Case Studies

Organisations should learn from the past but not live in the past. This case study focuses on the way in which Heinz decided to...

It is easy to think of global products and brand names: Coca-Cola, Mars, and Nestlé are obvious examples in the food and drink line,...

In a competitive market, the organisations most likely to meet their objectives are those that are capable of leading rather than following changes within...

Marketing involves finding out what your customers want and then meeting their requirements. To satisfy its customers, a business must create a successful mix...

Travis Perkins plc is one of the leading UK building and plumbing merchants. The company operates using a number of different brand names. These...

Barclays is a global bank. It provides a range of financial services in 56 countries. Barclays provides retail banking services to customers, whether they...

ASOS.com is the UK's market leader in online fashion retailing. It offers own-label, branded fashion and designer goods. Its headquarters are in Camden Town...

The Internet has been around since 1969. It started as a defence network that linked the computers of a few researchers and military bases....

In a few years, British Sky Broadcasting has transformed the way people in Britain watch and use their television. Before Sky, people could never...

A Northern Rock case study Every organisation needs to move forward and face the future. In order to do so it must take decisions which...

Cummins - a leader in the market for power Operating in B2B markets, Cummins is a leading world-wide designer and manufacturer of high performance diesel...

other countries’ products are becoming increasingly sophisticatedinternational trade in services is set to growmodern products need a well-educated, well-informed workforce to produce themother countries...

Enterprise Rent-A-Car is the UK’s leading car rental company. The company offers daily and weekend car rental for private and business use. It also...

In the past, many people would expect to undertake the same job for the whole of their working lives. However, today it is widely...

As markets become increasingly competitive it is essential that employers and employees have a good working relationship and are pulling in the same direction. The employment...

Individuals work for many different reasons. Financial rewards are frequently a key factor in influencing why individuals undertake certain jobs. However, money is not...

Harrods is a brand that is recognised all over the world. Its Knightsbridge store has 1 million square feet of selling space with over...

Motivation is a driving force within an individual to do something well. Motivation is particular to an individual so it is important to find...

Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange. The business is...

PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...

Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...

PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...

In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...

Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...

There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...

The Legal Services Commission is a service organisation. It provides legal services through its Providers in the form of advice and legal help to...

With the changing expectations of customers, organisations constantly need to adapt to remain competitive. When faced with such pressures for change, managers may look...

An independent research organisation recently examined the work practices of 1,501 companies in six countries. They found that disorganised work practices within these business...

BSI was the pioneer in creating standards. It is the UK's National Standards Body - the world's first. It also plays a prominent role...

Zurich Insurance Group provides insurance and other financial services to both individuals and businesses. The group has more than 130 years experience and is...

This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...

Customer serviceis the whole activity of identifying customer needs in all their complexity, satisfying them fully, and keeping them satisfied. Customers are people who...

The origins of Sheffield Forgemasters can be traced back to 1805. In that year, Edward Vickers, a traditional miller, made the largest steel ingot...

The challenge facing the world economy today is to provide sustainable approaches to economic growth. Industrial processes have the potential to provide better living...

A business will not become the market leader by chance. It takes careful planning to build an organisation that outperforms its competitors. In business,...

Leeds is a vibrant city that has, in recent years, been gaining prominence as a hub for innovation and entrepreneurship. With a thriving ecosystem and...

The Kellogg Company is the world’s leading producer of cereals. For more than 100 years, Kellogg’s has been a leader in health and nutrition...

A stakeholder is anyone who has an interest in what a business does or an influence upon the business. Large organisations have many different stakeholder...

In recent years, there has been a profound change in the financial services industry, with increasing competition coming from companies not normally associated with...

Bibby Line Group started out as a family-run shipping business. It was founded in 1807 and since that time the company has grown to...

The Chartered Institute of Marketing defines marketing as 'the management process responsible for identifying, anticipating and satisfying customer requirements profitably.' This definition shows that, in order...

A key issue facing any large business today is that of rightsizing i.e. developing a business that is just the right size - for...

The owners of a company are called shareholders because they each own parts - or shares - of an organisation, which provide them with...

Suppose that every person in the world were to demand goods and services in the same quantities as people in western industrialised nations demand...

The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...

The role of the accountant In today's increasingly competitive and uncertain business environment, organisations fighting for customers face a number of factors and issues which...

Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company was launched in 1969 in Ireland trading as Penny's. By...

This case study focuses upon the findings of the Department of Trade and Industry which illustrate how the development of a knowledge-driven economy is...

Understanding the external environment Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...

CIS operates in one of the most dynamic and complex insurance markets in the world. Insurance is one of the UK’s major industries, with...

UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent...

The Legal Services Commission (LSC) helps people to understand the law and, if necessary, helps them to gain their rights under the law. The...