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Strategy Case Studies by topic
Driving forward environmental aims and objectives
There are many issues in the workplace that require discussion, for example, attention to health and safety at work. This helps to keep accidents...
Business aims objectives and values
Aims and objectives
Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...
The business of economic development and regeneration
The economy of the UK has experienced a dramatic change in recent years as a result of both:• demand factors – modern consumers want...
Building a joint venture in an emerging market
Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...
Building a global telecommunications business
The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and...
Working with bottling franchisees around the world
The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout...
Reinventing the organisation – Heinz Europe
The business writer, Charles Handy, illustrates the need for organisations to reinvent themselves by the sigmoid curve - effectively an ‘S’ shape on its...
Creating an effective organisational structure
The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...
Making the best use of limited resources
One of the challenges facing every organisation today is how to make best use of its limited resources. In any aspect of business, there...
A business case for investing in rail
Today, there is growing concern about the number of cars and lorries on the UK’s roads, the amount of time wasted in traffic jams,...
Tips to Start a Startup in Leeds
Leeds is a vibrant city that has, in recent years, been gaining prominence as a hub for innovation and entrepreneurship.
With a thriving ecosystem and...
Driving forward a business start up
From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...
Supporting new business start-ups
Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...
Strategy in action healthy schools
Governments often propose new initiatives, some of which turn out in the long run to be more successful than others. One key factor affecting...
Thinking global acting local
Do you ever think about what goes into a motor car, a power tool or a particular type of domestic appliance? If you were...
Creating strategic direction
In order to grow, a business needs to develop competitive advantage. This means that it is different or does things better than its rivals....
Changing the culture at Jaguar
This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...
Developing clear strategies to fulfil strategies within cultural aims and values
Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...
Creating a high performance culture
Organisational culture and values
The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...
Critical path analysis at Network Rail
Planning a major project is an exciting and challenging activity. This case study focuses on the planning that went into repairing Network Rail's Leven...
Decision making techniques
A business aims to generate value for its owners, customers and other stakeholders. It must decide how to combine valuable resources – typically buildings...
Financial information in decision making
CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries. CIMA works with some of the...
Teaching youth to build businesses
Many people dream of owning their own business and being their own boss, but most hesitate to take the plunge. Like them, you may...
Intellectual property rights and entrepreneurship
People have ideas all the time. In business, new ideas can lead to new products and services. They can lead to a better way...
The importance of entrepreneurship in small businesses
Most people are familiar with the names of large businesses such as Marks & Spencer and Heinz. Although some may not realise many of...
Going for growth by investing in people products and plant
Hazlewood Sandwiches
Greencore's traditional activities lie at the start of the food production chain, whereas the new convenience foods operations are at the end of...
Expanding a business through skilful acquisition
The name ‘Rolls-Royce’ has always been associated with high quality products. Most people probably link the company with high quality aero-engines and motor cars....
Meeting needs in a competitive sector
Go-Ahead is one of the UK's leading providers in the fields of bus, rail and aviation support services. The company employs over 24,000 people...
The business of nuclear decommissioning
The Nuclear Decommissioning Authority (NDA) is a new organisation. It was set up by the government and started to operate in April 2005. Its...
Delivering the mission statement
The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs.
Its mission is to formulate and deliver foreign policy and...
To Create a Better Everyday Life for the Many People
“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...
The power of partnerships
This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts which have...
Calculating and managing risk
Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...
Achieving a competitive advantage through risk management
Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...
Sectors of industry
OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...
Ethically serving stakeholders
One of the most interesting types of business ownership is that of a co-operative. This is because co-operatives are owned by their members, not...
Stakeholders in recycling and reuse
Vodafone is a mobile network operator headquartered in Newbury, Berkshire. In 2006 its income was just over £5 billion. This made it the largest...
Sustainable business at Corus
Steel is 100% recyclable and can be used time and time again with no loss of quality.
Corus is the UK's biggest steel manufacturer and...
Making shopping easier for today’s family
The challenge for companies in this sector is to provide a service that will regularly bring customers back to their stores. So they have...
Using planning to construct a better future
Planning is the process of deciding what you want to achieve in the future and then thinking about ways of making it happen. First...
Adding value through asset optimisation
Anglo American is one of the world’s largest mining companies. The company operates in Africa, Europe, South and North America, Australia and Asia. It...
Securing customers interests through mutual ownership
The changing market for building societies
Building societies have a long history of caring for their members. They encourage them to save and help them...
The virtuous circle of mutuality
The virtuous circle of mutuality
In recent times there has been much debate in the financial services sector as to whether Building Societies should remain...
Converting to a Public Limited Company – PLC
On Wednesday, July 12, 1989, Abbey National Building Society converted to become Abbey National plc. This case study tells the story of how that...
Promoting Social Inclusion through access to legal services
which it manages its economic and social role. For example, it now owns very few manufacturing or service industries as many public corporations have...
Values into vision
In 2011 the world's population reached 7 billion, compared to just 3.5 billion in 1969. Current estimates suggest that it will reach 9 billion...
Implementing a new vision at Virgin Trains
Virgin Trains is known for running high quality, fast and reliable state-of-the-art trains, capable of speeds of up to 125 miles per hour.
Virgin Trains operates...