healthy workplace. This is a basic human right as most people spend a large...

Managing health and safety a quality approach

British Steel Engineering Steels is committed to Total Quality Management. Many customers perceive the quality of the product or service as being of equal...

Innovation at Heinz

At one time, certain businesses operated in static environments, whereas others operated in dynamic environments. Today, the majority of businesses operate in a dynamic...

Fastflow to fashion

The Burton Group is one of the largest fashion retailers in the UK, operating nearly 1,500 outlets and 92 department stores in high streets...

Staying ahead in a competitive environment

For any business, becoming and staying the market leader is a huge task, even for household names such as McDonald's. Keeping ahead involves continuous...

Using six sigma statistical thinking to improve business processes

It is easy to identify key competitors in a market by their goods or services. These products clearly meet customer needs in terms of...

Building the Jaguar S-Type at Castle Bromwich

The background to Jaguar provides a good example of entrepreneurship - identifying opportunities, creating a winning formula and responding to consumer needs to build...

Competitive advantage through efficiency

The food retail industry is a highly competitive market. More so than ever, organisations need to offer customers value for money. Customers want the...

Locating a business to enhance the customer experience

One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...

Relocating a Gala Club

Gala Clubs The core business of Gala Clubs is bingo. Bass PLC originally owned it, but in 1997 it became a private limited company following...

Managing a store relocation project

This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...

Developing a stronger customer focus

Customers are not simply looking for good products. Rather, they seek good products which address their individual needs and buying requirements. The result is...

Embracing and pursuing change

With the changing expectations of customers, organisations constantly need to adapt to remain competitive. When faced with such pressures for change, managers may look...

Creating the UK’s ultimate travel experience

As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one of the new rail franchises to run train services...

The acquisition of Dr Pepper/Seven Up Company Inc

This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...

Design as a differentiator

Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...

Using colour in new product development

It's a colourful world! Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...

Designing user-friendly technology

“Roy, the first shipment has just arrived, I thought you might like to see one.” Gary Maughan passed Roy Doughty a handset across the...

Integrated information systems seeing the whole picture

An independent research organisation recently examined the work practices of 1,501 companies in six countries. They found that disorganised work practices within these business...

Operating globally through technology

This case study focuses on how information technology enables Morgan Stanley Dean Witter to operate within the global financial market place and maintain a...

Progress with e-commerce

Since Bill Gates founded Microsoft Corporation in 1975, its mission has been to create software for the personal computer that empowers and enriches people...

Using innovation to create a competitive advantage

We live in a digital age. Music, video, phone calls, information creation and information consumption are all, by and large, done digitally. A huge...

Introducing a Pan European product

The Chiefs of Air Staff of Germany, Italy, Spain and the United Kingdom signed an agreement to develop a new European fighter aircraft in...

Staying Ahead By Meeting Changing Consumer Needs

Consumers’ buying habits reflect their personality, income, age, lifestyle and aspirations. What people want to buy changes over the years. Many consumers constantly seek...

Sustainability and water

Intelligent businesses in the 21st century operate with an awareness of their responsibilities to all of their stakeholders, not just responsibilities to directors and...

Implementing quality systems

A quality material, product, process, service or system is one that meets the needs of customers. Today, customers, including consumers, know what they want...

Creating world class quality standards

Successful businesses meet customer requirements. Customers expect products and services to meet certain standards and a Standard is a document that gives guidance on...

Planning for quality and productivity

Nissan Motor Manufacturing UK Limited (NMUK) is the UK's largest car manufacturing plant which is located near Sunderland. In terms of the number of...

Developing a product

Courtaulds is an international chemical company with annual sales of more than £2 billion, employing 17,000 people in 45 countries worldwide. It developed from...

Creating a competitive advantage through research and development

The origins of Sheffield Forgemasters can be traced back to 1805. In that year, Edward Vickers, a traditional miller, made the largest steel ingot...

Leading innovation in world healthcare

AstraZeneca is one of the world’s leading pharmaceutical companies, producing a powerful range of medicines designed to fight disease in important areas of medical...

Creating shared value in the supply chain

Nestlé is the world’s leading nutrition, health and wellness company. It employs around 330,000 people and has 461 factories in 83 countries around the...

From bean to bar the production process

Most of us love chocolate in one form or another and every week a typical UK citizen spends around £1.80 on it. Amazingly, UK...

Using supplier relationships to serve customers better

To compete in today’s modern retail environment, an organisation depends more than ever on its ability to develop business opportunities as and when they...