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8 product development innovation and the product life cycle

Introduction Profitable and innovative commercial businesses are ones which provide customers with exactly what they...

0 brand repositioning and communications

Research Market and product research lie at the heart of any successful business. Market research involves talking to customers...

1 how a brand promise drives change in a multinational organisation

Introduction Philips was established in 1891 and made lightbulbs - a simple product. Throughout the years the company increased...

3 customer service as a strategy

Introduction Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands:

6 using the marketing mix to drive change

Introduction Parcelforce Worldwide is part of the Royal Mail Group and is a leading provider...
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