The importance of social responsibility
A Coca-Cola Great Britain case study

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Page 2: Taking a stakeholder perspective

All companies have responsibilities towards a range of people who have a 'stake' in what that company does. The various stakeholders may have competing, even conflicting, interests that have to be balanced. Certainly, different groups of stakeholders will place a different emphasis in what they expect from their company stake-holding, as the diagram below illustrates.

Coca-Cola Great Britain | The importance of social responsibility
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