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Brand repositioning and communications research

Market and product research lies at the heart of any successful business. Market research involves talking to customers to find out what they want...

The rebirth of skoda

Introduction This case study looks at the turn-round in the fortunes of Skoda which has come about through investment in new technology, management training, product...

Developing a partnership to support the interests of

Introduction One of the most critical times for young people is when they have their first opportunity to leave school. Although leaving school at 16...

Virgin atlantic

 Building an airline through brand values This customer service case study focuses on how Virgin Atlantic, a comparatively young international airline, has, over a relatively short period,...

Case study how moneycorp uses acquisitions to remain dominant in the fx industry

Moneycorp was established in 1962 and has been transferring money abroad since 1979. This company currently offers an estimated 90 currencies and accepts international...
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