Using market research to develop a product range
A Coca-Cola Great Britain case study

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Page 9: Conclusion

Coca-Cola GB seeks to develop intelligently its product range in order to 'benefit and refresh everyone'.

Building the range involves developing existing and new products in existing and new markets. The key to maximising consumer satisfaction lies in doing the market research properly and getting the range right.

Coca-Cola Great Britain | Using market research to develop a product range
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