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8 product development innovation and the product life cycle
Introduction
Profitable and innovative commercial businesses are ones which provide customers with exactly what they...
0 brand repositioning and communications
Research
Market and product research lie at the heart of any successful business. Market research involves talking to customers...
1 how a brand promise drives change in a multinational organisation
Introduction
Philips was established in 1891 and made lightbulbs - a simple product. Throughout the years the company increased...
3 customer service as a strategy
Introduction
Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands:
6 using the marketing mix to drive change
Introduction
Parcelforce Worldwide is part of the Royal Mail Group and is a leading provider...
