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Creating a sustainable chocolate industry

Introduction Whenever market researchers report on UK consumers' favourite purchases, chocolate-based products feature strongly. Chocolate is a key ingredient of many products we enjoy e.g....

Managing stock to meet customer needs

Introduction McDonald's is one of only a handful of brands that command instant recognition in virtually every country in the world. It has more than...

Building a sustainable supply chain

Introduction It is easy to think about the present without considering the future. Consumers want more goods and services to improve their standard of living....

Supply chain from manufacturing to shelf

 Introduction The Kellogg's Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan, USA. They experimented with different ways...

Managing the supply chain to meet customer needs

Introduction It is easy to take for granted everyday fast-moving consumer goods (FMCG) such as bread. When consumers go to a corner shop or the...