Maintaining the Co-operative difference
A Co-operative Insurance Society case study

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Page 6: Conclusion

The Society continues to ensure that its values are highly promoted together with the strong support of its brand name. In addition to other promotional support, CIS has become club sponsor of Blackburn Rovers F.C. and is a major advertiser at all Premier League football grounds.

CIS has ensured its continuing success by focusing on its co-operative principles and by adapting its business strategy to meet such challenges that present themselves. The Society can look forward to the future with confidence as it continues to demonstrate the benefits of co-operative insurance to its customers.

CIS is investing millions of pounds in modern technology to support its traditional methods of operation. In addition to CIS’s continuing investment in the training of its representatives, key sales staff now use a laptop computer to record customer details whilst they are in the customer’s home.

Co-operative Insurance Society | Maintaining the Co-operative difference
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