- Edition 10 Creating an effective organisational structureAs a result of carefully reading the Case Study, students should be able to: understand that the organisational structure of The Coca-Cola Company is designed to meet its own particular requirements, explain how a regional structure can support both centralised and localised decision making, describe the regional structure of The Coca-Cola Company.
- Edition 9 Using market research to develop a product rangeAs a result of carefully reading the Case Study, students should be able to: understand what is meant by a product range, know the meaning of marketing and its importance to an organisation, appreciate why market research should shape the product range.
- Edition 8 Communicating through the “world game”, for brand and corporate reputationThis communications case study looks at the reasons why Coca-Cola supports ‘the world game’. Coca-Cola focuses on the football fan rather than football itself, i.e. promoting the playing and watching of football rather than helping to fund professional clubs. Coca-Cola has a long-standing commitment to encourage young people to participate in team sports and live a healthy and active lifestyle.
- Edition 7 The importance of social responsibilityThis corporate responsibility case study focuses on the approach The Coca-Cola Company (TCCC) takes to social responsibility. The Company is proud of the fact that in addition to being a world-famous global brand it also takes an active, responsible interest in individuals and communities at a local level wherever it operates.
- Edition 6 Making the world’s best known productThis product case study answers these questions by outlining the manufacturing processes for Coca-Cola – the most widely recognised global brand from London to Lagos, Los Angeles to Lahore. It is sold in more and more markets, creating thousands of new jobs in the local economies.
- Edition 5 Within an arm’s reach of desireThis study examines how the Company’s marketing strategy has enabled Coca-Cola to build a strong global presence across the world.
- Edition 4 Corporate citizenship and the communityThis corporate responsibility case study focuses on corporate citizenship – i.e. the obligations which organisations have to their communities. Concern for the environment will be considered as an example of corporate citizenship.
- Edition 3 Working with bottling franchisees around the worldThis types of organisation case study focuses on the ways in which high quality relationships have been established with bottling franchisees across the globe to make sure that consumers’ needs and wants can be met in the most effective way.
- Edition 2 Coca-Cola and sports – partnership through competitionThis promotion case study shows how Coca-Cola and sports share a tradition of close association which dates back nearly a century.
- Edition 1 Who dares wins – success through intelligent risk
- Case StudiesThe case studies are suitable for all business schools at all levels, the Business Case Studies are constructed around a key element of the business studies curriculum
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- Audio Case StudiesOur case studies cover a wide variety of real business topics from Accounting & Finance, Communication and Decision Making to Brand Promotion, External Influences to Strategic Planning.These are intended to not only help students pass exams but to help them gain a fundamental understanding of modern business, preparing them for a future career by bringing theory to life in “actual” business situations and practices.The case studies are designed to support independent learning, creating a number of personal, learning and thinking skills (PLTS), at the same time as encouraging more in depth understanding (and therefore better results), giving teachers and students alike a clear picture of the progress achieved.Although case studies are free to view individually online there is no substitute for having a Audio version to listen to each case study.
- ePostersBuy these A3 sized ePosters as an effective visual aid to learning. Displaying these educational posters in the classroom reinforces key learning points and messages essential to the successful completion of each business module.
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